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PAPER PRESENTATION ON, 
CORPORATE SOCIAL RESPONSIBILITY 
with special reference to 
MANGALORE CHEMICALS AND 
FERTILIZERS LIMITED 
Presented By: Shwetha S Baliga, 
IV Semester, MHRD, 
Mangalore University.
1. To explain what is CSR? 
2. To understand why are companies engaged in 
CSR? 
3. To find out how corporate social responsibility is 
serving as a determinant in today’s world. 
4. To know about the practical implementation of 
CSR. 
5. To study the efforts of Mangalore chemicals and 
Fertilizers limited in this field and their impacts on 
the company.
The Real Meaning of CSR
World Business Council on Sustainable Development
CSR IN TODAY’S WORLD 
Changing social expectations 
Increasing affluence 
Globalization
EVALUATE 
SET TARGETS 
DRAW A POLICY 
LINK IT WITH BUSINESS STRATEGY 
COMMUNICATE 
MAKE IT A PART OF BUSINESS CULTURE 
SET UP MEASURING INDICATORS 
COMMITMENT 
REPORT
Mangalore Chemicals & Fertilizers Limited- 
The only manufacturer of chemical fertilizers in the state 
of Karnataka. 
 It is situated in the port city of Mangalore, opposite to the 
New Mangalore Port Trust (NMPT). 
The company is part of the UB group. 
Deepak Anand is the current Managing Director of the 
company. 
The company's corporate and registered office is located in 
UB City, Bangalore and its factory unit is in Mangalore. 
The marketing offices of MCF are located in Andhra 
Pradesh, Karnataka, Kerala, Maharashtra and Tamil Nadu. 
The company deals with fertilizers like Urea, Diammonium 
phosphate, granulated fertilizers, liquid fertilizers, soil 
conditioners, Muriate of potash, soil micronutrients, specialty 
fertilizers, food grade Ammonium bicarbonate and industrial 
chemicals.
UK-MCF-TGB Gram Vikas Project 
 Adopting Sangankal village for a period of three 
years for overall development. 
 Formation of a Mangala Farm Club in the villages 
Participation in the construction of a 'Mangala 
Bhavan' Auditorium in the Rotary School, 
Moodabidri, 
Providing Sewing Machines to Mahila Mandals, 
plant protection equipment to Yuvaka Mandals, 
Swasthic Chulhas in different villages. 
Extending financial assistance for surgeries and 
intra-ocular lens implants to the disabled in 
association with reputed eye hospitals.
ASSISTANCE TO TRIBAL FAMILIES
ENVIRONMENTAL RELATED CSR: 
Environmental laboratory with all facility to carry out various 
analyses 
“E-waste Collection Facility” 
 The brochure containing information on “Solid Waste 
Management & Handling” was released during “World 
Environment Day” 
LED lighting assembly is installed in various places inside 
factory premises for conservation of energy. 
The company has planted about 50,000 trees like Teak, 
Mangium, Eucalyptus, Subabul, and Acacia etc., developed in 
our green belt area. 
Environmental Management System (EMS) in line with 
ISO14001:2004 is implemented and certified by M/s Det Norske 
Veritas, Bangalore, which is valid up to 16.08.2014.
 29% OF THE EMPLOYEES ARE NOT AWARE OF THE 
COMPANY’S CSR ACTIVITIES. 
ONLY FEW EMPLOYEES ARE INVOLVED IN SOCIAL 
ACTIVITIES OUTSIDE THE ORGANIZATION. 
ENVIRONMENTAL PROTECTION IS THE AREA OF CSR THAT 
IS MORE SIGNIFICANT TO THE COMPANY. 
THE ENTERPRISE HAVE SUITABLE ARRANGEMENTS FOR 
HEALTH, SAFETY AND WELFARE WHICH PROVIDES 
SUFFICIENT PROTECTION TO THE EMPLOYEES.
All the employees should be aware of CSR activities conducted by 
the organization. 
The company should provide information about the after effects of 
their CSR initiative. This would help the stakeholders to understand 
the initiative better. 
Company should focus more on CSR initiatives as it leads to the 
growing profits for the company. 
The effectiveness of the current CSR programme should be 
increased. 
Employees must be encouraged to participate in different CSR 
activities outside work. 
The company should have a separate cell for CSR initiatives.
Corporate Social Responsibility (CSR) is a subject of much current 
interest within the managerial world. 
CSR is the responsibility of an organization for the impacts of its 
decisions and activities on society and the environment through 
transparent and ethical behaviour that is consistent with sustainable 
development and the welfare of society; takes into account the 
expectations of stakeholders; is in compliance with applicable law and 
consistent with international norms of behaviour; and is integrated 
throughout the organization. 
