Report - Designing a People Centred Future - Sept 2012

THE CREATIVE
INDUSTRIES KTN
DESIGNING A PEOPLE
CENTRED FUTURE:
HELSINkI wORkSHOP
REPORT
11-12 September 2012

2 | Designing a People Centred Future | Creative Industries Knowledge Transfer Network | 11-12/09/12 | http://creativeindustriesktn.org
The Designing a People-Centred
Future conference was held on
11-12 September 2012 during
Helsinki design week at the Aalto
Design Factory. The event explored
the latest developments in User-
Centred Design and generate a
vision of the future products and
services which will be developed
with digital technologies, and
importantly the user, at the heart
of the design process.
Across the course of two days
the event showcased examples
of User-Centred Design, looked
at future trends and aimed to
create opportunities for R&D
collaboration and commercial
connections between the
international participants.
Designing a People-Centred
Future was organised in
partnership with the UK Science
& Innovation Network, Creative
Industries KTN and Aalto
University.
INTRODUCTION

A VIEW FROM
CREATIVE
INDUSTRIES kTN
Jeremy Davenport
Over the last four years, Creative Industries
KTN (CIKTN) has explored, promoted and
catalysed collaborations across the UK’s
creative industries, driven by new and emergent
technologies. While our work has focused upon
the exciting opportunities created by technology,
a recurring theme has been the power of narrative
and good design in successful uptake and
commercialisation.
The importance of design thinking and practice
combined with the power of sharing experience
and insights is the context within which the UK’s
Science and Innovation Network and CIKTN
hosted the Helsinki workshop.
Our aim for this event was to explore how we can
share insights and experience to both improve
our shared understanding and strengthen our
capacity to apply the principles in our day-
to-day work. From the outset, presentations
and discussion inspired and challenged us to
consider what we mean by people centred design,
specifically in our own areas of practice.
Over the coming year, CIKTN will champion the
value of design thinking and practice across a
range of industries, themes and investments
(both in the UK context and internationally).
We invite you to stay networked with us on our
journey and look forward to meeting again to take
our Helsinki discussions and recommendations
forward.
https://connect.innovateuk.org/web/creativektn

A VIEW FROM
SCIENCE INNOVATION
NETwORk - BRITISH
EMBASSY, FINLAND
Her Majesty’s Ambassador Matthew Lodge
Designing a People-centred Future (‘DCPF’) was
an important event for the British Embassy in
Helsinki and was a major success for our one-
person Science and Innovation team, supported
by colleagues from across the region. From my
perspective, it was particularly welcome that we
could be part of Helsinki Design Week and the
Helsinki World Design Capital Year of 2012.
The special role of design in Finnish culture,
and the strength of creative industries in the
British economy provide numerous exciting
opportunities for collaboration between the UK
and Finland.
The unique multidisciplinary platform that the
event provided was a great vehicle for sharing
experiences and ideas about people-centred
design and design leadership. And it was fun!
I was delighted to see a young, vibrant and
enthusiastic group of participants – whether
from corporate backgrounds, SMEs, or research
and academic worlds – come together for a
stimulating and innovative exchange of ideas.
For the UK, the event was also well timed: we
are planning to renew our Creative Industries
Strategy and follow Finland’s footsteps in
formulating a design strategy. And, at a
European level, we are encouraged by a growing
commitment to design thinking as a source of
innovation for our economy and industries, as
demonstrated by the European Commission’s
European Design Innovation Initiative (EDII).
http://ukinfinland.fco.gov.uk
http://www.bis.gov.uk/sin

ABOUT THE
AALTO DESIGN
FACTORY
Aalto Design Factory, opened in October 2008,
is one of the projects of Aalto University. Design
Factory is the symbiosis of the state-of-the-art
conceptual thinking and cross-disciplinary
hands-on doing. It leads a way towards a
paradigm shift in education and business by
providing a constantly developing collaboration
environment for students, researchers and
business practitioners.
The most important objectives of Aalto University
are to develop and cultivate the passion-based,
student centric learning culture, as well as the
quality of research and education. The three
‘factories’, spearhead projects of Aalto University
– Media, Service and Design factories – are
serving as experimental platforms, showrooms
and sources of inspiration for all the parties
involved.Design Factory is in essence a place
where students, teachers, researchers and
industry partners can interact under the same
roof. The place has its architecture and certain
enabling and supporting technologies, but
perhaps even more important are the soft issues
– philosophy, attitudes, our ways of working.
Briefly put, as several visitors have formulated it:
“I can see a lot of energy in this place!”
Design Factory is continuously looking for new
partnerships and co-operation with all Aalto
teachers, courses, students and other parties.
Just contact us for further discussions or co-
design. Better outcomes in learning and research
are the only things that matter, and Design
Factory is dedicated to help you in that.
http://www.aaltodesignfactory.fi

