Presentation by Irina from online SEO Conference 6th of November "WebPromo SEOday"

1. 7 ways to outrank your online competitors
BDO
Irina Ivanitsa

2. You vs. your main competitor. Why should you bother?

3. Competitors analysis
1. Proven keywords you haven’t thought of
2. Content ideas
3. Relevance analysis
4. Backlinks
5. Ads copies
6. Best-selling goods
7. Traffic source

4. First things first
Identify your main competitors

5. USE competitive intelligence tools:

6. Competitors for a specific product:

7. You know who your competitors are.

8. Semantic Analysis
● Common keywords
● Unique keywords
● Urls keywords
● Keywords of urls
performing the best

9. Compare your performance in Google side by side

10. Your competitors unique keywords=your new opportunities

11. Urls that drive the largest amount of traffic
http://www.semrush.com/

12. Urls semantics

13. http://www.similarweb.com/
Where does traffic come from?

14. http://www.alexa.com/

15. Content

16. You get shares you win

17. Contagious content on Facebook and Twitter

18. searchmetrics.com

19. http://topsy.com/

21. Other tools for social search and analysis:
● http://www.social-searcher.com/
● http://postific.com/
● http://socialmention.com/

22. Relevance analysis

23. Some keywords might be missing

24. Collocations

25. Backlinks
majestic.com

26. Backlinks source
https://ahrefs.com/

27. Should you be interested in paid traffic analysis?

28. Your competitors best-selling goods
http://www.spyfu.com/

29. Ads copies including certain words

30. Let’s get in touch!
Irina Ivanitsa
skype: support.serpstat
email: info@serpstat.com
Thanks for listening!