Mother Dairy was established in 1974 as a subsidiary of the National Dairy Development Board. It manufactures and sells milk and dairy products under the Mother Dairy brand. The company sources milk from dairy cooperatives and farmers groups and processes milk through pasteurization and packaging. Mother Dairy has strict quality control processes to ensure safety and quality of its products from procurement through distribution. It is committed to supporting farmers and maintaining high standards of hygiene.
2. INTRODUCTION
Mother Dairy was commissioned in 1974 as a wholly owned
subsidiary of the National Dairy Development Board (NDDB). It
was an initiative under Operation Flood, the world's biggest
dairy development program launched to make India a milk
sufficient nation. Over the years, Mother Dairy has contributed
significantly in achieving this objective through a series of
innovations and programs. Today, Mother Dairy manufactures
markets & sells milk and milk products including cultured
products, ice creams, paneer and ghee under the Mother Dairy
brand. The Company also has a diversified portfolio with
products in edible oils, fruits & vegetables, frozen vegetables,
pulses, processed food like fruit juices, jams, etc. to meet the
daily requirements of every household.
The Company over the last many years has created a market
leadership position for itself in branded milk segment in Delhi &
NCR through a robust network of its booth and retail channels.
It has also expanded its reach to other regions in North, South,
East and West with its offering of Milk and Milk products
pegging it among the few companies to own such a vast
channel of distribution in India.
Brand Mother Dairy sources a significant part of its requirement
of liquid milk from dairy cooperatives and village level farmer
centric organizations. The Company is committed to uphold
institutional structures that empower milk producers and
farmers through processes that are equitable. A significant
portion of its income is ploughed back into the value chain to
support and maintain the system.
3. Mother Dairy is an ISO 9001:2008 (QMS), ISO 22000:2005
(FSMS) and ISO 14001:2004 (EMS) certified organization.
Quality of milk is of paramount importance for the company and
hence it has invested extensively in installing hi tech automated
machines to ensure high product quality/reliability and safety.
Safal, F&V arm of Mother Dairy was the first Company to
organize the fruits and vegetables business in India. Today
Safal is the market leader in organized fruit & vegetable retail
business in Delhi NCR and operates the largest number of F&V
Stores in Delhi NCR and has significant presence in Bangalore.
Safal was also the first brand in India to launch frozen
vegetable in mid 90s. Over the years, the brand has gained
significant customer support and has become a household
brand with market leadership and presence across the country.
Safal also has a state of the art plant in Bangalore which
produces and sells around 23000 MT of aseptic fruit pulp &
concentrate annually and supplies to noteworthy companies in
food processing space like Coca Cola, Pepsi, Unilever, Nestle
etc. Safal also has a prominent presence across 40 countries
viz., USA, Europe, Russia, Middle East, Asia and Africa and
exports Fresh Fruits & Vegetables (Grapes, Banana, Gherkin,
Onion, etc.), Fruit Pulp & Concentrate, Frozen Fruits &
Vegetables, etc.
Mother Dairy is also present into edible oils segment under the
brand name Dhara which was launched under the 'Operation
Golden Flow' program of NDDB as a market intervention
program to address a larger cause of the Indian farmers &
consumers. Trust, Purity and Taste are the hallmarks of Dhara
cooking oil.
4. It has been a constant endeavour at Mother Dairy to stay
connected with its stakeholders. The corporate tag line of the
latest brand campaign - Happy Food Happy People - captures
the essence of what the Company stands for. Mother Dairy is
committed to bring happiness to every individual with its range
offering pure, hygienic and adulteration-free high-quality
products which has been the strength, differentiator and
heritage of the brand over years.
5. MOTHER DAIRY PRODUCT
Milk
Dairy Products
Ice-Creams
Edible Oils
Fresh fruits and vegetables
Frozen
Processed Food
Grocery
Juice and fruit beverages
Mineral Water
6. Procurement
Fresh milk is sourced directly from state level co-operatives and
Mother Dairy own New Generation Co-operatives (NGC). Milk
received from individual producer is checked for all basic
quality parameters meeting company specifications &
requirements at respective collection & chilling centers.
