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2021 Local Search
Ranking Factors
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf
The Top Experts in Local Search
whitespark.ca/lsrf #DudaCon
@SEOallie
Local Pack/Finder
Ranking Factors
whitespark.ca/lsrf
Local Pack
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
Local Finder
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
Local Organic
Ranking Factors
whitespark.ca/lsrf
Organic Search Results
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
Highlights
whitespark.ca/lsrf
New & Noteworthy:
INTERNAL LINKING
Added to the survey in 2021
#18 Local Organic
Ranking Factor
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
Contentious Topic:
SPAM FIGHTING
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
Factors Rocked
by the Vicinity Update
Proximity of Address
to Point of Search
Keywords in GMB
Business Title
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
On the Rise:
Google Business Profile
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
Amplify your presence on Google
Enhance listing engagement
Drive calls, website traffic and conversions
Boost your competitive advantage
Increase your local rankings
With Whitespark At Your Service:
Local SEO Success Starts with
Google Business Profile Optimization
100%White-labeled| VolumeDiscounts|NoContracts
whitespark.ca/lsrf
Less Focus on:
Google Posts
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
January 2021 June 2021
Joy Hawkins
moz.com/blog/7-google-posts-tips
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
Double Whammy
Strategies
Add Website Content
Optimize Website
Build Links
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
GBP (GMB)
Keyword Myths
Business Descriptions
Products
Services
Posts
Owner review responses
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
Explore the Ranking Factors
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
@SEOallie
Track Your Local Rankings
whitespark.ca/lsrf
whitespark.ca/lsrf #DudaCon
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Explore the Ranking Factors

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