“Ann’s special skill, networking on the national and global stage, has earned her a sterling client base and blue-chip pool of associates, encompassing the top decision-makers in business and media. Moreover, Ann brings her writing, publishing and financial expertise, having produced several bestselling books on personal finance under the Worth Publishing banner. Ann is currently completing her PHD at UMS, California, USA.”

1. Ann Heystek
Curriculum Vitae
2013
“Celebrating 21 years in Africa and Out of Africa.”
Lillian Bassman “Women” circa 1950
Friday 07 June 13

2. “THE AFRICAN NOSTRADAMUS OF MARKETING”
Robb Report USA
“A doyenne of local and international marketing, Ann has spent almost all
of her impressive 26-year career in the fields of public relations, research,
trends analysis, event management and go-to-market strategics - with
particular emphasis on the property, tourism, event management, leisure,
bespoke luxury goods,publishing and financial sectors.”
Work Experience
Friday 07 June 13

3. “no borders, no boundaries, seamless creativity & capability Leading Africa™ delivers
both on & off-the-shelf solutions whilst developing and building internationally acclaimed
brand equity.”
Friday 07 June 13

4. Nelson Mandela Square Project
Strategic Funding Initiative
The “Great Place”
Birthplace of Nelson Mandela
Friday 07 June 13

5. “It was a triumph of enormous proportions.”
Ivan Fallon, Group Managing Director, Independent Newspapers Worldwide
Friday 07 June 13

6. Strategic Integration by Ann Heystek for “The Icon Room”
at Leading Africa™ of the Zulu Royal Family with
Humanitarian AIDS Trust Endeavors on behalf
of the Zulu Nation.
Her Royal Highness Princess Nandi Zulu
Friday 07 June 13

7. Princess Nandi Zulu 3 million circulation cover feature:
“The first and only person to feature on the cover of this top international magazine.”
Friday 07 June 13

8. INVITATION TO JACK NICKLAUS
Concept Origination, Design & Appointment Strategy by
Ann Heystek for “The Icon Room” at Leading Africa™
resulting in presentation in person to Jack Nicklaus,
Florida, USA.
THE ROYAL COUNCIL
OF INGXOTHA
Friday 07 June 13

9. Thanda Royal Zulu
Establishment of the Royal Zulu National Parks Client Profile
Friday 07 June 13

10. Renée Fleming
South African Tour Fund Raiser
KwaZulu Natal Symphony Orchestra Campaign
Friday 07 June 13

11. Thanda Royal Zulu Featured In
“Best of the Best” Robb Report
“The art, concept and materials
presented by Leading Africa are of
the best available in the world.” Bill
Curtis, CEO Robb Report
Friday 07 June 13

12. “The Sacred Treasure of A Golden Age”
Olympia, Greece
Campaign Strategy & funding initiative concluded by
Ann Heystek for “The Icon Room” At Leading Africa™
Friday 07 June 13

13. Client Profile
Italian Embassy, Trade Commission, Tourism,
Alitalia, IRI Group.
Friday 07 June 13

14. Southern Sun, Sun International,
The Kerzner Group, World Leisure Holidays.
Development of the Mauritian Tourism Market from inception. Client Profile
Friday 07 June 13

15. Extensive Detail at the
Leading Africa™ Website
www.leadingafrica.com
Friday 07 June 13

16. Founder Company Profiles
Friday 07 June 13

17. Leading Africa™
Friday 07 June 13

18. Leading Africa™ has an enviable portfolio of works encompassing finance, business, tourism, event
management, real estate, retail, luxury goods, leisure and hospitality, cuisine, publishing, the arts, conservation
and philanthropy.
Friday 07 June 13

19. Leading Africa™ provides a full suite of services enveloping all the essential specialist key lights that determine
the successful conclusion of a project or brand. Incorporating a dynamic skills base, each project is assessed
individually on evaluation and clear understanding of the client’s objectives, goals, time dynamics and risk profile.
Friday 07 June 13

20. January 1991 – 1999 (8 years)
Today a leading edge financial services
provider the company founded by Ann and
Magnus Heystek was set up to educate and
inform the man in the street about
investment basics. The company is a
household name in financial publishing,
radio and television broadcasts and
conferencing.
Co-Founder &
Marketing Director
Heystek International
& Cream Publishing
Friday 07 June 13

