Job roles brief 2020

1. Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative Media Production Industry

2. Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessment in this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year

3. Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Illustrated sector guide
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursue a career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledge of
working practices to
support own
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry out roles
and responsibilities
consistent with
professional practice.
3.1 Organise self and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalism in working
with others.
- End of Year 1 review

4. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production, TV, radio, graphic design, etc]. Use the information you find to produce an
illustrated guide to that sector. Include facts about employment, skills needed,
workforce information, etc.
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educational requirements
[college, University, courses, etc], experience you will need/would like to gain and
personal development that will be necessary to you in your future plans.

5. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically during
the Music Video production phase. Screenshot and explain how you managed to get
your production finalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.

6. Illustrated Sector Guide

7. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g.
film production, TV, radio, graphic design, etc]. Use the information you find to
produce an illustrated guide to that sector. Include facts about employment,
skills needed, workforce information, etc.

8. What we want from you is research in to the part of the media industry that you are
most interested in. That could be films, magazines, video games, television,
journalism… whatever you are interested in.
Find out about that industry. What jobs roles are available? What skills do people
need to work in that industry? What level of education is needed? How diverse, or
not, is the industry?
We want some good facts and figures that you can take and then use in your
illustrated guide.
Write down the information that you find, and keep a record of where you found it.
It’s best to get lots of research, and then pick the most useful information from that.

9. When making your illustrated guide, think carefully about all the elements
involved.
A good guide will have:
• Concise information
• Consistent image style
• Clear, consistent typography
• A coherent colour scheme
All of these elements need to work together to create your guide.

10. Salary:
On average, Music Video Directors usually make around
$71,500 per year. The salary range for Music Video Directors
runs from $17,000 to $160,000.
Rates for Music Video Directors can vary widely based on the
geographical region, the budget of the band/label, and the
Director’s level of experience. “Music videos are usually done
work-for-hire, at a flat rate,” Gilbert says.
“The budget is split up to cover your production expenses and
post-production expenses, so each Director handles their
directing fee differently. Some opt to waive their fee in lieu of
making the budget produce a better project; some will just
take a certain percentage of the budget. Overall it depends on
your goals and if you have another job to support you.”
Music Video Directors usually begin their careers
working on no-budget projects or student films, working
their way up the career ladder over time by directing
videos with better-known artists with bigger budgets.
Some may come from other areas of the film world, such
as Producers, Directors of Photography, or even acting
talent, having learned many of the necessary skills while
on the job.
The best way to get a job as a Music Video Director is to
start building your film portfolio as soon as possible.
“Find local artists near you — artists that haven’t signed
to a label yet but have a good following,” Gilbert
recommends.
“Become friends with these bands. Go to their shows
and figure out how you can help them with video
content. Start small, but be effective. Think about
concepts that are unique but don’t need large budgets to
pull off. It’s a snowball. Make something good and it
becomes a seed. It’ll grow in ways you’ll never expect.
Make something else.
Pathway:

11. Practitioner Research

12. Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.

13. What we want from you is research a specific person that works in the part of the industry
you made your illustrated guide for. Focus on those involved in the production of media,
rather than people who just appear in it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their education was like, what experience they have and what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.

14. When making a fact file, think carefully about all the elements involved.
A good fact file will have:
• Concise and relevant information
• Quotes about the practitioner
• Information on their work and achievements
• Background on how they got in to the industry
• What insight you have taken from this that can help you in your
development?
This information can be presented with graphics, typography and a colour
scheme.

