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Founded in 2002, Jedemi Communications is an action-oriented provider of
marketing and communications services focused on taking care of your “ing”
needs:

Brainstorming, Strategizing, Positioning, Writing, Editing, Targeting, Tailoring, Pitc
hing, Securing/Placing and tenaciously Following up.

Drawing off over 25 years of marketing experience in fast-paced
environments, Jedemi Communications is ready to quickly synthesize data you
provide and come up with a creative, yet pragmatic approach that is honed to
meet your specific marketing and communications needs.
Selected Projects
The following are examples from some recent projects.


•   Nagra / OpenTV
•   Capto Consulting
•   American Internet Services (AIS)
•   Red Staple
•   Gliffy
Nagra Media Message House
               Developed message house.
               Showed client how it plays in context.
Nagra Media Web Copy




Rewrote web copy for new site.
Incorporated key messages from
the "house" project.
Nagra Media Web Copy
             Example of web copy in progress.
Capto Consulting
    Changed website and logo to reflect shift in business.
American Internet Services (AIS)

• Provided marketing strategy and support.
• Helped new management transition the company
  from colocation provider to managed services and
  Infrastructure as a Service (IaaS).
• Initial rebranding effort included a website re-do.
AIS Marketing Focus / Strategy
                           Quarterly Event                     Webinars

       Emphasis:
       Smart, Frugal
       & Focused…



                       • Life Sciences Focus          • DR/BC Focus
                          • Hot San Diego Vertical       • Drive business to PHX
• Work with partners              AIS Expert Matrix
• Leverage AIS Experts
• Thought out end-to-end
AIS Marketing Focus / Strategy
     Outbound Activities

•   Quarterly Event
•   Webinars (4-6 per Qtr)
•   Rolling Thunder News
•   Client Newsletter (Mo)
•   LinkedIn Updates               New




        Regular pushes to 2500 clients
AIS Website Makeover



Calls to Action:
•Webinars
•Request a Quote




 No to COLO
AIS Marketing Focus / Strategy

                            Kick off Webinar Series




Produce "Smart" content
AIS Marketing Focus / Strategy
Emphasis: 360-Degree Approach to DR/BC.
AIS Marketing Focus / Strategy
Captured the 360-Degree Approach on video for webinar/website.




                          Got team photos taken at the same time.
Red Staple Launch at SxSW




        Invented Staple Dog & Staple Strips
Red Staple @ Disrupt




      Book Staple Dog was a hit at TechCrunch Disrupt.


         http://red-staple.com/
         http://red-staple.com/news
Gliffy Plugin Launch




  Old



Suggested changing landing page.
Added Slideshare deck plus
reorganized information.
Gliffy Press Room
             Created press room on website.
Gliffy Summit 2012




Developed tagline and wheel concept.
Gliffy Summit 2012

                                    Target Audience




                                  Info front & back




Advised on strategy. This approach helped with
initiating discussions with visitors to the booth.
If you have a project where you need some help, don't hesitate to contact Jedemi.
You can reach me at annie@jedemi.com.

About the Founder:
Annie Gladue-Latham, founder and president of Jedemi Communications, honed her skills
over the years in the fast paced, high tech arena (worked on everything from PC clones, to
semiconductors, to enterprise and consumer software, to emerging markets, to data center
services / IaaS) for clients of all sizes.
Annie has the ability to synthesize a lot of information and come up with concise messages
and pitches that “hit the bull’s eye.” She is known for her energy, enthusiasm and tenacity. In
her free time, she can be found reading (voraciously), writing (blog posts and scripts), and
working out (running, playing speed golf, or boxing at UFC).

