This is a school project for project & portfolio 1 at Full Sail University. In this project I learned new things of my personal brand. I also learned several details on what is needed to help grow that brand.

1. P
ER
S
ON
AL BR
AN
D EXPL
OR
A
TI
ON
An
th
on
y C
ou
rs
on
Project & Portfolio I: Week 1
January 6, 2023

2. I have been interested in sales since I was
fi
ve
years old I used to stand at the entrance of my
church and sell my drawings for
fi
fty cents a
piece. I had my own business from 14 years old
to currently. I am in a constant pursuit to become
better at what I do no matter what it may be. I
strive to be the best in whatever
fi
eld I am in I
look forward to making people happy and
helping them! I currently building a business as a
heavy equipment broker and look forward to
working with you.
I
DE
NT
IT
Y

3. PR
OF
ES
S
I
Potential Job Titles:
• Sales manager
• Sales associate
• Customer service
BRAND ARCHETYPE Caregiver -
As a caregiver I am kind, thoughtful,
and considerate of the customer.
When dealing with customers I
always make them feel safe and
well taken care of.
[Sales] for [Heavy Equipment Industry]
Picture Relevant
to Your Industry
Goes Here

4. T
AR
GET AUDI
EN
CE
Misti Wall
Outreach Plan:
• Call NC Machinery Directly and ask to speak with Misti
Wall.
• I will use Telephone communication.
• Within 2 days.
PROFILE
PICTURE [Human Resources] at [NC
Machinery Company]
Michelle Smith
Outreach Plan:
• Contact Foley Equipment Company Directly and ask to
speak with Michelle Smith.
• I would start with a telephone call.
• Contacting within 2 days.
PROFILE
PICTURE [Recruiter] at [Foley
Equipment Company]
Josh Hergert Outreach Plan:
• Contact Honey Equipment Company directly and ask to
speak with Josh Hergert.
• Starting with a telephone call.
• Contacting within 2 days.
PROFILE
PICTURE [Territory Manager] at
[Honnen Equipment
Company]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• By the time I graduate I will have my company bringing in enough
pro
fi
ts to allow me to to invest money in other things.
‣ By graduation in October of 2024 I intend to grow my
social media following by producing more content and
more paid advertising to allow my business to grow
substantially.
Mid Term: (2030)
• I want to have a successful business and start investing into rental
properties.
‣ By 2030 I intend to have a successful business. To the
point where I can invest in 3 new rental homes per year.
Long Term: (2040)
• I plan to continue to grow my business and buy an apartment
complex.
‣ By 2040 I intend to invest into my
fi
rst apartment complex
with funds from other rental properties and my business.

6. SKI
LL
S
AN
ALYS
I
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Technical Skill 1 Active listening
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Negotiation Novice / Adept / Expert
Transferrable Skill 1 Critical thinking Novice / Adept / Expert
Transferrable Skill 1 Active learning Novice / Adept / Expert
Technical Skill 1 Speaking
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 persuasion Novice / Adept / Expert
Transferrable Skill 1 Social Perceptiveness Novice / Adept / Expert
Transferrable Skill 1 Time management Novice / Adept / Expert

7. I help equipment buyers feel safe and well
taken care of by making them feel
comfortable with me.
PROM
IS
E

8. C
RE
DE
NT
IALS
Work Experience:
• Owner at Innovator Race Cars, Lead many production
jobs, Actively listened to customers, sold jobs, and
guided employees
• Owner at ATC Bolts & Fasteners, Actively sold product
door to door, business owner operator
Education:
• Title of Certi
fi
cation Course Completed,
Organization Name
• Digital Marketing, B.S., Full Sail University (Oct. 2024)
Awards:
• Part of the National Society of Collegiate
Scholars, Was given the Course
Director’s award for Storytelling for
Marketing.
Picture Relevant
to Your Industry
Goes Here

9. COMPE
TI
TI
O
Ry
an
Kl
ar
en
b
ee
k
Industry Experience:
• 24 years experience in heavy
equipment
• 3 years experience in heavy
equipment sales
Education:
• Cass Career Center Building construction technology
2000-2002
• Pleasant Hill Highschool 1999-2002
Leadership Experience:
• Kissick Construction company Field superintendent 6
years 8 months as
Skills and Pro
fi
ciencies:
• Skill 1 Negotiation- 1
• Skill 2 Heavy equipment - 5
• Skill 3 Sales - 3
An
th
on
y C
ou
rs
o
Overall Online Presence:
• How many connections? 500+, banner image
customized?No, professionalism of headshot?Average,
how detailed is the pro
fi
le?Average, published articles?
No, active on other social media?N/A, is their LinkedIn
URL customized?Yes
• Grade: Poor, Average, or Superior?, 75
HEADSHOT HEADSHOT
Industry Experience:
• 11 years experience in heavy
equipment
• 17 years experience in sales
• 17 years experience in day to day
business operation
Education:
• Full Sail University Digital Marketing BS,degree
program 2 years remaining
• High School Diploma
Leadership Experience:
• Owner operator Innovator Racecars 17 years
Skills and Pro
fi
ciencies:
• Skill 1 Sales - 0
• Skill 2 Active listening - 0
• Skill 3 Persuasion -0
Overall Online Presence:
• How many connections?4, banner image customized?
no, professionalism of headshot?no, how detailed is the
pro
fi
le?poor, published articles?no, active on other
social media?yes, is their LinkedIn URL customized?
yes
• Grade: Poor, Average, or Superior?, 50