IN THE NAME OF PASSION,
FUN, LEARNING, AND HARD
WORK – COME AND SEE IF
WE CAN DO SOMETHING
TOGETHER!
KALEVI “EETU” EKMAN, AALTO DESIGN FACTORY DIRECTOR

Keynote speeches from both the
public and private sectors set the
scene for the event. The aim was
to look at how user-centred design
for digital innovations can build
competitiveness and prosperity.
The keynotes described what the
title ‘Designing a people-centred
future’ means, and what does UCD
mean in the context of new digital
technologies.
Our four keynote speakers also
gave give their views on user-
centred design in various contexts:
from making a competitive
business to creating a smart city
and designing services that make a
difference.
Designing the City
Jarmo Eskelinen, Forum
Virium
The implementation of smart
city technologies and M2M
ubiquitous computing gives
us an insight previously unavailable. Does this
stream of new data give us an opportunity to use
UCD in redesigning the public realm? Can we
engage citizens in the design of their environment
to embody both values (i.e. sustainability) and
build in efficiency?
Watch the Video at
http://vimeo.com/50355181
Designing the Service
Geoff McCormick,
The Alloy
Personal computing and the
fast feedback loops of social
media enable public services to engage with end
users in a more discursive and interactive way
than ever before. In an environment of scarce
resources is UCD a necessity in order to both
improve service delivery and streamline design to
match exactly need and targeted supply?
Watch the Video at
Designing the Business
Anne Stenros, kONE
How does a commercial
business re-design its offer to
embrace user centred design?
What are the opportunities
for engagement generated through this approach
and what are the challenges in by definition
relinquishing some control over product? With
relentless pace of technology innovation is UCD
a necessity to bring end customers into the R&D
process?
Watch the Video at
Designing the Customer
Johan Brand, we are
Human
What are the impacts for the
customer created through
UCD? Does this approach provide us with an
opportunity to really get what we want? Will
we create a new generation of empowered
consumers able to directly affect the quality and
personalization of product, service and delivery?
Or is it a gimmick giving us a choice we didn’t
ask for?
Watch the Video at
DAY ONE
kEYNOTES

The workshop sought to understand what we
know and don’t know about user centred /
people centred design and whether there was a
consensus on the process of implementation, the
value of approach and a shared understanding of
potential and impact.
The diversity of the participants created both
an opportunity and a problem. In seeking to
understand a broad landscape of UCD there
was both a chance to draw out big picture
commonalities despite widely differing starting
positions, or alternatively prove that certain
concepts were not universally applicable.
Posing a top line question of “what questions
need to be answered?” generated three
groupings: around organizational change,
emerging tools, and value – although this
quickly became four…
In order to provide focus the groups were
tasked to define a guide investment of £10M
either on implementation, or on targeted further
investigation and research, relating to user-
centred design.
DAY TWO
wORkSHOP

POSING A TOP LINE QUESTION:
wHAT QUESTIONS NEED TO
BE ANSwERED? GENERATED
THREE GROUPINGS: AROUND
ORGANIZATIONAL CHANGE,
EMERGING TOOLS, AND VALUE

WORKSHOP OUTCOMES
GROUP 1 -
ORGANISATIONAL CHANGE
Group 1 proposed the staging of a TED UCD – a platform for
innovators and design leaders to share beliefs and best
practice to an invited audience of both advocates and sceptics.
Modules would include:
1. Selling Design
2. Buying Design
3. Designers as facilitators and enablers
4. Universal human behavioural tools
5. Finance and the real world
6. Toolkits & evidence
7. An optional extra – F*ck up club / Fail day –
sharing mistakes and remedies
This event would enable a comprehensive look at all facets of
user centred design with a key driver of articulating value
and identifying effective models of implementation. The
intention would be to generate a cohort of champions of UCD in
order to drive organizational change and a recognition of the ROI
of design.

