1. To design
professionally,
information
designers should
1
2
3
Be able to think
both innovatively
and systematically
4
5
6
8
Be able to consider
the possible benefits of the
communicated information
to the users
10
9
Be knowledgeable about
pictures and text creation,
static and animated, and information
other than visual, for facilitating task
related activities and the balance to
achieve optimal effects
11
Understand to make information and
information systems interactive so that
adjustments governed by changing
requirements can be made, to safeguard
the continuing use of the information
13
Be able to design information
in a formal interesting and attractive
way to conjure attention highly
adequate to the communicative
purpose of the message
12
Be able to communicate
effectively in both their
mother tongue and English
14
Have a detailed knowledge
of the cost factors relating
to the various design stages
and their implementation
Be familiar with human
communication capabilities
with regard to perceiving, cognitive
processing and responding to
information using all senses
Be familiar with
the technical requirements
of the communications media,
specifically visual ones
Know the relevant customs,
conventions, standards, regulations
and their underlying theories
7
Be knowledgeable about
the communicative
features of the components
of visual messages
and their interrelationships
Be as well informed as is
necessary about the subject
area they are working in
Render their services
in a format that corresponds
both with the value they represent
to the clients and the conventions
required by them
Understand the capabilities of support
sciences and be able to co-operate
with specialists to evaluate and
improve the design of messages
with due regard of different cultural
sensitivities of the users
15
Behave in a responsible
manner with regard to
the needs of the target users
and society as a whole
Icons colouring and infographic created by Anna Nicoli (www.annanicoli.portfoliobox.me). All rights reserved.
Icons source: Iconfinder.com (Feather by Cole Bemis). Numbers 6 and 10 have been modified.
Text source: International Institute for Information Design - IIID (www.iiid.net/Qualities.aspx). Numbers 8 and 10 have been slightly shortened for design pruposes.