TS/KTH lecture oct 2014

1. ANNIKA LIDNE
STARTUPS, INNOVATION
AND MICRO NATIONALS
@annika

2. PART I
TRENDS IN DIGITAL
CUSTOMER SEGMENTS
@annika

3. THEN
@annika

4. NOW
@annika

6. Photo by Marjan Krebelj / Flickr (CC BY)
@annika

7. @annika

8. BEEHIVE 3 MIN
WHAT NEW TECHNOLOGY SHIFTS
SHOULD TS PREPARE FOR NOW?
Photo by https://www.flickr.com/photos/kumaravel (CC BY)
@annika

9. 92.8 @annika

10. 68 @annika

11. SPECIAL!
Take 1,
pay for 2!
Photo by Loren Javier (CC BY ND)
@annika

12. Photo by Beckmanns Old World Bakery (CC BY)
@annika

13. Photo by Horia Varlan / Flickr

14. @annika

15. @annika

17. Photo by TechCocktail (CC BY SA)
What are your strategies for
handling Micronationals
that have completely
different needs
from bakers and hairdressers?
@annika

18. Photo by Nikke Lindqvist (CC BY SA)
@annika

19. EU unemployment 2001 - 2013
Disruptive innovations create jobs.
Efficiency innovations destroy them.
!
Clayton Christensen

20. A) WHICH OTHER
IMPORTANT UNDER-SERVED
B2B SEGMENTS DO YOU
HAV E ?
!
B) HOW WILL YOU MEET
THESE CHALLENGES?
Photo by Thompson Rivers University / Flickr (CC BY NC SA)
GROUP DISCUSSION 10 MIN
@annika

21. LEG STRETCHER (10 MIN)
@annika

22. PART I I
TRENDS IN DIGITAL
CUSTOMER SEGMENTS
@annika

23. Photo by Ethan Prater / Flickr (CC BY)
@annika

24. Photo by tobyotter (CC B))
@annika

25. Photo by andyde (CC B) NC)
@annika

26. Photo by Jonny Goude
How will you meet the demand
for secure and stable mobile
home health care systems,
especially in remote areas?
@annika

27. BEEHIVE 3 MIN
WHAT OTHER “SPECIAL NEEDS” B2C
SEGMENTS ARE UNDER-SERVED?
Photo by https://www.flickr.com/photos/kumaravel (CC BY)
@annika

28. PART I I I
INNOVATION, STARTUPS &
ACQUI-HIRES
@annika

29. @annika

30. “A technology company must reinvent itself every
5th year to stay relevant”
–LEO LAPORTE
@annika

31. DISCUSSION, EVERYBODY 3 MIN
WHAT OTHER “SPECIAL NEEDS” B2C
SEGMENTS ARE UNDER-SERVED?
DO TS NEED TO
INNOVATE OR JUST
FOLLOW THE MARKET?
@annika

32. @annika

33. “The bigger the company,
the harder it is to innovate.”
–NICK TALBOT,
GLOBAL DESIGN HEAD
TATA ELXSI
@annika

34. BARRIERS TO INNOVATION
BEEHIVE 2 MIN
Photo by https://www.flickr.com/photos/kumaravel (CC BY)

35. BARRIERS TO INNOVATION
• TERRITORIAL BEHAVIOUR
• BUREAUCRATIC QUAGMIRE
• RISK OF CANNIBALISING
EXISTING PRODUCTS
• “NOT INVENTED HERE”
• SHORT TERM PROFITS OVER
LONG TERM SURVIVAL
• OVER-RELIANCE ON
CUSTOMER FOCUS GROUPS
• LACK OF FOCUS
Photo by Daniel Foster/Flickr (CC BY NC SA)
@annika

36. “We say innovation is our top priority, but
we don’t effectively allocate our time,
resources and efforts to walk the
innovation talk.””
– ANONYMOUS CEO
@annika

37. BUYING INNOVATION
Photo by JForth / Flickr
@annika

39. GOOGLE ACQUISITIONS 2014
28 COMPANIES ( S E P T 1 1 )

41. @annika

43. A) WHAT ARE THE BARRIERS
TO STARTUP ACQUISITIONS?
!
B) WHY SHOULD A STARTUP
WANT TO SELL TO TS?
!
C) WHAT ARE THE BARRIERS
TO SUCCESSFULLY
INTEGRATING ACQUI-HIRES?
Photo by Thompson Rivers University / Flickr (CC BY NC SA)
GROUP DISCUSSION 10 MIN
@annika

44. REMEMBER!
Photo by Alexandre Dulaunoy/Flickr (CC BY SA)
@annika

45. annika Thanks for listening!
annika@lidne.com
+46 (0)70 435 05 45
!
annikalidne