The document outlines an outbound HR strategy and culture change initiative with the goals of attracting fresh talent and experienced hires while transforming the company culture. Key tactics included campus recruitment, technical symposiums, academic workshops, social media, and print ads to target students and professionals. Culture change efforts involved leadership training, newsletters, rewards, transparent communication, and town halls to promote new ideas, collaboration, and work-life balance. The goal was to make the company an employer of choice and reverse brain drain while establishing its culture as innovative. Potential challenges mentioned were lack of oversight, redundant programs, and budget constraints.

1. OUT BOUND HR STRATEGY
&
CULTURE CHANGE INITIATIVE

2. OUT
BOUND
HR
STRATEGY
Fresh
Talent
Experienced
Lateral
Hires
KEY TARGET GROUPS
CULTURE
CHANGE
Employees

3. Fresh Talent Experienced Lateral
Hires
TARGET TOOLS
OUTBOUND HR STRATEGY
Campus
Connect
Technical
Symposiums
Social Media
Academic
Workshops
Print Ads

4. Campus Connect
Creating student awareness ->
molding fresh talent -> sponsor
events -> involve top
Institutions & students
Technical Symposium
Associate with Technical
Bigwigs -> Lure Stakeholders
in Coimbatore -> bring in
Clients, Research Scholars
Academic Workshop
Engage In-house Product
Engineers -> associate with
Educational Institutions->
invest in Faculty Development
Social Media
Tap into Linked In resources
-> Create presence on Twitter
and Facebook
Print Ads
Newspaper articles ‘n’ Ads->
Reviews in Technical
Magazines and Forums
PROCESS

5. Industry
Buzz
Company
Branding
Employer
of Choice
Reverse
Brain
drain
Sillicon
Valley @
CBE
RESULTS

6. CULTURE CHANGE
Leadership
Training
Newsletters
Rewards
&
Recognition
Walk
‘D’
Talk
Idea
Awards
Family
@
Work
Town Hall
TARGET TOOLS

7. Transpare
nt
Communi
cation
New
Ideas
Max
Output
Culture
Branding
RESULTS

8. Lack
Of
Observation
Redundant
Initiatives
Budget
CHALLENGES