21. CREAM
PUBLISHING
Holding Company for Magnus Heystek Investments & Heystek
International.
Co-Founded by Ann and Magnus Heystek in 1992, the company
published an extensive array of best selling books related to
personal finance and established an investment house, which
held ZAR 3 billion of assets in under four years.
The publishing house, trading as Worth Publishing and the rights
to the financial titles and events, were acquired by Independent
Newspapers in 1996. Magnus Heystek Investment House was
sold to Citadel Investment Services in 1997.
Under the custodianship of Ann Heystek and the company she
founded, Cordev Marketing, undertook the creation of a ground
breaking brand in personal finance, which established the
Heystek name as a household icon in personal finance.
Cordev Marketing continues operation today under the leadership
of Ann’s sister, Winnie Kyriakides and is today a focused
development and marketing enterprise.
Friday 07 June 13

22. CORDEV (Pty) Limited established with
Jeanne Bestbier Public Relations.
Co-Founder and Managing Director
1984 to 1998.
CORDEV MARKETING
Friday 07 June 13

23. Client Profiles
“Ann’s special skill, networking on the national and global stage,
has earned her a sterling client base and blue-chip pool of
associates, encompassing the top decision-makers in business
and media. Moreover, Ann brings her writing, publishing and
financial expertise, having produced several bestselling books on
personal finance under the Worth Publishing banner. Ann is
currently completing her PHD at UMS, California, USA.”
Friday 07 June 13

24. The Blue Chip Client Portfolio
Southern Life
First National Bank
ABSA Bank
Standard Bank
Liberty Life
TMA Financial Services
Citadel Financial Services
Deloitte & Touche
JCI Johannesburg Consolidated Investments
Anglo American – Clem Sunter
Tony Manning – Business Author
C.N.A. Central News Agency
Facts & Fiction book stores
Nu Metro Cinemas
Johannesburg Stock Exchange
Independent Newspapers
Radio 702
South African Broadcast Corporation
Sun International
World Leisure
Kerzner Group (Mauritius, Bahamas)
Italian embassy, Italian Trade Commission,
IRI Group.
PG Glass
Murray & Roberts
Murray & Roberts Housing
Wimpey Homes
Stocks & Stocks
Stocks Leisure
Pam Golding Properties
Massmart
Nelson Mandela Children’s Fund
Office of the Premier – Tokyo Sexwale
South African Business Women of the Year
Templeton Asset Management
Nelson Mandela Children’s Fund
The Ireland Funds for Sir Tony ‘O Reilly
The Open Society Institute for the George
Soros Foundation
Alitalia
Quantas
Port Authority Italy
Ogilvy & Mather
Hunt Lascaris
FCB South Africa
VWV Productions
Friday 07 June 13

25. SPECIALIST OWNED
EVENTS & FUNDRAISERS
Friday 07 June 13

26. Events & Fund Raisers
The Star Investors Club
-Exclusive guest profiles with
Sir John Templeton, Mark
Mobius, Lord Rees-Mogg,
International and local
politicians including Nelson
Mandela, Cyril Ramaphosa,
Tokyo Sexwale, Maria Ramos,
FW De Klerk, Gill Marcus, Tony
Leon, Trevor Manuel, Clem
Sunter, Tony Manning, etc.
The Star Business-to- Business
Network
-Change Management South
Africa
-Small Business Development
Corporation
-Clem Sunter - Exclusive Book
Releases
-Tony Manning – Exclusive
Book Releases
The Radio 702 Women’s Forum
The Radio 702 Business Breakfast
Club
-First public appearance of
Nelson Mandela
Profile of South African
business leaders &
entrepreneurs
Profile of South African
political leaders
• Nelson Mandela and Sir Tony ‘O
Reilly Children’s Fundraiser
Nelson Mandela Children’s
Fund
The Irish Children’s Fund
Mandela, Soros & Rupert Forum
for Open Society
George Soros Open Society
Institute Annual Dinner
Leading South African and
International Business
Network
Johannesburg Stock Exchange
Annual International President’s
Dinner With Nelson Mandela &
Thabo Mbeki
The Tiffany Party La Perla
Fashion Show
House of Guerlain
Yves St Laurent
Christian Dior
Moët & Chandon Champagne
Veuve Clicquot Ponsardin
Champagne
Change Management Forum South
Africa (SA Government & business
to business initiative)
Johannesburg Symphony
Orchestra
Botanic Garden Concerts
KZN Philharmonic Orchestra
Friday 07 June 13

