OnlineMarketingAndCommunicationSkillsForTranslatorsAnneBesnier

Online Marketing and Communication Skills

Why did I choose this subject? ,[object Object],[object Object],[object Object]

Defining the subject ,[object Object],[object Object],[object Object]

5 marketing tools examined ,[object Object],[object Object],[object Object],[object Object],[object Object]

How did I proceed? ,[object Object],[object Object],[object Object]

Plan ,[object Object],[object Object],[object Object],[object Object]

Literature review ,[object Object],[object Object],[object Object]

Minimal components of a marketing plan: ,[object Object],[object Object]

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Online brand ,[object Object],[object Object],[object Object]

Implementing the marketing plan via the Internet and social media ,[object Object],[object Object],[object Object],[object Object]

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Implications for the professional brand ,[object Object],[object Object],[object Object]

Reviewing the marketing plan ,[object Object],[object Object],[object Object]

Channels for promoting successfully a translation business ,[object Object],[object Object],[object Object],[object Object]

ProZ.com and TranslatorsCafé.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Professional website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LinkedIn ,[object Object],[object Object],[object Object],[object Object]

Conclusion of Literature Review ,[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object]

Findings No. of professional translators who took part in the research

No. of years spent as a freelance translator

Detailed profile of the interviewees

Main results across all channels

ProZ - criticism ,[object Object],[object Object],[object Object]

Making the most of ProZ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Making the most of LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]

Are you satisfied with your website?

Making the most of a professional website ,[object Object],[object Object],[object Object],[object Object]

What about having a blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing plan and online brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

Some references ,[object Object],[object Object],[object Object],[object Object],[object Object]

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