WORKSHOP OUTCOMES
GROUP 2 - EMERGING TOOLS 1
The tools and knowledge required to put UCD into practice were
the main concern of Group 2. In making the distinction between
a good user experience or the involvement of individuals or
communities in a design process how do you define co-creation or
co-design?
If the intention is to empower users through an open
process, then further work needs to be done in understanding
audiences in order to generate a methodology of
engagement and productive dialogue.
The group felt that targeted research programmes on key
areas e.g. Health & Wellbeing, Community interaction (design),
would enable a framework of understanding affording the
creation of effective UCD programmes.

WORKSHOP OUTCOMES
GROUP 3 - EMERGING TOOLS 2
A second group determined to look at the tools required for
effective UCD through the lens of technology – how digital
interaction facilitates simple, flexible and instant data
capture. In a connected society this data is invaluable in being
able to quickly understand human behaviours and design services
to match exactly to need. A continuing ability to monitor and adapt
over time generates ongoing advantage.
There are issues however with a data led approach which are the
product of emerging platforms and possibilities:
There is a necessity to build trust with consumers on the
responsible collection and use of data, especially where that
collection is passive. They have to understand value and be
reassured of risk.
Part of this process is to ensure that data is accessible to
consumers, that they understand what is being collected and held
and why – and can see that transparently.
Not all of our society is, or wants to be, connected by new
technology, services have to be able to cross or address the
“digital divide”.
And finally, there is a downside. Do we by designing services ever
more tightly focused on preference actually design out serendipity
– fail to accommodate our desire for surprise?

WORKSHOP OUTCOMES
GROUP 4 - VALUE
Group 4 concentrated on a model of releasing the value of a
user centred approach, their solution was (partly inspired by the
surroundings of the Aalto Design factory) a democratization of
the means and tools of manufacturing – neatly encapsulated
as “Don’t make people want things, make things people want”.
Described as an Open Source Sustainable City test bed the vision
would to be to locate physical assets and manufacturing tools
within an open, accessible and collaborative environment.
This layer of assets and aggregated resources is then accessed
on a rental basis by users, affording the use of production
processes without major capital investment and
generating an innovation catalyst by adapting a utilities model
to skills and software/hardware.
In establishing this model the test bed would then become in
some sense an action research model for some larger conceptual
questions:
Why would we need to own the means of production?
Can an open source approach refine and validate new models of
working?
Can affording access to resource unlock value for societal change
driven by consumers?
Can distributed, open source manufacturing reinvigorate local
economies previously affected by globalization?
The proposal was offered as a model for city regeneration.

WORKSHOP OUTCOMES
How do we optimise the often
messy process of co-design to
make it viable and more attractive
to business?
How can we design a customisable
framework and tools that enable the
co-creation process?
What frameworks need to
be developed to support the
“amateur” designer to address the
responsibilities that come with
design activities?
How can amateur designers
(diyers) create broader impact?
How can we make co-design/co-
create work across the landscape?

Use the example of Aalto Design Factory as a potential
model for an open innovation and collaboration base.
These centres could explore new models of distributed
manufacturing and as such have the potential to reinvent
areas in need of economic regeneration. An analysis of evidence
base on cost vs potential value would need to be constructed but
clearly there is a read across to the thinking behind the Technology
Strategt Board Catapult centres and thus public funding as catalyst.
In developing models of user centred design the
communication between designers, citizens and service
commissioners needs to be improved. This ability to
engage and articulate the value of design should be
embedded within education – how to ask the right questions and
get past the obvious answers. This could be a “challenge led”
approach, enabling a safe environment where businesses can pose
key questions for exploration.
Use co-creation techniques as a driver to map
companies and services within a network – affording
new opportunities for collaboration and commerce. The
_connect platform is cited as an example of a resource,
linking several thousand businesses, which has not leveraged
those connections to unlock revenue potential.
An exploration of data as a specific challenge. Work
on Metadata, Open Data and the Internet of Things has
touched on the enormous potential of data as a tool
in generating efficient and appropriate services and
valuable economic asset. As we work through the social, legal and
technological facets of the dialogue around data and privacy are we
clearer on future services and the implications and impacts for the
user?
As a ﬁnal wrap up the participants were asked to task SIN & CIKTN
with areas of exploration to move forward
1 3
42
RECOMMENDATIONS
FOR SIN / CIKTN

wHAT THE DELEGATES THOUGHT
“The programme was really useful
in the way the themes/ issues
were framed and organised. Great
networking, great insights and great
conversation.”
Nina Saarikoski, Aalto University
“I liked the speeches on day
one, they brought up new
ideas. The event atmosphere
was open minded and
relaxed so we could have
free discussion.”
Anna Kankainen, User Intelligence
“The open forum nature worked well
and the event had value because it
had participants from a diverse range
of backgrounds. Very inspiring.”
Keir Haines, Coventry University
“Awesome location, the
focus of discussions on the
day two workshop worked
well. Continue to do these
kinds of events!”
Martin Jordan, Service Design Berlin

