The document discusses the challenges companies face in recruiting and retaining talent in the 21st century. It outlines four "talent gaps" - the skills gap, leadership gap, and satisfaction gap. It argues that traditional responses like increased pay and benefits are a form of "bribery" and don't address the root causes. The root cause is that workers and consumers are seeking meaning, purpose and fulfillment beyond material goods. The challenge for companies is to close the "soul gap" by making their organizations places where people's spiritual needs are met.