The document summarizes the results of a questionnaire given to audiences after viewing a 2-minute movie opening. It received overwhelmingly positive feedback: - 100% thought the genre was horror, which was the intended genre. - 100% thought the opening was realistic and the sound effects/music were appropriate. - The majority thought the camerawork and setting matched the genre. - Most respondents wanted to see more of the movie and would see it straight away in theaters. - Television ads and social media were seen as the best ways to advertise the film.

1. EVALUATION QUESTIONNAIRE
These are the results
from the questionnaire
that we handed out to
the audience just after
viewing our 2 minute
opening

2. Viewings
We held our main viewing at school for a group
of randomly selected members of the sixth form.
We put on our 2 minute opening on for them
and then immediately asked them to fill in a
questionnaire straight after it had finished. This
meant that the movie opening was still fresh in
their minds and so their answers would be as
realistic as possible. All of this audience was
aged between 16 and 18, an age group that we
would want to aim our product at.

3. After we collected
results in this way, we
held further viewings
for audiences of
different ages, some
being our
parents, other’s just
people who were
willing to help us. We
didn’t ask anyone
under the age of 15 to
watch the movie
opening as we believe
it would be classed as
a Pegi rating 15. By
including as many age
ranges as we
could, we tried to see
what a wide audience
thought of the film
opening.

4. 1) What genre do you think this film is?
Romantic Comedy Fantasy Horror
Results for this were very certain, 100% of the 30 people who filled in
our questionnaire thought that this was horror film. This is of course a
success as this was the desired aim.
2) Do you feel this is a realistic movie
opening?
Yes No
On this question too, the results we received where 100 % yes
showing an overall positive result.

5. 3) In our movie opening, which factor built
up the most tension?
Sound Lighting Camerawork Editing Characters Setting
sound
camera work
lighting
character
For this question, it was
clear that the biggest factor
was sound. This in
conjunction with our genre
research questionnaire was
very satisfactory as through
this we found that sound
was the most popular
choice and therefore tried
to make this a priority.

6. 4) Do you feel that the chosen sound effects and music
are appropriate?
Yes No
As we tried to focus on sound a lot through the production of our 2 minute
opening, we tried to see if our efforts had been successful. For this question we also
received another 100% yes answer from the 30 people who filled in the
questionnaire.
5) Do you think the camerawork looks professional?
Yes No
For this question we received one negative answer however the majority all answered
“yes” which we felt was an overall good result.
6) In your opinion, does the setting match the genre?
Yes No
For this question we received 26 “yes” answers and 4 “no” answers. This showed that
some people didn’t agree with our choice however the majority thought that it
matched well.

7. 0-15 16-30 31-45 46-60 61-75 76+
7) Which age group would you think this film
would be aimed at?
0
5
10
15
20
25
30
16-30 31-45 46-60
The majority of answers all
tended to associate this opening
with a younger market. We
believe this is due to the young
main character. There were also 4
answers in the 31-45 category
and 1 for the 46-60.

8. 8) Where would you choose
to view this film?
wait until DVD release to a high street store
Straight away in the cinema online purchase
9) Where would you expect to see
this film advertised?
Online television advert
magazine/newspaper advert social network
Online
television advert
magazine/newsp
aper advert
social network
Straight away in
the cinema
wait until DVD
release to a high
street store
online purchase
This result showed that the majority would go out and pay money to see
this film straight away which is obviously very positive feedback. It also
suggests that this would be a box office hit if it were to be really released.
This result was fairly neutral but the majority were
with television advert. Social networking however
scored very high showing a bigger opportunity to
advertise through new media is immerging.

9. YES NO
10) Would you want to see more of this
movie?
100% of viewers said they would want to see
more of this film. With this result, it is clear that
we have produced a movie opening that draws
the audience in and attracts them to stay with the
storyline.