WHAT DOES
PEOPLE CENTRED DESIGN
MEAN TO YOU?
Area of work: The International Institute for
Product and Service Innovation is a brand new
facility dedicated to supporting SME business
growth in the West Midlands through three theme
areas: Digital, Polymer, and Experience Led
Innovation.
We see people centred design as a powerful
tool for innovation, growth, and competitive
advantage. It has the ability to inform and catalyse
development of new products and services, both
physical and digital. At IIPSI (the International
Institute for Product and Service Innovation) we
use the term Experience Led Innovation (ELI) to
emphasise the need to purposely design for the
experiences and behaviours you hope to create
for users. We have a team dedicated to using
this approach to assist SME businesses achieve
breakthrough innovation and growth.
we believe the key features of this
approach include:
- Taking a cross-discipline approach to
understanding user aspects of innovation
- reflected in the make-up of our research team.
- Accepting that technology innovation cannot
occur in isolation from understanding real world
user behaviour.
- Enabling participation and engagement with
users throughout the innovation cycle.
We see no barriers in this work and have
projects across a range of diverse sectors.
We increasingly promote ELI as a foundation
component of all technology innovation projects.
For example, using ELI to inform architecture of
digital projects.
We also take a user-centred approach to ‘selling’
the concept to SMEs. We have developed a range
of business-friendly tools to allow SMEs to adopt
ELI principles in useful bite-sized chunks. We
aim to listen, learn and adapt our offering, so
dialogue is welcome any time.
University of warwick
Carolyn Parkinson,
Technology Transfer Specialist,
Experience
Led Innovation
www.warwick.ac.uk/go/iipsi/
experienceledinnovation

Area Of work: User Experience.
A thorough understanding of end-user needs
and behaviours is a powerful tool in a research
organisation. Through the application of
User Experience and User Centered Design,
Qualcomm Research develops a vision of how
tomorrow’s consumers will interact with their
technology landscape, and envisions how today’s
user experiences will evolve. That vision is used
to drive the evolution of Qualcomm’s product
roadmap, ensuring that we focus on developing
the right technologies today to enable the user
experiences of tomorrow. Area of work: co-creative company, user
centred design and strategy with a particular
focus on digital products and services.
It’s the fundamental strategy that underpins all
the work at We Are Human. The company was
founded to inspire change and ensure sustainable
solutions by applying people centred design
principles. Our holistic design and strategy
process is applied with what we call a ‘people
centred lens’.
The ‘people centred’ design at We Are Human is
a frame of mind, we focus on inclusive and co-
creative processes that ensures that every part of
an organisation is aligned and capable of asking
the right questions.
People centred design allows us to focus on the
aspect of products and businesses that have
lasting impacts. We believe that desire, passion,
excitement, fun & play are key components
of people centred design, and our goal is to
ensuring these qualities are embedded in
everything we do.
Qualcomm Research
Cambridge
Giuliano Maciocci,
User Experience Manager, Sr.
Staff
http://www.qualcomm.com/about.
research
WHAT DOES
MEAN TO YOU?
we Are Human
Johan Brand,
Co-Founder &
Managing Director
http://www.wearehuman.cc

