Project & Portfolio 1 Section

1. PERSONAL BRAND EXPLORATION
Antoine Baccus
Project & Portfolio I: Week 1
September 28th 2022

2. Antoine Baccus aka True Genius, launched his
entertainment company 5LE INC at the age of 25. 5LE INC
is a full service entertainment company offering music
production, photography, videography, digital marketing,
graphic design, brand development, brand management,
and custom client apparel. With his completed mixtapes,
Through The Eyes Of A Genius and Revelation released in
2017. True Genuis began building his content creator brand
assisting others with expanding theirs. In march of 2022
True Genuis joined the Jackson Music Synch Agency, he
has his sights set for legendary status.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Graphic Designer
• Marketing Manager
• Music/Artist Manager
HERO ARCHETYPE - Using my
Hero Brand Archetype all my work
will be infused with motivational
quotes, inspiring videos, and
moving content in order to attract
more clients/opportunities.
Entertainment Business for Services/Management

4. [Local Business's & Entertainment Companies]
TARGET AUDIENCE
Victoria Flower
Outreach Plan:
• Prepare a portfolio that consists of 3 or more years
worth of work in great detail.
• Applying directly through LinkedIn as well to email
transmissions through hiring process.
• Will Add her to my connections following up on their
applications through LinkedIn and email.
PROFILE
PICTURE
Graphic Design
at
Top Golf
Phillip R Wallace
Outreach Plan:
• Prepare to present a video Portfolio of all past
showcases I’ve created/hosted over the span 10yrs.
• Applying directly through LinkedIn, connecting with him
through email transmissions.
• This job is entry level
Stage Manager
at
Live Nation Entertainment
Clarisce Tolston Outreach Plan:
• Prepare a portfolio that consists of 3 or more years
worth of work in great detail.
• Applying Directly from LinkedIn while following up with
email transmissions.
• bachelors degree.
Talent Acquisition Director
at
HealthTrakRx

5. GOALS
Short Term: Working Professionally In My Field (Dec
2023-2026)
• Part Time/Full Time 30k Salary.
‣ Synching my music with top brands through the
Jackson Talent Agency
‣ Graphics on a billboards/commercials.
‣ Brand name synonymous with hard work and
determination, leading to success.
Mid Term: Breaking Out And Growing (Dec 2028-2038)
• Making a million in pro
fi
ts within a month.
‣ Winning Grammys & Various Awards for my music.
‣ Investing in stock trades and putting my own
company online to sell shares.
‣ Creating the next wave of social/economical reform
for those like myself.
Long Term: Enjoying The Spoils (Dec 2040-2055)
• Consistent income of royalties, investments, and synching
averaging in the billions.
‣ Establishing trust funds, grants, & Scholarships for
aspiring entrepreneurs.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Premiere Pro
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop Novice / Adept / Expert
Canva Digital Arts Novice / Adept / Expert
Web Design Novice / Adept / Expert
Dreamweaver
SOFT
HARD
Novice / Adept / Expert
Adobe Illustrator Novice / Adept / Expert
Microsoft Of
fi
ce Suite Novice / Adept / Expert
Graphic Design Novice / Adept / Expert

7. My goal is to help companies and clients
build/expand their brands virtual presence to
1 Million Followers utilizing Hootsuites and
google analytics for all social platforms.
PROMISE

8. CREDENTIALS
Work Experience:
• CEO of 5LEINC
• Content Creator (True Genuis)
• Graphic Designer
• Web Designer
Education:
• H.L.Richards High School Diploma
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Attention to detail and adaptive design
skills
• Excellent visual and communication skills
• Carryout multiple tasks without fail

9. COMPETITION
R.Lyles Vision
Brand Photographer:
• 3 years in the industry
fi
eld
Education:
• Parkland College (Marketing & Management)
Leadership Experience:
• One of the lead singers of Kwiet Storm
• Manager of multiple music artists
Skills and Pro
fi
ciencies:
• Photography Specialist
• 3yrs of Adobe photoshop
• Great Salesmanship with multiple Endorsements
True Genuis
Overall Online Presence:
• 256 Linkedin connections
• Page Is fully customized with clean professional
pictures, banners, etc.
• No custom Url
• Heavy focus usage on social media platforms
• Superior 9/10
HEADSHOT
Graphic Desing/Content Creator:
• 4 years in the industry
fi
eld
Education:
• Full Sail University (Music Business Program)
Leadership Experience:
• Managed an entire staff with multiple artist
• Able to complete multiple task without fail
Skills and Pro
fi
ciencies:
• Photography Sklils
• Canva Pro
• High work ethic
Overall Online Presence:
• 37 Connections (I honestly just started updating this
once classes started),
• No custom banner but clean professionalism headshot
• The pro
fi
le detailed but could be perfected, no custom
Url,
• Very active on other social media
• Average 4 out of 10

