4. World Views
Career Services and
Entrepreneurship
• Focused on individual students
• Help them to discover their
story
• Available for all without
prejudice
• Cultivate and nurture long-
term relationships
Advancement & Alumni
Relations
• Specific annual & campaign
goals
• Defined list of prospects, but
always looking
• Help them to reconnect with
their story
• Cultivate and nurture long-
term relationships
5. Points of Collaboration
• Engagement and Relationship
Management
• Employer Development
• Specific Fundraising Projects and
Priorities
• Data and Outcomes
6. Colgate Professional Networks
• Common Good
• Consulting
• Digital Business and
Technology
• Entrepreneurship and
Innovation
• Finance and Banking
• Health and Wellness
• Legal and Law
• Marketing, Media,
and Communications
• Real Estate
• STEM
7. Student Immersion Trip in
Hollywood
On-Campus Skype Session with
the Finance & Banking Network
13. What does this person
Think and Feel?
What really counts?
Major preoccupations?
Worries and aspirations?
What does this person
Hear?
What Colleagues say
What Influencers say
What does this person
Say and Do?
Attitude in public?
To influencers?
To colleagues?
What does this person
See?
Environment/Campus?
Publications?
Media?
Pain
Fears, Frustrations, Obstacles
Gain
Wants/Needs, Measures of Success, Obstacles
Empathy and Opportunity
14. To Do List
Prepare
• Programs and Initiatives
• Major career events
• Specific employer targets
• Cost list with priorities
• Package stories,
outcomes, examples, and
goals
Present
• Meet with Alumni
Relations and
Advancement leads
regularly
• Seat at the Major Gift
Officer’s table
• Travel plans and offers
• Updates and reports
15. Denise Bissonette
“Humans are the only animals
who do not know what they are
supposed to do. Fish and birds
know their career path.”
16. A Road Map to
Stronger
RelationshipsMichael Sciola
Associate Vice President
Institutional Advancement and
Career Initiatives
Notas do Editor
Intros – Mike and Tim
Tim – At Colgate, we’ve actually joined Alumni Relations, Career Services, and Advancement together because we believe in the importance of connecting students with alumni as soon as possible and as often as possible. Here are a few examples of how this has worked:
Immersion trips sponsored by alumni groups
Exclusive access to “behind the scenes” experiences – here’s a group visiting the site of the Freedom Tower in NYC while it was under construction.
We also engage alumni to work with our student entrepreneurs – here’s a shot of a group of alumni who came together in NYC last spring to help a student in our TIA program solve a mobile app problem.
Mike – Homecoming is a big deal on this campus – and we take advantage of having a lot of students and alumni all together in one spot by hosting networking programs
