1. Education is Key
Social Project
ITM345 Entrepreneurship for Tourism Business
Anna Barakhtenko 1551007097
Winnie Sandstroem 1551006172

2. 2
Executive Summary
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The report is designed to propose a Social Project on providing education for people in
poor communities in Thailand. Throughout the research, we will analyse the problem
and seek for an opportunity to implement the idea of the social project, applying
different strategies, studying Critical Success Factors and SWOT, describing core
operations and making an action plan on how we can reduce poverty in Thailand by
offering quality education so each of these individual can break free from the circle of
poverty in their community. Various programs will be offered based on each individual's
personal interests and liking. Products and crafts made during the period of the
programs will then be sold in different events and markets in order to keep the school
up and running.

3. 3
Opportunity
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The main problem is the amount of unemployed
and at many times uneducated people living in rural
areas around the country. There are some people
who are living together in a small house with little to
no space surrounding them. People who are
longing for a different lifestyle. A life where they feel
important, useful, happy and where they can earn
money in the future to break the cycle of poverty in
their hometown.
Approach
- - - -
By providing fun and educational programs and, where those who feel like they want to
change their current lifestyle to come and study with us, our organization will increase
the number of educated people and boost the employment rate in the village. We will
offer programs which fit each and every man and woman from ages 18 - up. Based on
their interests and passion, we will place them in a program which suits them the most
to let them pursue their passion and improve their skills for the career.
Framework
- - - -
We have been observing different issues within the country and we have seen so many
solutions being implemented in other countries to help homeless, uneducated or
unemployed people. However, there is an opportunity to break the cycle of poverty
through education. We do not wish to open another private high school or university in
Thailand, but we are giving an opportunity for people to get a valuable skills in different
fields of interest to be able to earn money for their families from poor society.

4. 4
Analysis
- - - -
Strengths Weaknesses
● Contributing to the society
● Enthusiastic staff members
● Non-profit organization
● Up-to-date learning materials
● Guaranteed job position
● Low awareness by other people
● Difficult to find financial supporters
● New in the market,hard to gain trust
Opportunities Threats
● Existing/increasing
unemployment rate
● Develop areas with poverty in
North of TH
● Crisis
● Lack of support from the
Government

5. 5
Activities
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We will offer three basic sections for men and
women age 18 up to study in order to develop their
skills and earn a competitive advantage to become
employed in a related field of interest. All the
sections include three levels of study, which will be
concentrating on different tasks and projects during
the course. Each level is designed to fit the needs of
each and every student and give them a freedom to
inspire for creativity.
Resources
Our resources such as materials,
equipment and staff will mainly come
from our partners, volunteers and
products sold made by our students.
However, we will have experienced
lecturers which we will hire with the
help of money donated by people
from around the world through events
and our website, however we will try
to encourage volunteers to
participate and share their
experience with those in need.
Partners
We will team up with various partners
who truly cares for children and people
in need. A potential partner includes
CARE (​http://care.org​), an organization
that serve poor families and individuals
from around the globe. Another partner
could be Bangkok Vanguards
(​http://bangkokvanguards.com​) who
could potentially support us and our
project, by organising movements to
raise awareness among locals and to
raise funds for help us to grow.

6. 6
o​ ​o​ o ​Crafting​ o ​o​ ​o
Crafting and sewing classes will be taught where students will be able to design and
sew clothes and other types of fabrics as well as learning hand crafting by making
household items, souvenirs and toys. They will also be able to improve their creativity
by creating their own items.
o​ ​o​ o ​Decorative​ o ​o​ ​o
Classes on decorating, re-constructing and re-painting furniture and other products will
be offered. Students will be able to develop and improve their refinishing and decorative
skills.
o​ ​o​ o ​Culinary​ o ​o​ ​o
Cooking classes will develop culinary skills of students instructed by experienced
multinational group of chefs from all over the world. Students will have a chance to
create their own meal and sell it during trade event to the public.

7. 7
Action Plan
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Who
We are young Entrepreneurs, inspiring and motivating people to do a
social change within the country of residence.
When
We plan to implement our idea as soon as possible. When enough
funding has been raised we will immediately start the school.
How
We will seek for partners and experienced volunteers to help us to raise
funds through social activities or trades. A great example would be a
Bangkok Vanguards, who organized “Wipe the Tide” movement in
Thailand as a social response to flood and poverty.
What
Our fundings will be spend on rent, equipment and other purposes, such
as materials, electricity & water expenses. The estimated amount of
money needed to cover a yearly expenses will be described below.
1 st Month 1st Year
Rental per 100 sqm
Equipment (1st Month)
Materials per Group of 5
Electricity and Water
25 000
25 000
6 000
3 000
Rental per 100 sqm
Equipment (1st Month)
Materials per Group of 5
Electricity and Water
300 000
25 000
72 000
36 000
Total Expenses 59 000฿ Total Expenses 433 000฿

8. 8
“
Education is the key to breaking the
cycle of poverty
”
Location
Our school will be located in an office
building or in a private house with at
least 3 rooms for different sections,
such as Crafting, Decorative and
Culinary classes. We will get a small
commission from all products sold
during trade events to be able to pay
for electricity and other expenses.

9. 9