WHAT DOES
MEAN TO YOU?
Area of work: Dr Peng’s research profile
encompasses design innovation, experience
design, digital craft and 3D virtual interaction.
The Fashion Digital Studio (FDS) is a pioneering
centre for technology and innovation in fashion.
Through collaborative research and development,
skills and knowledge transfer, the FDS is
driving innovation in the practical development
and creative use of digital technologies. It is
recognised as a national and international
resource for creative solutions in the fashion,
media and technology industries.
‘People centred’ design is about open innovation
– meaningful innovation that comes from
co-creating with consumers, customers, fellow
employees and partners. The FDS works with a
wide range of partners from individual designers
to large global brands, from technology
developers, manufacturers and media companies,
to education providers and students. Activity
centres on technology innovation, looking at the
latest exciting digital technology developments.
Work includes Research & Development,
Knowledge Transfer and the delivery of a wide
range of services, ranging from 3D Digital
Printing to Consultancy. The industry areas that
the FDS works with include: Fashion & Textiles,
Architecture, Film & Games, Sports, Engineering,
Bioscience, Wellbeing and Media.
FDS focuses on emerging new cultures of
Fashion being delivered by digital technologies
and the establishment of a whole new set of
semantics. It also identifies new physical-to-
digital interfaces and how we might increasingly
explore, enhance and challenge a range of
corporeal senses and sensations, (touch,
smell, sound, etc) through innovative digital
opportunities, insights and ambitions that lead to
consumer, customer or client driven scenarios,
where users will be able to ‘capture’ experiences,
functions and meanings and thereafter realize,
recommunicate and augment them anew through
the digital. This might provoke fascinating and
contemporary notions of Couture, reconnecting
us with its traditional perception as the
experimental wing of fashion.
Fashion Digital Studio,
London College of Fashion
Dr Fanke Peng,
Research Fellow
http://fashiondigitalstudio.com/

WHAT DOES
MEAN TO YOU?
Area of work: I am a practitioner/researcher
who is interested in how the rapid developments
in digital design and production technologies
can be creatively exploited within the craft and
design maker sector, and potentially empower
communities to create new forms of localised
production.
Thinking about people as principally members
of communities rather than as consumers, my
particular interest in people-centred-design
is to look at the rise of customisation and
personalisation and seek to extend the concept
beyond it’s impact on the consumer product
market.
One of the mantras of the digital manufacturing
revolution has been the potential to create the
one-off; to counter the wide choice of goods
provided through global mass manufacturing
with the ultimatletly individualsiesd product.
These capabilities are being largely used to create
consumer products with some level of input from
the person who intends to purchase the final item.
While this is an exciting time for new models
of bussiness that engage customers in a co-
design process, I am interested in how these
technological developments can be extended
beyond the individual and open up broad and
exciting possibilities that transcend creating
products for the often fickle and transient
consumer marketplace.
I am starting to engage in the challenge of
finding ways in which both the form and function
of devices can be uniquely crafted to respond
to broader social issues and concerns; are
‘communitised’, rather than individualized.
Area of work: Experience Led Design, focused
on technology companies and brands.
From an Alloy perspective, it means we help
organisations to understand the drivers of human
decision making and behavior, and how they
dramatically affect innovation outcomes. We
combine this approach with an ability to translate
those insights into clear, actionable innovation
goals and design specifications that deliver more
effective outcomes.
University College Falmouth,
Autonomatic Research Group
Dr Justin Marshall,
Associate Professor of Digital
Craft
http://air.falmouth.ac.uk/research-
groups/autonomatic
The Alloy
Geoff McCormick,
Director
http://www.thealloy.com

WHAT DOES
MEAN TO YOU?
Area of work: Holition is a synthesis of luxury
marketers, retail specialists and cutting edge
leaders in 3D technology.
People centered design means including the
consumer/ user/ client as part of the design
thinking process. People centered design for our
business includes focusing on the actual end
user, rather than the complex design experience
which if created without an understanding of
how people will engage in our product, will be
less likely to be successful. We consider how
to make each experience as simple and easy to
understand as possible or risk alienating our
users. We encourage our clients to adopt this
thinking process too, and ensure that the digital
experiences they create with Holition respond
to real human problems, rather than finding an
arbitrary solution which has a fractured user
experience.
Area of work: We make global live events
successful through a mix of dedication, passion
but above all knowledge and experience; live
events are defined as exhibitions, conferences,
product launches and roadshows.
We work with our clients to understand their
event objectives and through collaboration, we
create an innovative live event experience which
engages with their audience pre-show, provides
a memorable experience at-show and encourages
future conversation and transaction post-show.
We call this approach Campaign Architecture; the
bridge between the brand and the live event.
We deliver our approach through the 3 C’s;
Consult, Conceive, Create. With a formal
collaboration with the University of Warwick, we
have developed sophisticated academic tools
which now sit at the heart of our ‘people centred’
approach. Using tools including Design With
Intent and Touching Matrix we are able to create
customer journeys and touch points through the
pre, at and post event stages in collaboration with
our clients and which have a direct consequence
on the creative design solution we deploy.
Holition Ltd
Lynne Murray,
Brand Director
http://www.holition.com
Mayridge Ltd
Emma Swales,
Head of Group Marketing
http://www.mayridge.com

