Anne Wilson's portfolio of digital marketing experience.

1. Portfolio
Anne Wilson
anne@marketing-tricks.co.uk

2. Introducing Anne...
Proud owner of Marketing-Tricks, a website dedicated to helping fellow marcomms
specialists gain invaluable advice and knowledge about digital marketing.
Marketing-tricks provides an outlet for Anne to share over a decade’s worth of
experience about the ever changing world of online marketing.
Specialising in digital communications, Anne’s areas of knowledge include; SEO and
link building, online PR, content writing, blogging, social media set-up and
management, building brand awareness and lead generation through the creation of
successful email and web based campaigns.
After spending many years working across the retail, leisure, ecommerce, property
and construction sectors, Anne is now passionately providing a freelance marketing
service.

3. My skill set
Copywriting
 Client / guest blogging
 Writing press releases / articles
 Writing SEO friendly website copy
 Researching and writing case studies / sourcing testimonials
 Writing digital content with appropriate internal/external links
 Direct mail letters and literature
 Researching and copywriting for company brochures and sales collateral
 Creating online questionnaires (Survey Monkey).
Search Engine Optimisation
 Natural Link building (business listings etc.)
 URL submissions
 Google Places
 Blog / forum commenting
 Reviewing and writing meta tags (title/description/keywords).

4. My skill set continued...
Social media
 Set-up and maintenance of Facebook company pages
 Set-up of Twitter and building followers
 Set-up and maintenance of Google+ and YouTube for business use
 Set-up and maintenance of LinkedIn company page
 Set-up and maintenance of a digital newspaper for clients.
PPC advertising
 Set-up and monitor success of LinkedIn Ads
 Set-up and maintenance of Google Adwords campaigns, tailored accordingly.
Strategy
 Devising a suitable social media strategy (i.e. number of tweets, conversations,
retweets p/w, number of FB/LinkedIn/Google+ updates p/w etc).
 Marketing content strategy – identifying opportunities for content placement.
 Blog/forum strategy – identifying suitable blogs and registering with forums.
 Devising and implementing a digital marketing strategy to meet budgetary needs.
 Devising questionnaires using Survey Monkey for market research purposes.

5. Work portfolio
After project managing the design
and layout for this website, Anne
produced all the content; inclusive
of internal link optimisation, meta
tags, and PR's for the news section.
Additionally Anne worked on
natural SEO, PPC campaigns and
social media management to
increase web traffic.
Barbour-abi.com

6. Work portfolio cont...
From concept to completion, Anne worked
on the content and production of email
campaigns and sales collateral.
Email campaign
& Construction
Review Report
Barbour-abi.com

7. A guest blog written on
behalf of a client for a trade
magazine, read the full
article:
Builders Merchant News
Work portfolio cont...

8. Work portfolio cont...
Content spinning in the
form of a PR and Article
for a legal client.
Injurylawyersdirect.co.uk

9. Work portfolio cont...
Updating social media
accounts for various
clients on a weekly basis.

10. Work portfolio cont...
Devising a social media strategy,
then implementing it weekly to
showcase my client as an industry
leader in the live events and
exhibitions arena.
“We work closely with Anne for our
New Media campaigns – she is
knowledgeable, engaging and
professional but above all she has
a real insight into eMedia such as
Twitter and Facebook and how
they integrate into our marketing
strategy. I would highly recommend
her services to anyone wanting to
extend their marketing into
today’s media world” Paul Ashford,
Apex Live Events & Exhibitions

11. Anne Wilson - 07827814877
anne@marketing-tricks.co.uk
Get in touch
All projects professionally undertaken