Make Love, Not Links: How to Build Links Through Relationships by Alex Tachalova

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Anton Shulke

Presentation by Alex from online SEO Conference 6th of November "WebPromo SEOday"

Marketing

Build love, not links:
The power of effective
communication

Are you investing in a relationship?
@Alextachalova

Because it’s an
Art
of finding
@Alextachalova

Non-standard and personalized
approaches!

@Alextachalova
System
• Make a list of influencers
• Start a conversation & provide value at each
step
• Get & Measure results

Inspiration is the key to unlock
successful communication!

@Alextachalova
Make them notice you
Share their content
Follow them on SMM channels
Comment their blog posts

@Alextachalova
Set a goal of a communication

Do research about a person
@Alextachalova

Taylor a personalized(!)
message
@Alextachalova

No response?
@Alextachalova@Alextachalova

@Alextachalova
Email Tracking Plugins for
Gmail

Measure you results like a
Boss!
@Alextachalova

Thanks for your attention!
@AlexTachalova
bit.ly/alex-linkedin
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com

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