Area of work: Responsible for the design of
elevators and escalators at KONE globally.
KONE’s objective is to deliver the best People
Flow® experience by developing and delivering
solutions that enable people to move smoothly,
safely, comfortably and without waiting in
buildings in an increasingly urbanizing
environment.
The KONE Design supports People Flow®
experience through design. With design,
KONE brings a new dimension to top elevator
technology - turning each elevator trip into
a memorable, user-friendly experience.
KONE’s award-winning design concepts unite
sophisticated interiors with practical durability,
easy access, and eco-efficient technological
solutions. Design for all is our priority. Area of work: Product Design, Design Thinking.
I am a London-based product designer with
a sustainable and inclusive design focus and
I am also accessible through Sprout Design
Ltd. As an ideal, if rather distant future, I would
imagine world, which is decentralised, but
highly connected, with all its participants being
completely contextually aware. As a step towards
this dream, a People Centred Design comes
handy, in product design, as in other areas.
Its main objectives are designing for the quality
of life, for real, human-scale needs. If people are
put in the centre of design brief, it is easier to
avoid harm done to people and environment by
mistakes from decisions based on other possible
objectives as, for example, growth of profit and
perpetual consumption.
Really, designers and decision makers should
have simple laws similar to Asimov’s laws of
robotics:
1. A design or decision may not harm humanity,
or, by inaction, allow humanity to come to harm.
2. A design or decision may not injure a human
being or, through inaction, allow a human being
to come to harm unless it conflicts with the First
Law.
3. A design or decision must be accessible for
influences by human beings, except where these
influences would conflict with the First and
Second Law.
WHAT DOES
MEAN TO YOU?
kONE Corporation
Anne Stenros, Design Director
http://www.kone.com/ Helena Nora/Sprout Design
Helena Nora Vitola,
Product Designer
http://www.helennora.net
http://www.sproutdesign.co.uk

WHAT DOES
MEAN TO YOU?
Symantec
kate Alvarez,
Director of Customer
Experience, Cloud and SMB
http://www.symantecloud.com
Area of work: Defining and executing people-
centred product and service strategies.
A world of “fancy gadgets but emotional poverty”
(Paglia) concerns me. With a background in
writing and editing, I ventured into the digital
world to explore how you could tell stories
online; (little did I know then online publishing
would yield layers of metadata and aggregation,
RSS and the truncation of Twitter “sound bites”
and “Status” updates).
I joined a user-centred design agency and,
working in multidisciplinary teams, practiced
people-centred design methods where, from the
outset, questions and observations of prospective
users shape the offering strategy. Since moving
into the world of real business, both as a
consultant and as an employee, I have helped
businesses to deliver user-centred projects and to
adopt UCD in the product and service lifecycle.
It’s an on-going challenge and I continue to work
to embed people-centred methods to deliver
products and services that delight customers. In
today’s big system, big data society, it is vital to
explore how the convergence of art & design with
science, technology and people-centred research
can make the complex world we all live in easier
and simpler, more meaningful and human. As my
previous boss, Jaron Lanier, put it in his book,
“You are not a gadget”.

EVENT
CONTENT
Presentations: http://bit.ly/RsGbOk
Photos: http://www.flickr.com/photos/citinphoto/sets/72157631573650643/
Videos:
Introduction - https://vimeo.com/50349852
Designing the City - https://vimeo.com/50355181
Designing the Service - https://vimeo.com/50349849
Designing the Customer - https://vimeo.com/50353823
Q&A Session - https://vimeo.com/50354291
Delegate Vox Pops - https://vimeo.com/50348861
Event Guide:
http://peoplecentredfuture.files.wordpress.com/2012/09/conference_sampla5_v1_3mmbld_v7.pdf
The Creative Industries KTN is funded by the
Technology Strategy Board, the government’s
innovation agency. Its work supports the aims
and objectives of the Technology Strategy
Board’s creative industries strategy report.
The Creative Industries KTN was established
by a consortium led by the University of the
Arts London. The other partners are Imperial
College, London, RIBA and TIGA.

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