10. COMPE
TI
TI
O
L
or
en
a B
er
g
he
z
a
Noteworthy Experience:
• Graduated salutatorian
• Bilingual
An
th
on
y C
ou
rs
o
HEADSHOT HEADSHOT
Industry Experience:
• Digital marketing specialist 2years 6 months Century
21 prestigia
• Relevant school digital marketing projects 3 years 1
month Full Sail University
• Digital consultant 3 years 5 months Brand Mass
Education:
• Ponti
fi
cia Universidad Audio visual communications, mass communications/
media studies 2002-2007
• Madison Area Tech College visual communications and media design
2008-2011
• Full Sail University BS, Digital marketing 2019-2022
•
Skills and Pro
fi
ciencies:
• Skill 1 Digital marketing -29
• Skill 2 Social media marketing -25
• Skill 3 brand management- 23
Overall Online Presence:
• How many connections? 3,939, banner image
customized?yes, professionalism of headshot?superior,
how detailed is the pro
fi
le?superior, published articles?
no, active on other social media?yes, is their LinkedIn
URL customized?yes
• Grade: Poor, Average, or Superior?, 98
Industry Experience:
• 11 years experience in heavy
equipment
• 17 years experience in sales
• 17 years experience in day to day
business operation
Education:
• Full Sail University Digital Marketing BS,degree
program 2 years remaining
• High School Diploma
Leadership Experience:
• Owner operator Innovator Racecars 17 years
Skills and Pro
fi
ciencies:
• Skill 1 Sales - 0
• Skill 2 Active listening - 0
• Skill 3 Persuasion -0
Overall Online Presence:
• How many connections?4, banner image customized?
no, professionalism of headshot?no, how detailed is the
pro
fi
le?poor, published articles?no, active on other
social media?yes, is their LinkedIn URL customized?
yes
• Grade: Poor, Average, or Superior?, 50

11. BR
AN
D POS
IT
I
The heavy equipment sales industry I provide
honesty and a sense of comfort. Something of
which most sales forces do not have. I have been
providing honest work and products for 17 years.
“
THE
IN
NOV
A
TO
R”

12. NETW
OR
K
IN
G &
M
AR
KE
TI
NG
Industry Events & Organizations
• Conexpo
‣ March 14,2023 | Las Vegas
• Sunbelt Ag expo
‣ October 17-19,2023 | Moultrie Ga.
• International Marketing Conference
‣ February 13-15,2023 | Savannah Ga.
Digital Marketing
• Primary Content:Photo and video content would be my main
types of content.
• Primary Tools: Facebook daily, Tiktok weekly, Instagram daily
and YouTube weekly.
• Website: I will use it to build awareness of myself than
transition into my company.
Picture of You
Goes Here

13. PR
OF
ES
S
ION
AL
DE
VE
LOP
ME
N
Mentor
• Business owners? Several years of experience?
February 1,2023
Formal Education
• Digital marketing BS Full Sail University October,2024
Technical Skills
• Negotiation - life experience, January 2024
• Persuasion - life experience, January 2024
Soft Skills
• Critical thinking- Reading books, January 2024
• Time Management - life experience, January 2024

14. An
thon
y C
ou
rs
o
T
re
a
ti
ng y
ou
like family s
in
ce 1
99
1!
“
Picture of You
Goes Here

15. RE
F
ER
EN
C
E
(Linked In) https://www.linkedin.com/in/josh-
hergert-525017143/
(Linked In) https://www.linkedin.com/in/misti-wall-1065a47/
(Linked In) https://www.linkedin.com/in/michelle-
smith-41953929/
(Onetonline) https://www.onetonline.org/link/summary/
43-4051.00
(Onetonline) https://www.onetonline.org/link/summary/
11-2022.00
(Onetonline) https://www.onetonline.org/link/summary/
41-4012.00
(Linked In) https://www.linkedin.com/in/ryan-
klarenbeek-9653a792/
(Linked In) https://www.linkedin.com/in/lorenaberghezan/
(Conexpo) https://www.conexpoconagg.com
(Sunbelt ag expo) https://sunbeltexpo.com/