School project for Brand Exploration Purposes

1. PERSONAL BRAND EXPLORATION
Anthony Izzo
Project & Portfolio I: Week 1
June 3, 2022

2. Growing up on the streets of New York I learned
at a very young age how to observe, problem
solve and be creative in the way that I handle
people. I made it through some tough times.
Surviving and making something of myself was
always my passion. Defeating the odds of being
a statistic. I learned to value the little things and
with hard work and determination I could not
only make something of myself but even help
others that have been exposed to similar
challenges.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Research Analyst
• Marketing Specialist
• VP of Marketing/Sales
BRAND ARCHETYPE - I work hard
while staying humble. Being Honest,
realistic, hard working, straight
talking and creative.
Leadership for Marketing/Sales for a Production Company

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jamie Murphy
Outreach Plan:
• Research Jamie via social media. Learn similar
interests, character traits and experience.
• I will attempt to contact via LinkedIn Messenger
• I will follow up 72 hours with another attempt on
LinkedIn an if no success also via email.
Brand Media & Marketing Manager
at Diamond View Studios
Gabby Mckessey
Outreach Plan:
• Research Gabby via social media. Learn similar
interests, character traits and experience.
• I will attempt to contact via LinkedIn Messenger
• I will follow up 72 hours with another attempt on
LinkedIn an if no success also via email.
Marketing Coordinator at Vu
Technologies
Nicole Kuechenmeister Outreach Plan:
• Research Gabby via social media. Learn similar
interests, character traits and experience.
• I will attempt to contact via LinkedIn Messenger
• I will follow up 72 hours with another attempt on
LinkedIn an if no success also via email.
Vice President of Marketing &
Retail Development at Sony
Pictures Entertainment

5. GOALS
Short Term: (Immediately After Graduation, 2023)
‣ I will continue to obtain my education in
marketing and exploring how to develop
brands through marketing strategy to help
identify weakness in my companies marketing
and bringing solutions to increase engagement
by 20%.
Mid Term: (2030)
‣ To establish a national brand awareness for
my company. Increasing our reach throughout
the United States. Hitting a $10,000,000
annual revenue goal.
Long Term: (2042)
• Have established a global brand. Having a value
worth over $100,000,000 and selling to establish
financial freedom for my preceding generation.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Processing Information
SOFT
HARD
Novice / Adept / Expert
Working with Software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Speaking
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Mathematics Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I help brands engage with their audience
using creativity and intent marketing
strategy.
PROMISE

8. CREDENTIALS
Work Experience:
• JL Video Inc, Market Strategy and
Business Development, Director
• Verizon Wireless, B2B Marketing
Strategy and Execution, Executive
Education:
• Leadership & Management Training,
Cellular Sales
• Digital Marketing, A.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Regional Director
• Marketing Director
• Director of Business Development

9. COMPETITION
Jordan Blade
Industry Experience:
• Full Sail University Student
Education:
• Sports Marketing & Media A.S.
Leadership Experience:
• Could Not find Any Information
Skills and Proficiencies:
• N/A
Anthony Izzo
Overall Online Presence:
• Found a LinkedIn Profile with no activity and a
Facebook Page with limited background information.
• Poor: 10 out od 100
Industry Experience:
• 15 Years in a B2B space helping
develop long term marketing strategy
to increase awareness through
strategic content development and
placement.
Education:
• Digital Marketing A.S.
Leadership Experience:
• Regional Sales Director
• Director of Business Development
• CEO
Skills and Proficiencies:
• Sales - 23 endorsements
• Customer Service - 20 endorsements
• Marketing - 6 endorsements
Overall Online Presence:
• 500+ connections?,Customized Banner, Professional
Head Shot, Profile is well put together and up to date,,
Also active on Facebook and Instagram, Has Custom
URL.
• Grade: Average, 65 out of 100

