Generation C Definition

1. GENERATION C
THE YOUTUBE
GENERATION
ANTOINE MANTOVANI MBA 1C
GROUPE 2

3. Generation C - Definition
All persons born between 1984 et 1996 characterized by the fact that :
- They grew up with all the means of information technology and
internet
- The using of those technologies as means
of communication, collaboration and creation

4. Generation C - Characteristics
- Benefits of a large variety of technology
- Benefits of a great liberty of broadcasting
- Thrives on connection, community, creation and curation
- Feels engaged
- A way of life
- Empowered by technology which is everywhere in their life
GOAL
- Seeks to communicate and learn from each other

5. Concepts with which I agree
The importance of the presence of technology and social
networks
- Comfort in life. Technologie exists everywhere, everytime in the daily life
- Extremely fast online source to all kind of informations
- Not necessary to move from home to find information and communicate
with people
- Mean of communication : - with people all around the world
- gather people around interests put
online
- very interesting for professional and private
using

6. A mean of entertainment, creation and education
Entertainment - videos and games online
- alternative to the television
Creation - proud to create something new seen by everyone
- share interests and passions
Education - educational programs online
- training programs online

7. A mean to broadcast a business and human values
For business - Adapted for entity without financial means
- Marks role : allows to broadcast and expand a
brand’s image, philosophy and products
For human values - Integrity
- Honesty
- Sharing
- Gathering

8. Concepts with which I disagree
Omnipresence of technology
- Progressive loss of authentic human values
- Dependance to those technologies
- Cleavage between generation C and people unlinked to internet
- Health problems because waves caused by electronic devices

9. Examples of website allowing to
reach the Generation C with
success
www.journaldugeek.com French website reaching the target of
geeks, about all the last trends in high
tech.
We can find for exampleall the news, different
forum and the possibility to subscribe to
different newsletters
www.akihabaranews.com Japanese website about all the last news in
high tech

10. END OF THE
INTRODUCTION
TO THE
GENERATION C