10. COMPETITION
Amanda Darling
Noteworthy Experience:
• Always Health Partner (Sales Job)
True Genuis
Artist Management/ A&R:
• 0 Years of experience in industry
fi
eld
Education:
• Full Sail University Music Business Program
Skills and Pro
fi
ciencies:
• Sales Specialist 1 endiorsement
• Customer Services Rep 1 endorsement
• Communication Skills 1 endorsement
Overall Online Presence:
• 437 Linkedin connections
• Page Is fully customized with clean professional
pictures, banners, etc.
• Custom Url
• No focus usage on social media platforms
• Superior 8/10
Marketing Management/ A&R:
• 12 Years of experience in industry
fi
eld
Education:
• Full Sail University (Music Business Program)
Leadership Experience:
• Managed an entire staff with multiple artist
• Able to complete multiple task without fail
Skills and Pro
fi
ciencies:
• Photography Sklils
• Canva Pro
• High work ethic
Overall Online Presence:
• 37 Connections
• No custom banner, clean professionalism headshot
• Detailed pro
fi
le could be perfected, no custom Url,
• Very active on other social media
• Average 4 out of 10

11. BRAND POSITION
For entrepreneur's, artist, actors, and models who
require assistance with building or expanding your
brand within your respected
fi
elds. I provide a full
service package that’s tailored to your every
need, from social media blasts, to urban content,
to the corporate professional look. At 5LEINC we
believe in your dreams and will push beyond the
limits of our creativity to bring it to life.
“TRUE GENUIS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Atlanta Design Festival
‣ October 1st-9th 2022 | Atlanta, GA
• Music Biz Conference
‣ May 15th-18th 2023 | Nashville, TN
• 2022 Design Student Mini Con
‣ November 5th 2022| Haltom City, TX
Digital Marketing
• Primary Content: Motivational, inspiring, and uplifting content
that instills faith, determination, and love in self becoming one
with their spirituality.
• Primary Tools: Marketing graphics, videos, and unique brand
content across all social platforms bi-weekly for the entire
year.
• Website: My visual portfolio site and artist website will be
used as marketing platform to showcase to clients and future
employers my skills/artistic creations.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone with 10 plus years in the management and
marketing industry.
• Skill sets of creating ads, graphics, websites , managing
artist and or leading business ventures.
• Has knowledge of music synching and publishing
• Partnership to be established by Dec 2024
Formal Education
• Music Business B.S. Full Sail University 2024
• Graphic Design B.S. Full Sail University 2025
Technical Skills
• Becoming adept with adobe dreamweaver, Dec 2025
• Becoming Adept with Illustrator, Dec 2025
Soft Skills
• Specialize in all Microsoft apps 2022
• Perfecting branding content through personal site ,Dec
2022

14. True Genuis
The industry is
fi
lled with many talented artist but
no one loves their craft more than me. I honestly don’t see
many attempting to push beyond ones limits; Not only for the sake of their
client but for the sake of their artistic soul and love for creation. That is the
meaning of being a "True Genuis”. This is what makes me different!
“

15. REFERENCES
Darling, A. Fulsail Music Business Student (2022).
https://www.linkedin.com/in/amandamdarling/
Flowers, V. (2022). Top Golf Office managerhttps://
www.linkedin.com/in/victoria-fowler-b269ba1b7/
Graphic Design Events (2022). https://
alvarotrigo.com/blog/design-conferences-2022/
Lyles, R. (2022).R. Lyles Vision https://
www.linkedin.com/in/rlyles-vision-639b65128/
Music Biz Conference (2020). https://musicbiz.org/
events/music-biz-annual-conference/
Toltson, C. (2022).Senior Graphic Designer
HealthtrackRx
https://www.linkedin.com/in/clarisce-tolston-phr-
airs-67431930/
Wallace, P. (2022). Live Nation Stage Manager
https://www.linkedin.com/in/regulusgroupmedia/