1. RESUME
ANTHONY WAWERU NGUGI
P.O Box 6479 - 00300, Nairobi
TEL:0720 280385
Email: anthony.ngugi@outlook.com
Career Objective
I am a consistent, hardworking, highly motivated SALES person. I feel that i am a friendly, outgoing and
dependable person. For me it is crucial to demonstrate the importance of my job duties and
expectations. I am looking to improve my position in the work force, expand my sales knowledge and
skills. I am also looking to establish long-term employment in a friendly environment.
Professional Experience
MI-FONE East Region Sales Manager(Mombasa, Nairobi, Eastern & Central)
NOV 2015 to AUG 2016
Key Responsibility
• was in charge of MI-FONE key accounts across the region(mombasa, nairobi, eastern and
central)
• Achieved regional sales operational objectives by contributing regional sales information
and recommendations to strategic plans and reviews(preparing and completing action
plans)
• met regional sales financial objectives by forecasting requirements; preparing a quarterly
budget;scheduling expenditures;analyzing variances and initiating corrective actions to
be taken
• established sales objectives by creating a sales plan and quorta for the region in support
of national objectives
• maintained and expanded customer base by counseling regional sales representatives;
building and maintaining rapport with key customers; identifying new customer
opportunities.
• Recommended product lines by identifying new product opportunities and/or product
packaging and service charges; surveying consumer needs and trends; tracking
competitors.
• Managed the brand sales and marketing campaigns of MI-FONE devices on a day to
day
• managing the marketing activities in the region.
• Recruiting of sales and merchandising staff to do sales activation and assist in branding
of our posm(point of sale materials)

2. Achievement:
➢ Increased Market Share in terms of POS (point of sale) and sales units by 45% in value
and 70% in volume units across region.
➢ New business where I was in charge of bringing in and managing a new distributor who
was in-charge of supplying our devices across the country,Ethiopia and Somalia
➢ Grew my team from a team of one to a team of 9 equally divided in the three areas
Towichka Expeditions
AUG2015 to Nov 2015
Duties & Responsibility
• Interacting with tourists both local and international through the website.
• Booking hotel rooms and arranging transport for our tours for both local and international
tourists.
• Maintaining the relationship between the company and the hotels.
• Sourcing for better deals for our packages to offer potential clients and companies.
Samsung Eastern/Mt Kenya Region Hub Manager
JAN 2013-JULY 2015
Duties & Responsibility
• key account manager handling the key accounts that Generates 80% our business in Kenya.
• Team leader in charge of 2 merchandisers, 2 Trainers and 10 promoters across the region.
• In Charge of 4 Samsung brand shops, 7 shop in shops and 3 service centers across the Eastern region.
• Growth of Samsung sales in the region in terms of value and volume sales.
• Marketing Samsung devices and available solutions across the region.
• Growing the sales volume and value of existing point sale as well as Identifying new point of sale to
invest in.
• Distributing of Samsung merchandise and point of sale materials to dealers.
• Advising, coming up with and handling promotions and key Samsung projects in the region to grow
sales.
• Training of floor sales people in the region on different Samsung Products and services.
• Monitoring Incentive to the dealers and making sure it is done.
• Reporting of sales and any competitor’s activity.
Achievements:
 Increasing Market Share from 15% to 38% in volume units and from 11% to
33% value numbers.
 Was able to initiate a Brand shop deal with 4 key dealers in my region that
saw the building of the 1st
4 brand shops in the central region between
2014 – 2015
 Grew my team from a team of one to a team of 14 in Eastern and 8 in Mt
Kenya

3. Team leader-Samsung field Marketing Team Nairobi
APR 2009- DEC 2012
Duties & Responsibility
• Team leader handling a team of 12 promoters in key POS, 1 Galaxy trainer and three
merchandisers across the region.
• Samsung Smartphone consultant in charge of key accounts and retail chain shops in Nairobi
Sales Representative
C.S.M (Center Stage Marketing
• Nokia sales man and Nokia Solutions Activator in various stores.
K.D.N (Kenya Data Network)
• Acquiring new users for the fiber data network.
EDUCATION
DALC School of Business Management 2008-2009
Diploma in Business Management
Project Management Workshop
Project Management Certificate by PLAN INTERNATIONAL
Breaside High School 2003-2005
IGCSE Certificate
EXTRA CURRICULAR ACTIVITIES
Travelling, Cycling, socializing and networking

4. REFFERES
Mr Peter Gitonga
Head Trainer
Samsung Electronics East Africa
Tel: 0729 392962
Mr Nicholas karani
Founder/Director Towichka expeditions
nicholas@towichkasafaris.com
Tel: 0722 496395
Alpesh Patel
CEO MI-FONE
Alpesh@mi-fone.mobi
Mr simon kariithi
Director – internet and mobile(IM)
Samsung Electronics East africa
Nairobi Kenya
Tel: 0721 450966