The term CSR cover various dimensions including economic 
development, ethical practices, environmental protection, 
stakeholders‟ involvement, transparency, accountability, responsible 
behaviour, moral obligation, corporate responsiveness and corporate 
social responsibility.
Csr
Csr
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Csr

  • 1. PAPER PRESENTATION ON, CORPORATE SOCIAL RESPONSIBILITY with special reference to MANGALORE CHEMICALS AND FERTILIZERS LIMITED Presented By: Shwetha S Baliga, IV Semester, MHRD, Mangalore University.
  • 2.
  • 3. 1. To explain what is CSR? 2. To understand why are companies engaged in CSR? 3. To find out how corporate social responsibility is serving as a determinant in today’s world. 4. To know about the practical implementation of CSR. 5. To study the efforts of Mangalore chemicals and Fertilizers limited in this field and their impacts on the company.
  • 4.
  • 6. World Business Council on Sustainable Development
  • 7.
  • 8. CSR IN TODAY’S WORLD Changing social expectations Increasing affluence Globalization
  • 9. EVALUATE SET TARGETS DRAW A POLICY LINK IT WITH BUSINESS STRATEGY COMMUNICATE MAKE IT A PART OF BUSINESS CULTURE SET UP MEASURING INDICATORS COMMITMENT REPORT
  • 10. Mangalore Chemicals & Fertilizers Limited- The only manufacturer of chemical fertilizers in the state of Karnataka.  It is situated in the port city of Mangalore, opposite to the New Mangalore Port Trust (NMPT). The company is part of the UB group. Deepak Anand is the current Managing Director of the company. The company's corporate and registered office is located in UB City, Bangalore and its factory unit is in Mangalore. The marketing offices of MCF are located in Andhra Pradesh, Karnataka, Kerala, Maharashtra and Tamil Nadu. The company deals with fertilizers like Urea, Diammonium phosphate, granulated fertilizers, liquid fertilizers, soil conditioners, Muriate of potash, soil micronutrients, specialty fertilizers, food grade Ammonium bicarbonate and industrial chemicals.
  • 11. UK-MCF-TGB Gram Vikas Project  Adopting Sangankal village for a period of three years for overall development.  Formation of a Mangala Farm Club in the villages Participation in the construction of a 'Mangala Bhavan' Auditorium in the Rotary School, Moodabidri, Providing Sewing Machines to Mahila Mandals, plant protection equipment to Yuvaka Mandals, Swasthic Chulhas in different villages. Extending financial assistance for surgeries and intra-ocular lens implants to the disabled in association with reputed eye hospitals.
  • 13. ENVIRONMENTAL RELATED CSR: Environmental laboratory with all facility to carry out various analyses “E-waste Collection Facility”  The brochure containing information on “Solid Waste Management & Handling” was released during “World Environment Day” LED lighting assembly is installed in various places inside factory premises for conservation of energy. The company has planted about 50,000 trees like Teak, Mangium, Eucalyptus, Subabul, and Acacia etc., developed in our green belt area. Environmental Management System (EMS) in line with ISO14001:2004 is implemented and certified by M/s Det Norske Veritas, Bangalore, which is valid up to 16.08.2014.
  • 14.  29% OF THE EMPLOYEES ARE NOT AWARE OF THE COMPANY’S CSR ACTIVITIES. ONLY FEW EMPLOYEES ARE INVOLVED IN SOCIAL ACTIVITIES OUTSIDE THE ORGANIZATION. ENVIRONMENTAL PROTECTION IS THE AREA OF CSR THAT IS MORE SIGNIFICANT TO THE COMPANY. THE ENTERPRISE HAVE SUITABLE ARRANGEMENTS FOR HEALTH, SAFETY AND WELFARE WHICH PROVIDES SUFFICIENT PROTECTION TO THE EMPLOYEES.
  • 15. All the employees should be aware of CSR activities conducted by the organization. The company should provide information about the after effects of their CSR initiative. This would help the stakeholders to understand the initiative better. Company should focus more on CSR initiatives as it leads to the growing profits for the company. The effectiveness of the current CSR programme should be increased. Employees must be encouraged to participate in different CSR activities outside work. The company should have a separate cell for CSR initiatives.
  • 16. Corporate Social Responsibility (CSR) is a subject of much current interest within the managerial world. CSR is the responsibility of an organization for the impacts of its decisions and activities on society and the environment through transparent and ethical behaviour that is consistent with sustainable development and the welfare of society; takes into account the expectations of stakeholders; is in compliance with applicable law and consistent with international norms of behaviour; and is integrated throughout the organization. The term CSR cover various dimensions including economic development, ethical practices, environmental protection, stakeholders‟ involvement, transparency, accountability, responsible behaviour, moral obligation, corporate responsiveness and corporate social responsibility.