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Jedemi mktg2012

  • 1. Founded in 2002, Jedemi Communications is an action-oriented provider of marketing and communications services focused on taking care of your “ing” needs: Brainstorming, Strategizing, Positioning, Writing, Editing, Targeting, Tailoring, Pitc hing, Securing/Placing and tenaciously Following up. Drawing off over 25 years of marketing experience in fast-paced environments, Jedemi Communications is ready to quickly synthesize data you provide and come up with a creative, yet pragmatic approach that is honed to meet your specific marketing and communications needs.
  • 2. Selected Projects The following are examples from some recent projects. • Nagra / OpenTV • Capto Consulting • American Internet Services (AIS) • Red Staple • Gliffy
  • 3. Nagra Media Message House Developed message house. Showed client how it plays in context.
  • 4. Nagra Media Web Copy Rewrote web copy for new site. Incorporated key messages from the "house" project.
  • 5. Nagra Media Web Copy Example of web copy in progress.
  • 6. Capto Consulting Changed website and logo to reflect shift in business.
  • 7. American Internet Services (AIS) • Provided marketing strategy and support. • Helped new management transition the company from colocation provider to managed services and Infrastructure as a Service (IaaS). • Initial rebranding effort included a website re-do.
  • 8. AIS Marketing Focus / Strategy Quarterly Event Webinars Emphasis: Smart, Frugal & Focused… • Life Sciences Focus • DR/BC Focus • Hot San Diego Vertical • Drive business to PHX • Work with partners AIS Expert Matrix • Leverage AIS Experts • Thought out end-to-end
  • 9. AIS Marketing Focus / Strategy Outbound Activities • Quarterly Event • Webinars (4-6 per Qtr) • Rolling Thunder News • Client Newsletter (Mo) • LinkedIn Updates New Regular pushes to 2500 clients
  • 10. AIS Website Makeover Calls to Action: •Webinars •Request a Quote No to COLO
  • 11. AIS Marketing Focus / Strategy Kick off Webinar Series Produce "Smart" content
  • 12. AIS Marketing Focus / Strategy Emphasis: 360-Degree Approach to DR/BC.
  • 13. AIS Marketing Focus / Strategy Captured the 360-Degree Approach on video for webinar/website. Got team photos taken at the same time.
  • 14. Red Staple Launch at SxSW Invented Staple Dog & Staple Strips
  • 15. Red Staple @ Disrupt Book Staple Dog was a hit at TechCrunch Disrupt. http://red-staple.com/ http://red-staple.com/news
  • 16. Gliffy Plugin Launch Old Suggested changing landing page. Added Slideshare deck plus reorganized information.
  • 17. Gliffy Press Room Created press room on website.
  • 18. Gliffy Summit 2012 Developed tagline and wheel concept.
  • 19. Gliffy Summit 2012 Target Audience Info front & back Advised on strategy. This approach helped with initiating discussions with visitors to the booth.
  • 20. If you have a project where you need some help, don't hesitate to contact Jedemi. You can reach me at annie@jedemi.com. About the Founder: Annie Gladue-Latham, founder and president of Jedemi Communications, honed her skills over the years in the fast paced, high tech arena (worked on everything from PC clones, to semiconductors, to enterprise and consumer software, to emerging markets, to data center services / IaaS) for clients of all sizes. Annie has the ability to synthesize a lot of information and come up with concise messages and pitches that “hit the bull’s eye.” She is known for her energy, enthusiasm and tenacity. In her free time, she can be found reading (voraciously), writing (blog posts and scripts), and working out (running, playing speed golf, or boxing at UFC).

Notas do Editor

  1. Objective: Raise AIS visibility & Drive lead generation. From bottom to top. We established a consistent newsletter push.
  2. This is an example of a back page. Notice ample opportunities for calls to action. Got rid of the COLO phone number.
  3. Webinar series will feed lead pipelineSmart content will get us found by search engines.Smart content will also help generate leads (i.e. RFQ Template)
  4. Full page advertorial in SDBJ timed with conference. We issued a press release and posted the slides on the website.
  5. We also taped a session where Steve Wallace explains the 360-degree approach to DR/BC. At the same time, we did team pictures to bolster the website.