The internet has revolutionized the manner by which we can represent ourselves online by providing us the ability to expose our data, experiences and skills online via blogs, wikis and other crowdsourcing venues. As a result it is possible to contribute to the community while developing a social profile as a scientist. While research scientists are primarily still measured by their contributions to science using the classical method of citation statistics, a number of freely available online tools are now available for scientists to develop their online profile. This is particularly important at a time when alternative measures of contributions to science are being developed – the so-called world of Alternative Metrics. The concept of “rewards and recognition” for participation will be discussed in terms of how the Royal Society of Chemistry intends to add to the alternative metrics data flow to acknowledge scientists for their contributions. This presentation will provide an overview of the myriad of tools available to you at any stage of your career and will hopefully encourage you to actively manage your profile as a scientist as the resume of the future will likely be summarized by your activities and profiles online. I will highlight how to ensure that your personal social media profiles can be made engaging to potential collaborators and employers, how social media can be utilized to engage people into events and how to drive traffic to your own sites should you choose to set them up. I will review how my own profiles cover my diverse career in chemistry from “lab-rat” to software product manager, to entrepreneur and into the publishing world and my personal efforts to try and popularize science using some of the social media tools.

1. Online Social Networking
for the Chemical Sciences
Antony Williams
Cornell University, May 14th
2013

2. Visibility Means Discoverability
• Does a Social Profile as a scientist matter?
• You are visible, when you share your skills,
experience and research activities by:
– Establishing a public profile
– Getting on the record
– Collaborative Science
– Demonstrating a skill set
– Measured using “alternative metrics”
– Contributing to the public peer review process

3. The world of the online CV
• CVs and resumes are mainstream
– Re.vu
– LinkedIn Profile
– Your blog page
• Remember Google represents your activities
and can represent your CV too….

4. http://re.vu/AntonyWilliams

5. https://www.vizify.com/antony-williams/

6. CAUTION! Separate Personal from
Professional
• We all know the stories of the “pictures that
shouldn’t have made it online!”
• FaceBook is probably best kept “personal”

7. Scientists are “Quantified”
• Scientists are quantified
• Stats are gathered and analyzed
• Employers can find them, tenure will depend
on them, and these already happen without
your participation
• Scientists Impact Factors, H-index and many
other variants.

8. How you can be Quantified…

9. ResearchGate

10. The Alt-Metrics Manifesto
• http://altmetrics.org/manifesto/

12. AltMetrics via Plum Analytics

13. Usage, Citations, Social Media, Etc

14. Detailed Usage Statistics

15. Your Profile as a Scientist
• If you are an active scientist – i.e. already
published, active researcher, generator of data,
early, mid- or late career there is lots to do!
• If you are a junior scientist the benefits of
investing time now will provide a strong
foundation for your future!
• So what do I do??

16. Maybe you should be a brand?
• If you are going forth into the social network
adopt a “brand name” throughout the network
• Search Google for your “brand name”
• Choose a unique brand or be yourself
– BRAND: Collabchem, ChemConnector
– YOURSELF: egonwillighagen, joergwegner

17. Branding: I am ChemConnector

18. • Persistent unique digital identifier
• Integrates to workflows such as manuscript
and grant submission
• Supports automated linkages with your
professional activities
Enabled by

19. An Online Profile
• Methods of sharing science online include:
– Wikis or blogs
– Slideshare for presentations
– YouTube for videos
– Flickr, Wikimedia etc. for images
– ChemSpider for chemistry
– GoogleDocs for data
– Google Scholar Citations for citations
– Microsoft Academic Scholar for papers

20. Blogs are for Stories and Detail
• A blog is your voice
• Communicate and engage the community
• Ask for help, share your skills, collaborate
• Blogging, in general, is your most important
voice in the social network.
• Commit to a position and be honest
• They can be free or paid – I use Wordpress

21. Wikipedia
http://en.wikipedia.org/wiki/Antony_John_Williams

22. ScientistsDB
http://tinyurl.com/7cqylsp

23. ScientistsDB
• Write your OWN article on ScientistsDB
• It is a community-policed site but it is “your”
page
• An article, once approved by the community,
can, in theory, be moved to Wikipedia if you
meet the notability criteria
• All content is licensed under standard CC-BY-SA
3.0 licensing provided by Wikipedia

24. Are you a-tweeting on Twitter?
• 140 characters to connect and communicate
• Use your “brand name” on Twitter – it has high
frequency here…
• Greatest value for me – bite-sized nuggets into
information of interest and leading people into
information I wish to share including my posts,
my activities
• Faster responses than email commonly!

