1. Interactive learning experience
about Transmedia storytelling
by Lorene Lescanne, Matyas Kalman, Anna Bartoskova & Marie Moisset
TransformatLab 2014 continues...
Do Not Just Watch!
Try. Explore. Interact.

2. Context

3. Platforms
MOOC/YT
Channel
Web Interview
Series
Tatchi Tablet App

4. Web Interview Series
Anyone Can Watch & Learn About Transmedia Creators

5. Main Features
Intimate Author Portraits
Published on Relevant Portals
Targeting Wider Audience

7. MOOC/YT Channel
Take an Interactive Online Course & Develop Your Skills

8. Main Features
Step-by-step Interactive Learning
7 Modules + Creative Tasks
Experienced Peer Presenters
Students Community
Lessons Available On YT Later On

11. Tatchi Tablet App
Education Resource & Immersive Experience About Transmedia World

12. Main features
Interview & Project Database
Updated News
Interactive Vocabulary
Downloadable Resources
Share Your Own Project & Portfolio

16. Building Transmedia Academy Ecosystem
Platforms, Community, Partners & Beyond!

17. Levels of Engagement

18. Levels of Engagement
Professionals
Students
CPD
Students
Wider Audience Wider Audience
Specific FieldsGeneral Fields

19. Building Community
ORGANIC PARTNERSHIPS
SOCIAL PAID

20. We Cannot Do This Alone
Web Series Public
IndustryTransmedia

21. Ecosystem Trajectory
Online
Learning
Experience
Networking
Community
Business
Hub

22. Business Plan
How, How Much & When

23. Funding Strategy
Project
Advantages
F
Commercial
C
Public & Grants

24. Education Expenditure - IBIS Report
K12 Post Secondary Corporate & Gov Other

25. 2016/2017 Plan
2014 - 2015
R&D
● Partnerships &
Funding
● Accreditation
● Prototyping & User
Testing

26. Budget Estimate & 2014/15 Plan
Video Content
€60 000
MOOC & E-book Dev, Validation & Mgm
€30 000
ESTIMATE: €180 000
Tatchi App Dev & Fees
€25 000
Legal & Archive
€15 000
Travel, Team Misc, Partnership Mgm
€30 000
Complementary Paid Promotion
€20 000

27. 2016/2017 Plan
2016
PRODUCTION &
1st RELEASE
● Social Network
Engagement
● Webseries
● MOOC → YT Channel
● App
2017
BUILDING THE
ECOSYSTEM FURTHER
● Promotion @ Festivals
● Further MOOCs
● Networking
Community
● Workshops

28. transform@lab
● 12 Projects
● 36 Previous Participants
● 3 Universities From EU
● Extensive Mentor, Expert And Studio Network

29. Thank You !
A Transform@Lab project by
Anna Barto
Lorene Lescanle
Matyas Kalman
Marie-Laure Moisset
transmedia.academy@gmail.com
#tmacademy

30. Skills Development

31. Ecosystem Trajectory
ONLINE OFFLINE