The world, as we know, has shifted immensely in 2020. Now, more than ever is the time to challenge our biases, both in our personal experiences and in our products. Designers can influence culture in long-lasting and significant ways. We can empower communities with even small changes. In this workshop, take one step into inclusive design and learn about designing experiences for transgender, genderfluid and non-binary people. Leave this session understanding the long-term business advantages of inclusive design in your teams and organizations and be empowered to make change happen.
3. If you’re in a newer organization or serving younger audiences, inclusive design can be one of the
most advantageous moves you can make. It can lead to better audience segmentation and far
more accurate data on your users and their needs. Serving genderqueer people is advantageous
as…
-1.3 million adults are projected to be transgender
-62% of Americans say they have become more supportive toward transgender rights
-80% of “Gen Z”, believe that gender does not define a person as much as it used to
WHY BE GENDER INCLUSIVE?
#DENStartupWeek
4. In any experience in which we request
information from people, we should be asking
ourselves, “what information is most necessary
for us to gather?” and “how are we using this
information to help our users”
DON’T ASK FOR GENDER
UNLESS YOU NEED TO
#DENStartupWeek
Ellevest’s onboarding experience is more gender
inclusive
5. Offering information to users in this way
cultivates a trusting relationship from the
moment they begin using our product.
IF GATHERING GENDER
INFORMATION IS NECESSARY,
EXPLAIN WHY
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Pandora explains why they ask for gender from their
users
6. Provide more gender options for users, or even
better, allow them to customize their gender.
PROVIDE DIVERSE GENDER
OPTIONS
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Facebook allows for a custom gender input
7. If you are asking for someone’s gender also give
them an opportunity to provide pronouns.
LET PEOPLE PICK THEIR
PRONOUNS
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Facebook allows for pronoun selection as well
8. Our users may come to share this information
at any given time, just as they would with
sexual orientation, depending on what they are
comfortable with.
LET PEOPLE CHANGE THEIR
GENDER/PRONOUNS ANY
TIME
#DENStartupWeek
Photo by Sharon McCutcheon on Unsplash
9. The needs of people with different genders
varies and we can't expect that content
designed only with cisgender people in mind
will speak to everyone.
CULTIVATE CONTENT THAT
ISN’T BINARY
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Photo by Delia Giandeini on Unsplash
11. @annaecook on Medium, LinkedIn, and Twitter
THANK YOU, LET’S CONNECT!
#DENStartupWeek
My article on this subject: bit.ly/beyondbinary2020
12. DIVERSITY, EQUITY, INCLUSION & ACCESSIBILITY
At Denver Startup Week we strive to make all of our sessions a space where attendees can connect,
learn, and grow — regardless of gender identity, gender expression, race, ability, sexual orientation,
and the combination of those identities.
As you leave today and throughout the week, introduce yourself to someone who doesn’t look like
you or who may identify differently than you.
#DENStartupWeek