25. Are you LinkedIn Yet? You should be
• LinkedIn for “professionals”
• Expose work history, skills, your professional
interests, your memberships – your profile WILL
be watched!
• Who you are linked to says a lot about who you
are. Get Linked to people in your domain.
• Professional relationships rather than just
friendships. FaceBook-it for friends

26. LinkedIn
http://www.linkedin.com/in/AntonyWilliams

27. My Career Captured…

28. And “Endorsements”

29. Are you sharing your slides online?
• Slideshare to host, expose and share your
presentations, publications, posters and
videos (subject to copyright you might have
transferred!)
http://www.slideshare.net/
• Register for an account and retain your
branding! Keep your online brand consistent

30. Upload and Add Details
• Edit title, add tags, add “abstract”, choose
category
• Select checkbox for allow/disallow file download

31. SlideShare

32. Social Media Tools Feed Each Other
• Plugins and connectors integrate your
activities across the social media platforms
– Expose your Tweeting and your Slideshare
presentations directly on LinkedIn.
– Plug-ins allow your tweets and presentations to
be automagically displayed on LinkedIn

33. From Slideshare Into the Network

34. Add Applications to LinkedIn

35. Places to Share Videos
• There are other sites for you to share your
videos online as a scientist
– YouTube
– SciVee
– Vimeo
– Slideshare

36. Be Aware of Licensing
• Your blog, your YouTube video, your
Slideshare, presentations, your Flickr photos,
all represent your creative work
• Use licenses to protect and share your work
• Creative Commons licenses are recommended
• Be aware of copyright transfer and what rights
you give away

37. Share/Manage Your Publications
• Where do you “manage your publications”?
• Share your “activities” with the community
• My publications/slides/videos are my CV on
– My Blog
– On LinkedIn
– On SlideShare
– On Researchgate
– On Academia.edu

38. Academia.edu

39. Academia.edu

40. And Mendeley
http://www.mendeley.com/profiles/antony-williams/

41. My Google Scholar Profile

42. My Co-author Graph on MAS..

43. Share Science!!! Not Just Yourself
• Become a community contributor to science
• Share your expertise in the new world of
openness
– Share your Open Source code
– Share your data and your model
– Share your Figures
– Contribute to Wikis – Wikipedia and others
– Become an Open Notebook Scientist

44. Encouraging Participation with
Rewards and RECOGNITION

45. ChemSpider SyntheticPages

46. Rewards and Recognition
Congratulations! Your 1st CSSP article
has been published. Philosopher Lao
Tzu said “A journey of a thousand
miles begins with a single step”. In the
same way we hope that this will be
the first of many submissions that you
make to CSSP.
The First Step badge is
awarded when a user
submits (& has published)
their 1st
CSSP article.

47. Where we are now…

48. Exposure

49. Honest Questions can Disrupt…

50. Honest Questions can Disrupt…

51. Honest Questions can Disrupt…

52. Honest Questions can Disrupt…

53. Popularizing Science
Fun in the Networks

54. Popularizing Science
Fun in the Networks

55. Popularizing Science
Fun in the Networks

56. The Power of Blogs & Social Media

57. The Power of Blogs & Social Media

58. The Power of Blogs & Social Media

60. And into the AltMetrics World

61. And into the AltMetrics World

62. Social Networking for Scientists
• The representation of YOU on the web is
going to become increasingly important…
• Engagement and participation is a choice…
• Consider the value to both you and to the
scientific community regarding contribution
– Open Data, Curations, Annotations etc.

63. Thank you
Email: williamsa@rsc.org
Twitter: @ChemConnector
Personal Blog: www.chemconnector.com
SLIDES: www.slideshare.net/AntonyWilliams