How to identify intent - Brighton SEO April 2018

•

12 gostaram•7,884 visualizações

This document discusses how to identify search intent by analyzing search queries. It recommends starting with the query semantics, verbs, nouns and prefixes/suffixes to understand meaning. Syntax should also be checked. Intent can be implied by organic results, ads, search features and mode/location of search. Identifying intent involves understanding the user's situation and monitoring snippets, modifiers and analytics to track changes over time. Dissecting queries and understanding context are important for determining informational, commercial, transactional or local intent.

Apresentações e oratória

Anna Corbett
BASE CREATIVE
How to identify search intent
@annaappenzeller
http://www.slideshare.net/AnnaCorbett4

@annaappenzeller
How to identify search intent

@annaappenzeller
Short queries leave a lot to
interpretation

@annaappenzeller
We have the edge over
search engines

@annaappenzeller
Can cats stand
Standing cat
vs

Credit: https://www.youtube.com/watch?v=MVV_HXtEbLo

@annaappenzeller
Identify the meaning of nouns

@annaappenzeller
Do kittens dream of electric mice

@annaappenzeller
Look for meaningful
prefixes and suffixes

Credit: https://wall.alphacoders.com/big.php?i=699794

Credit: https://www.pinterest.co.uk/pin/40039884158737987/

@annaappenzeller
Search syntax is becoming more
meaningful

@annaappenzeller
We need to understand
user journeys in search

@annaappenzeller
Intent types
Informational, Commercial,
Transactional, Local

@annaappenzeller
Intent is not a label
It is meaning

@annaappenzeller
Why do cats fart in your face

@annaappenzeller
Best cat food for gassy cats

@annaappenzeller
Informational
Why, what, how, who, can you,
list of

@annaappenzeller
Commercial
Best, compare, reviews, shop,
online

@annaappenzeller
Transactional
Buy, vouchers, cheap, cost of

@annaappenzeller
Local
Near me, local, actual places

@annaappenzeller
Your data = unique intent modifiers

@annaappenzeller
Intent modifiers work at scale

@annaappenzeller
Don’t miss the subtleties of queries

@annaappenzeller
Use Google*
*other search engines are available

@annaappenzeller
Implied intent by organic results

@annaappenzeller
Intent #1
Intent #2
Intent #3

@annaappenzeller
What stories
are SERPs telling you?

@annaappenzeller
Understand
the competitive landscape

Credit: https://www.pinterest.com/pin/448530444111699025/

@annaappenzeller
Ads mean there’s money to be made

@annaappenzeller
Run your own intent test campaign

@annaappenzeller
Implied intent by search features

@annaappenzeller
“Video is a pivotal tool for
decision-making when it
comes to commercial intent.”
— STAT

@annaappenzeller
Monitor those snippets
to track changes in intent

@annaappenzeller
Identify the one hit wonders

@annaappenzeller
Understand the situation of the
searcher

@annaappenzeller
Intent by mode of search

Credit: https://www.turn-on.de/tech/topliste/google-home-diese-8-lustigen-tiervideos-musst-du-gesehen-haben-313457

@annaappenzeller
Voice and mobile imply immediacy

Credit: https://blazepress.com/2015/10/27-cats-that-dont-understand-what-personal-space-is/

@annaappenzeller
Desktop implies research & planning

@annaappenzeller
Location implies intent

Credit: https://www.dogsfirst.ie/raw-faq/what-do-cats-eat/

@annaappenzeller
Location can change
the meaning of a query

@annaappenzeller
“Chips” “Chips”
Credit: http://lifepalette.com/funny-friday-pug-french-fries/, @rsislandcrafts / Instagram

@annaappenzeller
How to identify mode and location
of search

@annaappenzeller
Identify mode and location
- Semantics of the query
- Intent modifiers
- Analytics, Search Console & Trends
- Keyword research tools

@annaappenzeller
Google implies intent in SERP

Mais conteúdo relacionado

Mais de AnnaCorbett4

LearnInbound_AnnaCorbett_GTM Events for GA4.pdf

AnnaCorbett4

BrightonSEO_April2022_MeasureFest_AnnaCorbett (2).pdf

AnnaCorbett4

BrightonSEO Sept 2021 From measurement plans to monthly reports: how to build...

AnnaCorbett4

BrightonSEO Sept 2021 From measurement plans to monthly reports: how to build...

AnnaCorbett4

BrightonSEO July2021 Psychology in Search

AnnaCorbett4

An introduction to search intent

AnnaCorbett4

Mais de AnnaCorbett4 (6)

LearnInbound_AnnaCorbett_GTM Events for GA4.pdf

BrightonSEO_April2022_MeasureFest_AnnaCorbett (2).pdf

BrightonSEO Sept 2021 From measurement plans to monthly reports: how to build...

