1. Founded in 2002, Jedemi Communications is an action-oriented provider of
marketing and communications services focused on taking care of your “ing”
needs:
Brainstorming, Strategizing, Positioning, Writing, Editing, Targeting, Tailoring, Pitc
hing, Securing/Placing and tenaciously Following up.
Drawing off over 25 years of marketing experience in fast-paced
environments, Jedemi Communications is ready to quickly synthesize data you
provide and come up with a creative, yet pragmatic approach that is honed to
meet your specific marketing and communications needs.
2. Selected Projects
The following are examples from some recent projects.
• Nagra / OpenTV
• Capto Consulting
• American Internet Services (AIS)
• Red Staple
• Gliffy
3. Nagra Media Message House
Developed message house.
Showed client how it plays in context.
4. Nagra Media Web Copy
Rewrote web copy for new site.
Incorporated key messages from
the "house" project.
6. Capto Consulting
Changed website and logo to reflect shift in business.
7. American Internet Services (AIS)
• Provided marketing strategy and support.
• Helped new management transition the company
from colocation provider to managed services and
Infrastructure as a Service (IaaS).
• Initial rebranding effort included a website re-do.
8. AIS Marketing Focus / Strategy
Quarterly Event Webinars
Emphasis:
Smart, Frugal
& Focused…
• Life Sciences Focus • DR/BC Focus
• Hot San Diego Vertical • Drive business to PHX
• Work with partners AIS Expert Matrix
• Leverage AIS Experts
• Thought out end-to-end
9. AIS Marketing Focus / Strategy
Outbound Activities
• Quarterly Event
• Webinars (4-6 per Qtr)
• Rolling Thunder News
• Client Newsletter (Mo)
• LinkedIn Updates New
Regular pushes to 2500 clients
19. Gliffy Summit 2012
Target Audience
Info front & back
Advised on strategy. This approach helped with
initiating discussions with visitors to the booth.
20. If you have a project where you need some help, don't hesitate to contact Jedemi.
You can reach me at annie@jedemi.com.
About the Founder:
Annie Gladue-Latham, founder and president of Jedemi Communications, honed her skills
over the years in the fast paced, high tech arena (worked on everything from PC clones, to
semiconductors, to enterprise and consumer software, to emerging markets, to data center
services / IaaS) for clients of all sizes.
Annie has the ability to synthesize a lot of information and come up with concise messages
and pitches that “hit the bull’s eye.” She is known for her energy, enthusiasm and tenacity. In
her free time, she can be found reading (voraciously), writing (blog posts and scripts), and
working out (running, playing speed golf, or boxing at UFC).
Notas do Editor
Objective: Raise AIS visibility & Drive lead generation. From bottom to top. We established a consistent newsletter push.
This is an example of a back page. Notice ample opportunities for calls to action. Got rid of the COLO phone number.
Webinar series will feed lead pipelineSmart content will get us found by search engines.Smart content will also help generate leads (i.e. RFQ Template)
Full page advertorial in SDBJ timed with conference. We issued a press release and posted the slides on the website.
We also taped a session where Steve Wallace explains the 360-degree approach to DR/BC. At the same time, we did team pictures to bolster the website.