15. (put your fact file here)
Hype williams
Harold “Hype” Williams is known for directing successful hip-hop and R&B music
videos as well as being an American film director, producer and a screenwriter. His
creative ways and variety of techniques used have arguably shaped the hip-hop
industry today.
Artists he's worked with:
• JayZ
• Missy Elliot
• Tupac
• Notorious B.I.G

16. Rewards he has achieved:
• The US Billboard’s award for Best Music Video Director of the Year in 1996.
• MTV Video Music Award for the Best Rap Video in 1998, with Will Smith’s “Gettin’ Jiggy
Wit it”.
• Then in 2006, he was awarded a BET for Best Director of Kanye West’s “Gold Digger”
music video.
He has also released his very own DVD called “Hype Williams: The Videos, Vol 1” in 2002
to highlight his most memorable work/creations. In which the DVD displays a collection
of his favourite music videos made throughout his career; his talented approach and
skills that have made him one of the best music video directors today is uncovered as
well.

17. "Hype" was his tag and, in turn, became his moniker of choice. In the late '80s he made
the jump from graffiti to film. He attended Adelphi University, where he studied film, and
subsequently joined Classic Concept Productions, where he swept floors on the sets of
golden-age rap video shoots. In 1993, he launched his own production company, Big Dog
Films, and made his first major video in 1994, Wu-Tang Clan's "Can It Be All So Simple."
Following the video's airing, offers began pouring in, and Williams took on as many as
time allowed, directing numerous videos every year until the decade's end.
Within only a few years, Williams had become an award-winning director, taking home the
1996 Billboard Music Video Award for Best Director of the Year, the 1997 NAACP Image
Award, and the 1998 MTV Video Music Award for Best Rap Video, among others. During
this late-'90s run, he worked with every major rap artist imaginable, and earned a
reputation for incredibly stylish videos characterized by fish-eye lens work and glitzy
wardrobes. Williams made the leap to feature-film directing in 1998 with Belly. The
Artisan-released film starring rappers DMX, Nas, and Method Man became a substantial
cult hit among the urban audience. Around this same time, he also began directing
commercials for major brands such as Nike, Fubu, and The Gap. Williams' output slowed a
bit after the close of the '90s, yet he maintained his well-known status, releasing Hype
Williams: The Videos, Vol. 1 in 2002, a DVD featuring many of his most memorable works.

18. 5 Year Plan.

19. What are you currently doing to pursue a career in your chosen field?
I am currently working in college on music video planning, producing and evaluating.
This is good for my portfolio in the future and a learning experience for making music
videos in the future. I am also learning and gaining knowledge on how to enter the
industry through researching existing music video directors and people who work
within the industry.

20. What do you plan to do next in the pursuit of your chosen field?
I would like to hopefully get my own software so that I can learn and develop my
production skills at home so eventually I can make music videos for smaller artists

21. Select at least three potential University courses that would help you further your career aims. You should state
what the course is, which university it is run by, the entry requirements and why you think it would help you.

22. What type of work experience do you think you would need to help you in your future career? How might you
be able to find work experience placements? If you could pick anywhere to do work experience, where would it
be and why?
As work experience I could make music videos for smaller artists because as there
music is shared and so Is my work meaning my name grows with there music. This
could also lead to other bigger artists noticing my name and them wanting me to
direct a music video for them.

23. What specific skills do you need to develop? There should be a mix of industry specific skills and also personal
development points. When you identify these, come up with suggestions as to how you might make those
improvements.
Developing all skills and aspects of media would be convenient because being able to
know about all the other aspects such as music producing, film and television will
make music video production way simpler. The way I can learn these are through
firstly my college course and gaining experience in making media however going out
and asking those who already do it and following through them could help me make
improvement.

24. In 5 years time I will…

25. Music Video Process Log

26. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically
during the Music Video production phase. Screenshot and explain how you managed
to get your production finalised.
There is a specific pro forma that you will use for this as part of your music video
production. Ensure that is completed with your Music Video project, to complete this
task.

27. End of Year Review

28. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to develop further.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of your previous projects to support your work
on this.

29. Which productions have worked/not worked?

30. How you have managed your time?

31. What skills you have developed?

32. How you have worked with others?

33. How you organised your time, resources and equipment
throughout the year?

34. Produce an action plan for Year 2 selecting 5 key areas you wish
to focus on to develop further.
Area to work on Actions to take