1. Types of briefs
Contractual A contract brief is between the client and
employees. The contractual brief
explains the duties required and how the
company's schemes works. It explains
how much the employee will receive. It
includes areas such as what the
employee is agreeing before signing it. A
contractual brief must also include the
general liability insurance. It is a legal
contract between advertising companies
and its client which describes the duties
required as well as the price and
payments terms.
Negotiated
This is when two parties have different
ideas from each other but they both have
to come to a decision by compromising
and making sure that both the parties are
happy by the decision.
Formal
A formal written document containing
specific and precise details about the
goals that needs to be achieved. The
brief gets straight to the point and doesn't
contain any unnecessary detail or
information. This type of brief is mainly
aimed at a group of people or a business
company rather than individuals. A

2. formal brief is not always a legal
document.
Informal
This type of brief is done face to face
through a meeting, all aspects of the brief
must appeal to all members from the
client list, the advantages of doing an
informal brief is that it can create a
relaxed environment and their for be
created a lot quicker, the disadvantages
of a informal brief is that it can be seen
as unprofessional and unclear.
Commission
This is when a TV broadcaster, such as
the BBC, employs an independent
production company to produce a
program for their schedule.
Tender
This is the type of brief you would receive
if you are new to the company and where
you would develop your ideas amongst
others and from there the company
would decide if you should be the client.
The advantages are that it is very relaxed
and easy however the disadvantages are
that you may not be chosen as the final
client.

3. Co – operative brief
A co-operative is a group of people
acting together to meet the common
needs and aspirations of its members,
sharing ownership and making decisions
democratically.
Co-operatives are not about making big
profits for shareholders, but creating
value for customers – this is what gives
co-operatives a unique character, and
influence our values and principles.
Competition briefs A competition brief is when two or more
parties participate in the brief. The best
one is chosen so each competitor must
make sure they have completed
everything that the brief was asking for.