27. Book Titles, Events, Radio & Television
FEATURES AND PUBLICATIONS
RAINFALL
It's a relatively dry country, with an average annual rainfall of about 464mm.
While the Western Cape gets most of its rainfall in winter, the rest of the
country is generally a summer-rainfall region.
South Africa's geography
South Africa occupies the southern tip of Africa, its long coastline stretching
more than 2 500km from the desert border with Namibia on the Atlantic
coast southwards around the tip of Africa and then north to the border with
subtropical Mozambique on the Indian Ocean.
The low-lying coastal zone is narrow for much of that distance, soon
giving way to a mountainous escarpment that separates it from the high
inland plateau. In some places, notably the province of KwaZulu-Natal
in the east, a greater distance separates the coast from the escarpment.
Although the country is classified as semi-arid, it has considerable variation
in climate as well as topography.
The great inland Karoo plateau, where rocky hills and mountains rise from
sparsely populated scrubland, is very dry, and gets more so as it shades in
the north-west towards the Kalahari desert. Extremely hot in summer, it can
be icy in winter.
In contrast, the eastern coastline is lush and well watered, a stranger to
frost. The southern coast, part of which is known as the Garden Route, is
rather less tropical but also green, as is the Cape of Good Hope - the latter
especially in winter. This south-western corner of the country has a
Mediterranean climate, with wet winters and hot, dry summers. Its most
famous climatic characteristic is its wind, which blows intermittently virtually
all year round, either from the south-east or the north-west.
The eastern section of the Karoo does not extend as far north as the western
part, giving way to the flat landscape of the Free State, which though still
semi-arid receives somewhat more rain. North of the Vaal River the Highveld
is better watered and saved by its altitude (Johannesburg lies at 1 740m; its
annual rainfall is 760mm) from subtropical extremes of heat. Winters are
cold, though snow is rare.
Further north and to the east, especially where a drop in altitude beyond the
escarpment gives the Lowveld its name, temperatures rise: the Tropic of
Capricorn slices through the extreme north. This is also where one finds the
typical South African Bushveld of wildlife fame.
Those looking for an opportunity to ski in winter head for the high Drakensberg
mountains that form the eastern escarpment, but the coldest place in the
country is Sutherland in the western Roggeveld Mountains, with midwinter
temperatures as low as -15º'bcC. The deep interior provides the hottest
temperatures: in 1948 the mercury hit 51.7º'bcC in the Northern Cape Kalahari
near Upington.
By far South Africa's biggest neighbour is the ocean - or two oceans, which
meet at the southwestern corner. Its territory includes Marion and Prince
Edward Islands, nearly 2 000km from Cape Town in the Atlantic Ocean.
The cold Benguela current sweeps up from the Antarctic along the Atlantic
coast, laden with plankton and providing rich fishing grounds. The east coast
has the north-to-south Mozambique/Agulhas current to thank for its warm
waters. These two currents have a major effect on the country's climate, the
ready evaporation of the eastern seas providing generous rainfall while the
Benguela current retains its moisture to cause desert conditions in the west.
Several small rivers run into the sea along the coastline, but none are navigable
and none provide useful natural harbours. The coastline itself, being fairly
smooth, provides only one good natural harbour, at Saldanha Bay north of
Cape Town. A lack of fresh water prevented major development here.
Nevertheless, busy harbours now exist at Cape Town, Port Elizabeth, East
London, Durban and Richard's Bay.
SOUTH
AFRICA
NEWSLETTER
SECTIONS
FAST FACTS ABOUT
SOUTH AFRICA
THE PEOPLE OF
SOUTH AFRICA
THE 2010 WORLD CUP
SA OPEN FOR
BUSINESS
SA ECONOMIC
OVERVIEW
SA TOURISM WAVE
CONSERVATION
KWAZULU NATAL
INVESTING IN
KZN
ST. LUCIA
SouthAfrica’s
Geography&Climate
South Africa lies between 22
and 35 degrees south, flanked
on the west by the Atlantic
Ocean and on the east by the
Indian Ocean, whose waters
meet at the country's most
southern tip, Cape Agulhas.
The long coastline stretches 2
798 kilometres from a desert
border in the north-west, down
the icy and treacherous
Skeleton Coast to Cape
Agulhas, then up along rolling
green hills and wide beaches
fronting the warm Indian
Ocean, to a border with
subtropical Mozambique in the
north east.
The low-lying coastal zone is
narrow for much of that
distance, soon giving way to
a mountainous escarpment
that separates it from the high
inland plateau. In some places,
notably the province of
KwaZulu-Natal in the east, a
greater distance separates the
coast from the escarpment.
South Africa is famous for its
sunshine. A subtropical
location, moderated by ocean
on three sides of the country
and the altitude of the interior
plateau, account for the warm
temperate conditions so
typical of South Africa - and
so popular with its foreign
visitors.
South Africa's major rivers and drainage regions