Milk is then supplied to the Dairy units through insulated Milk
Tankers under refrigerated conditions to maintain the
freshness.
7. Strict Quality checks are performed for all incoming Milk
received at Dairy units. These includes organoleptic (Taster,
Odor & Appearance), Physico-chemical (e.g. Temperature,
Foreign matter, % Fat, % SNF, %Acidity, % Protein etc.),
microbiological (e.g. MBRT), also presence of any adulterations
in Milk (e.g. Formalin, urea, starch, sugar, Glucose,
maltodextrin, nitrate, Salt, Hydrogen Per-oxide, neutralizer,
ammonium compounds and Fat adulterations).
Commodities, ingredients & packaging material used for our
products are checked, approved and released by Quality
functions as per company specifications and requirements.
GMP & Hygiene
Good manufacturing Practices (GMP) for our manufacturing
units are ‘a given’, they are part of our heritage of producing
best quality and safe products. We maintain highest level of
GMP and hygiene requirements for production and handling of
safe products for our valued customers and consumers
Processing
our products are manufactured in state of the art manufacturing
facilities using innovative Process & Technologies. The Milk
received at the plant undergoes various processing steps
before it reaches to the customer. Process steps include
filtration, clarification, pasteurization, chilling, filling, packing
and storage for our liquid milk category.
For other dairy product category, few of the process steps are
homogenization, vacreation, ultra heat treatment, evaporation,
dehydration etc. Cleaning & Sanitation of the processing
equipment is ensured using automatic Cleaning in Place (CIP)
systems by applying ‘5T’ principles viz. Technology, Time,
Temperature, Turbulence and Testing.
8. Critical control points (CCP), Operational Prerequisite
Programs (OPRP) are identified for each process using
scientific methodology and appropriate control measures are
applied to ensure compliance of Quality and Food Safety
requirements.
Process control parameters are monitored, recorded and
reviewed as per the Quality Plan to ensure right product right at
first time.
Manufacturing processes are benchmarked against best-in-
class standards towards continual improvement for
infrastructure and system requirements.
9. Packing
The Filling and packing is considered to be most sensitive
operation having appropriate access control. Zoning principles
are applied in these areas to avoid any cross contaminations in
our Finished Product. Online quality control checks (e.g. net
weight, leakages, seal integrity, batch coding, packing material
quality, filling temperature etc.) are carried out and recorded by
our Packing In-charges.
Only QC approved and released Packaging materials are used
for packing operations.
Packaging material used for our products is with the objective
of retaining taste, freshness and unique natural appeal.
10. Product Testing & Release
Finished product is tested for the specified quality parameters
of each product category as per our internal standardized
sampling plan and test procedure. Test results are recorded,
reviewed by Quality functions. It is ensured that only good
quality product is released for dispatch and reaches our valued
customer & consumer.
Distribution
our strength lies in adherence to systematic Process approach
in the complete distribution chain to deliver product with highest
quality standards to our customers and consumers. This
includes,
1. Availability of standard guidelines & norms for warehousing,
handling, storage and transportation requirements.
2. Benchmarking of Transportation vehicles for infrastructure
and hygiene requirements
3. Benchmarking of CFA’s and Distributors for infrastructure
and hygiene requirements
4. Benchmarking of Milk Shops for infrastructure and hygiene
requirements
5. Monitoring of quality parameters (e.g. hygiene, storage
temperature) of the distribution chain
Merchandizing
our products are marketed through a chain of our own Milk
Shops, retail outlets and mobile vending units maintaining best-
in-class hygiene standards. We ensure that products are
available, displayed appropriately and cold chain conditions are
maintained to retain product quality & freshness.