6. Commodity FY21 FY22 FY23P Key ingredient for Rationale for FY23
Wheat -3% 5% 3%
Biscuits, bread, cakes,
RTE/RTC
We expect prices to rise on account of rising export opportunity due to the Ukraine crisis,
but the government can curb exports
Maize 4% 21% 6% Snacks, RTC/RTE Maize prices expected to remain strong on account of rising exports
Sugar 0% 6% 10%
Biscuits, chocolates,
RTE/RTC
Prices expected to increase in fiscal 2023, due to diversion of sugarcane towards ethanol
production and a pick-up in industrial demand
Butter 2% 4% 7% Biscuits. chocolates
Higher fodder prices will lead to an increase in milk procurement and higher butter prices
in fiscal 2023
Palm oil 23% 36% -5% Snacks, RTE/RTC
As the supply crunch in sunflower oil normalises due to the Ukraine crisis, prices are
expected to fall
Potato -12% -40% 3% Snacks We expect to see an uptick in prices in fiscal 2023. due to waterlogging
Cocoa 2% 5% 4% Chocolates Prices to remain strong into fiscal 2023, with depreciating rupee due to the Ukraine crisis
Milk -3% 16% 3% Biscuits, chocolates High fodder cost will drive milk prices in fiscal 2023
12. Increase Sales
Increase
Distribution
Increase Product
Range
Pricing
Incremental
Demand
Bigger share on the
shelves
Higher Penetration
New Channels (Ecom)
New Markets/Regions
New Product
Launches
New Varities in
existing brands
New Brands
Discount Policy
Pushing Custormers
towards premium
products
Pushing Large size
packages
Covering the Entire
Needs Pyramid
Find New Customers