10. COMPETITION
Tim Moore
Noteworthy Experience:
• Published Author
• Owner of 2 Multi-Million Dollar Businesses
• Multiple Emmy Award Winner
Anthony Izzo
Industry Experience:
• CEO of Vu Technologies
• Founder of Diamond View Studios
• Author of “Sold On Purpose”
Education:
• Marketing Research at The University of South Florida
• AA, Business Management at Pasco-Hernando State
College
Skills and Proficiencies:
• Video Production - 99+ endorsements
• Video - 99+ endorsements
• Advertising- 99+ endorsements
Overall Online Presence:
• 500+ Connections 14,917 Followers, Customized
banner, Professional Headshot, Profile is meticulous, 1
Published Article, Active on Facebook, Twitter, IG,
YouTube & Vimeo, Customized URL
• Grade: Superior, 100 out of 100
Industry Experience:
• 15 Years in a B2B space helping
develop long term marketing strategy
to increase awareness through
strategic content development and
placement.
Education:
• Digital Marketing A.S.
Leadership Experience:
• Regional Sales Director
• Director of Business Development
• CEO
Skills and Proficiencies:
• Sales - 23 endorsements
• Customer Service - 20 endorsements
• Marketing - 6 endorsements
Overall Online Presence:
• 500+ connections, Customized Banner, Professional
Head Shot, Profile is well put together and up to date,,
Also active on Facebook and Instagram, Has Custom
URL.
• Grade: Average, 65 out of 100

11. BRAND POSITION
For Businesses who need to reach a target audience, I
provide effective, professional and intentive marketing
strategies that are defined to your businesses
uniqueness because every business is different and you
cannot use the same strategy across the board. We
study, analyze and research your brand and bring a
customized strategy to play to guarantee success.
“Brand Brander”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• BNI : Current | New Port Richey Fl
• Carrollwood Area Business Association: Current | Tampa Fl
• Tampa Bay CEO’s: 2024 | Tampa Fl
Digital Marketing
• Primary Content: I would use FAQ/Educational content such
as video and pictures. Using social media, blogs and other
digital marketing strategies to create engagement with my
brand.
• Primary Tools: I will be using Facebook, Instagram and
YouTube posting weekly and daily content.
• Website: I will share my portfolio site to my target
demographic. I want to be recognized in my industry.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will find a mentor that is successful in the video
production industry. Has virtual dn traditional production
experience and success. Would like to establish this
relationship by summer of 2023
Formal Education
• Digital Marketing A.S. Full Sail University 2022-2023
• Videography and Production B.S. Full Sail University
2023-2026
Technical Skills
• Videography - JL Video, Current
• Script Writing/Writing Skills - JL Video, 2023
• Shot List Creation - JL Video, 2023
Soft Skills
• Customer Service - Diamond View, 2022
• Project Management - Diamond View, 2022
• Adobe Photoshop - JL Video, 2023

14. Anthony Izzo
We exist to connect brands to their audiences by producing professional,
engaging and creative videos with excellence and passion.

15. REFERENCES
Putnam, K. (2022, June 1). Brand Archetype Inspiration Kit.
Kayeputnam.com; Kaye Putnam.
https://kayeputnam.com/wp-
content/uploads/2018/01/Everyman-Inspiration-Kit-
2018.pdf?vgo_ee=UgSGRQk05%2FYjIv73%2FBwT5XwF
oqDlMHNmyq65fGLdufk%3D
O*Net Online. (2019). 13-1161.00 - Market Research Analysts and
Marketing Specialists. Onetonline.org.
https://www.onetonline.org/link/summary/13-1161.00
LinkedIn. (n.d.). Jamie Murphy MS. LinkedIn.com; Jamie Murphy,
MS. Retrieved June 3, 2022, from
https://www.linkedin.com/in/jamiemurphy27/
LinkedIn. (n.d.). Gabby Mckessey. LinkedIn.com; Gabby Mckessey.
Retrieved June 3, 2022, from
https://www.linkedin.com/in/gabbymckessey/
LinkedIn. (n.d.). Nicole Kuechenmeister. LinkedIn.com; Nicole
Kuechenmeister. Retrieved June 3, 2022, from
https://www.linkedin.com/in/nicole-kuechenmeister-
7bb1885/
Sony Pictures. (n.d.). Research Analyst at Sony Pictures
Entertainment, Inc. Www.sonypicturesjobs.com. Retrieved
June 4, 2022, from
https://www.sonypicturesjobs.com/job/buenos-
aires/research-analyst/22978/29321289664
LinkedIn. (n.d.). Anthony Izzo. LinkedIn.com; Anthony Izzo.
Retrieved June 4, 2022, from
https://www.linkedin.com/in/anthonyjizzo//
LinkedIn. (n.d.). Jordan Blade. LinkedIn.com; Jordan Blade.
Retrieved June 4, 2022, from
https://www.linkedin.com/in/jordan-blade-5aa31823a/
LinkedIn. (n.d.). Tim Moore. LinkedIn.com; Tim Moore. Retrieved
June 4, 2022, from https://www.linkedin.com/in/tampatim/