Bertold Kolics delves into techniques and practices used to create multiple funnels for finding qualified candidates and to reduce the time for bringing in the best talent to your team. Presentation at Test Leadership Congress 2018.
http://testleadershipcongress-ny.com/
TLC2018 Bertold Kolics: Funnels of Hiring Test Engineers
1. A P R E S E N T A T I O N B Y E S O
Funnels of Hiring Test Engineers
A P R E S E N T A T I O N B Y E S O
2. T H E E S O M I S S I O N
Make a Difference
Improve Community Health and Safety
Through the Power of Data
3. Proprietary and Confidential
Do Not Copy or Distribute
Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Challenges
• Software testing in education
• Few colleges in US prepare students for career in quality assurance
• Flawed perception
• Subservient to development
• Stepping stone (transitional role)
• Compensation
4. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Hiring Principles
• Hire slow …
• Strike a good balance between soft and technical skills
• Teamwork
• Don’t hire a bad apple
• https://www.thisamericanlife.org/370/ruining-it-for-the-rest-of-us
• Communication skills
• More important than in development
• Verbal/non-verbal
• Articulate, clear, concise
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Hiring Principles – cont’d
• Attitude
• Naturally curios
• Continuous learner – a knowledge worker
• Self-starter, go-getter
• Motivated to become product expert
• System-level view vs. low-level details
• Strives to understand end-user needs
• Open minded
• Team player
• Salesman
• Advocacy
• Research of worst possible scenarios
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Hiring Principles – cont’d
• Diversity
• Different points of view, different ways to break product
• Build a diverse team
• Race
• Age
• Gender
• Culture
7. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Hiring Funnel
Prospect
Candidate
Hired
Minimize width – quality candidates
Minimize
time & effort
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Recruitment Agencies
• Timeline: short
• Cost: 15-20% annual salary
• Limit the number – ideally, work with one
• Make them work for you
• Pre-screening
• Treat them well
• Respond timely, treat them with respect
• Remember: in hot markets, they have lot of options
• Caveat
• Top engineers may not work with recruiters
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Job Boards
• Timeline: short
• Cost is less than recruiters
• You get what you pay for
• Examples:
• Indeed
• Glassdoor
• College recruiting sites
• Not much success
• Too many unqualified candidates
• No pre-filtering – lot of work
10. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Non-traditional Sources
• Timeline: short/medium
• Cost: varies
• Tailor the message to the audience to maximize responses
11. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Non-traditional Sources - Craigslist
• Cheap
• Gigs, full-time
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Non-traditional Sources – Hacker News
• Free
• Ask HN: who is hiring?
thread on 1st of each
month
13. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Non-traditional Sources – Stack Overflow
• Cost is higher
• Large audience
• Many QA jobs
14. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Bootcamps
• Timeline: medium
• Specialized on Quality Assurance
• Focused, short-term training
• Not a 4-year college degree
15. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Bootcamps – Veterans4Quality
• 12-week program
• For veterans
• Strict attendance requirement
• Final exam
• Curriculum revised regularly,
taught by experts
16. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Professional Networking Events
• Timeline: medium
• Attend on a regular basis
• Many look for jobs
• Opportunity to speak unfiltered
• Even better if you need name recognition …
• Host a meetup or sponsor talks
• Opportunity to attract engineer
• To your technology
• To your culture
• To your space
17. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Professional Networking Events – Cont’d
• Sponsored talk at Austin Java Users Group
• Sponsorship cost: $1,000
• Chief Architect presentation (4 hours prep/presentation): $1,000
• Hired senior QA engineer in 2 weeks
• Placement fee through recruiter would have been: $20k
• Plus – received advertisement on group’s site
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Professional Networking Event at ESO
• Austin Automation
Professionals meetup hosted
at ESO
• Several inquiries about job
openings
• Good location
• Active participation from ESO
team
• Relevant
19. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Internships
• Timeline: long
• Huge fan and advocate
• Options to weigh
• Full-time vs. part-time
• Remote vs. local
• Paid vs. unpaid
• Assistance
• Colleges to target
20. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Internships - benefits
• For your team
• Mentorship opportunity
• Work on small projects that you never get to
• “Try before you buy”
• For the intern
• Get to work on a real project – not just classroom exercise
• Advice from senior engineers
21. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Internships – cont’d
• Establish a program
• Considerations:
• Sourcing
• Summer versus during school year
• Remote versus local students
• Recruit with the help of
• Career fairs
• College social media (Facebook, Twitter)
• Your site, social media
• College boards
22. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Internships - tips
• Ideal students for internships
• In junior year for Summer
• In senior year for part-time
• Full exposure
• Integrate them into your team
• Immerse them in your processes, culture
• Arrange meetings with executives and employees outside your group
• Provide lot of feedback
• Survey
• Get feedback at the end
• Use it for future recruitment efforts
23. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Apprenticeships
• Timeline: long-term
• Not as popular in the US as in Europe
• Not just for blue-collar jobs anymore
• Helps offset college costs
• Federal/local funding may be available
24. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Externship – job shadowing
• Timeline: long-term
• Targeted for freshman students
• Limited duration (1-2 days)
• Little / no preparation
• Typically no cost
• Helps build name recognition
• If hired
• Can round out more senior interns
25. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Externship at ESO
• Computer Science freshman from Rice University in January
• Spent 1 day at ESO
• Got overview of the inner workings of a software company
• Shadowed 3 different roles during the day
• Team lunch
• Benefits
• For ESO:
• Team fit was evaluated during the day by 3 different employees
• Identified as good future intern candidate
• For her:
• Learning
• Feeling comfortable and wanting to apply for internship at ESO
26. Proprietary and Confidential
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Test Leadership Congress
June 4th – 6th 2018, New York City, NY
Closing Thoughts
• Diversify your hiring strategy
• Consider
• Avenues to pursue
• Timelines
• Cost