BrightonSEO July2021 Psychology in Search

An introduction to search intent

Último

Bring back lost lover in USA, Canada ,Uk ,Australia ,London Lost Love Spell C...

amilabibi1

Causes of poverty in France presentation.pptx

CamilleBoulbin1

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

Sector 62, Noida Call girls :8448380779 Noida Escorts | 100% verified

Delhi Call girls

I had the honour of presenting my reflections on the autobiography of Professor Isaac Folorunso Adewole, titled "Uncommon Grace." As someone deeply invested in documentation and history, I found Professor Adewole's decision to narrate his journey from humble beginnings to occupying one of the highest offices in the land both inspiring and invaluable. In this eloquently written memoir, Professor Adewole provides a comprehensive account of his life, from his ancestral roots to his time as Minister of Health in Nigeria. The unique aspect of this autobiography is that he portrayed himself authentically without taking the help of third-party narratives, which is often seen in accounts of high-ranking officials. His upbringing was greatly influenced by his father's commitment to education. He became a prominent figure in advocating for the rights of the underprivileged through trade unionism. His story is one of unwavering determination, resilience, and faith. His experiences, including both successes and struggles, provide priceless lessons on leadership, perseverance, and the alignment of personal values with public service. While reading "Uncommon Grace," I was struck by the deep leadership lessons that are embedded within its chapters. Professor Adewole stresses the importance of inclusivity, servant leadership, and planning, which are all highly relevant in today's complex world. His commitment to accountability, as well as his primary responsibility as a researcher, serves as a guiding light for aspiring leaders across various disciplines. During his tenure as the Vice Chancellor of the University of Ibadan, he led with visionary leadership and transformative impact. His accomplishments have been meticulously documented in the book, which can serve as a blueprint for rejuvenating institutions and promoting academic excellence. In the latter part of his autobiography, Professor Adewole shares his experiences as a Minister, detailing the challenges he faced while serving the public with integrity and courage. His reflections on the complexities of public service, coupled with his commitment to the well-being of the nation, offer practical insights for policymakers and citizens alike. I have carefully read "Uncommon Grace" and it is more than just a memoir. It is a timeless book that is hard to put down once you start reading. While intellectuals may continue to debate whether uncommon grace was made possible by uncommon preparation or the other way around, I applaud Professor Adewole for sharing his ideas, knowledge, and experience with the public. I highly recommend this book to everyone.

Uncommon Grace The Autobiography of Isaac Folorunso

Kayode Fayemi

Chiulli_Aurora_Oman_Raffaele_Beowulf.pptx

raffaeleoman

• For a full set of 390+ questions. Go to https://skillcertpro.com/product/aws-data-engineer-associate-dea-c01-exam-questions/ • SkillCertPro offers detailed explanations to each question which helps to understand the concepts better. • It is recommended to score above 85% in SkillCertPro exams before attempting a real exam. • SkillCertPro updates exam questions every 2 weeks. • You will get life time access and life time free updates • SkillCertPro assures 100% pass guarantee in first attempt.

AWS Data Engineer Associate (DEA-C01) Exam Dumps 2024.pdf

SkillCertProExams

Dreaming Music Video Treatment _ Project & Portfolio III

NhPhngng3

The workplace ecosystem of the future 24.4.2024 Fabritius_share ii.pdf

Senaatti-kiinteistöt

Thirunelveli call girls Tamil escorts 7877702510

Vipesco

Dreaming Marissa Sánchez Music Video Treatment

nswingard

ICT role in 21st century education and it's challenges.pdf

Islamia university of Rahim Yar khan campus

Report Writing Webinar Training

KylaCullinane

My Presentation "In Your Hands" by Halle Bailey

hlharris

Digital collaboration with Microsoft 365 as extension of Drupal

Fabian de Rijk

Aesthetic Colaba Mumbai Cst Call girls 📞 7738631006 Grant road Call Girls ❤️-...

Pooja Nehwal

Busty Desi⚡Call Girls in Sector 51 Noida Escorts >༒8448380779 Escort Service-...

Delhi Call girls

Yesterday in Lagos, I had the honour of delivering a lecture titled “If this Giant Must Walk; Manifesto for a New Nigeria“ at the Inaugural Memorial Lecture of Prince Emeka Obasi, founder and publisher of Business Hallmark and the inspirational figure behind the Public Policy Research and Analysis Centre - promoters of the revered Zik Leadership and Governance Awards. My lecture focused on the challenges of nation-building in Nigeria and how we can approach them in a way that promotes progress and unity. I discussed the many sources of concern about our country’s future prospects, including violent conflicts, revisionist contestations of the Amalgamation Act of 1914, discontent with the Nigerian economy, and dysfunctions in the federal system. Central to my lecture was the call to address these challenges by crafting a new manifesto for Nigeria. This manifesto, I proposed, should champion integrity, compassion, character, competence, and commitment to national unity and progress within a framework of democratic governance and cultural diversity. I firmly believe that by doing so, we can guide Nigeria to stride forward with pride and purpose. I want to thank the Board and Management of the Public Policy Forum for their kind invitation to speak at this important event and for their commitment to promoting public policy research and analysis in Nigeria. My gratitude also to the late Prince Emeka Obasi, a true inspiration and a builder of bridges across divides, for his contributions to the country. My thoughts are with his family and loved ones.

If this Giant Must Walk: A Manifesto for a New Nigeria

Kayode Fayemi

lONG QUESTION ANSWER PAKISTAN STUDIES10.

lodhisaajjda