incorporating
Mean annual temperatures in South Africa
South Africa has seven major
terrestrial biomes, or habitat types -
broad ecological life zones with
distinct environmental conditions and
related sets of plant and animal life.
JUNE 2007
Volume 2 : Investor Perspectives compiled by
Editor Ann Heystek, Managing Director email address: ann@leadingafrica.com www.leadingafrica.com
Official name:
Republic of South Africa
Capital:
Pretoria
Total land area:
1 219 912 square kilometres (471 011
square miles)
Total coastline:
2 798 kilometres
(1 739 miles)
Population (2006):
47.4-million
Currency:
The rand. R1 = 100 cents
Total GDP* (actual, 2005):
R1 539-billion
(US$227.7-billion)
Total GDP (purchasing power
parity, 2005):
US$540.8-billion
Real GDP growth (2005): 5.1%
Inflation (CPIX, 2005):
3.9%
Official languages:
Afrikaans, English, isiNdebele,
isiXhosa, isiZulu, Sepedi, Sesotho,
Setswana, siSwati, Tshivenda and
Xitsonga
Provinces:
Eastern Cape, Free State, Gauteng,
KwaZulu-Natal, Limpopo,
Mpumalanga, Northern Cape, North
West, Western Cape
* Based on an average 2006 exchange
rate of R1 = US$6.76.
South Africa Vital Statistics
elieve
in south africa™
Thabo Mbeki’s successor
I still regard South Africa as a modern-day miracle, thanks to the inspirational
leadership of Nelson Mandela and the leadership and management skills of his
successor, President Thabo Mbeki. Mbeki steps down in 2009 after 15 years as
president and deputy president, and there is a great deal of debate about his
successor and the direction he will take the country.
The ruling ANC meets in December next year to select a new leader who, in the
nature of things, would be expected to succeed to the presidency 18 months later.
I have no doubt that South Africans will choose the right leader to oversee the next
phase of their development when the time comes.
Already a rigorous and healthy debate is taking place about the country's future,
and how to ensure that the excellent base built by the founding leaders for long-
term political stability and sound macroeconomic management survives.
Even without Mandela
South Africa's exemplary transition to democracy was called a miracle because
few outside observers thought it would work. Expectations were low and, even
when the pessimists were proved wrong, there was a tendency to say that South
Africa was lucky because it had Nelson Mandela, implying that without him things
would have been different.
I love Nelson Mandela and would count myself among his greatest admirers, but
he would be the first to do justice to all those others who made sacrifices for a just
and democratic system. Mbeki's government contains many highly talented and
focused ministers: Trevor Manuel, for instance, has now been Finance Minister for
10 years and is regarded by his peers as one of the best in the world. He is not
the only one.
It is to take nothing away from Mandela's stature as one of the towering figures
of our age to say that, among South Africans, he is no anomaly. To the contrary,
he is the quintessential South African. That is why it is always a mistake to sell
South Africa short.
The achievements of the past dozen or so years have been remarkable by any
standard. As the UN Secretary General Kofi Annan has said, South Africa today,
with its robust economy, stable democracy and commitment to the rule of law,
points the way to the African continent and the world as a "beacon of tolerance
and mutual respect". This is not a miracle, but a testament to the calibre of the
country and its leadership.
Patience rewarded
It is important to remember how easy it would have been for the first post-apartheid
government to throw macroeconomic sense to the wind in seeking to redress the
imbalances left by apartheid.
Instead, the collective wisdom of the African National Congress as it settled into
office was that imbalances created over generations of white rule could not be
fixed overnight and that the first order of business must be create the conditions
for sustained economic growth - a tall order given the sclerotic state of the economy
in 1994.
Today, we are starting to see the payoff, with growth in the past year of more than
5%, a rapidly reducing budget deficit, a growing tax base, an emerging black middle
class, a housing boom in areas such as Soweto and other former townships, and
a steadily deepening social cohesion.
Growing pains
With growth, however, comes growing
pains. It has been clear over the past
year that South Africa has outgrown its
infrastructure and its supply of skills.
Booming car sales have exacerbated
traffic jams. Demand for electricity
outpaces capacity. Infrastructural
projects are running behind schedules,
and government departments have
often not been efficient enough to spend
their allocated budgets. Service delivery
has faltered in many areas. Immigration
from the neighbouring (and poorer)
African countries, plus a major drift off
the land and into the cities, has swelled
shanty towns despite the government's
priority on building houses.
The rising economic tide has lifted many
boats, but too many remain mired in
poverty. Unemployment remains
stubbornly at 25%, and is falling only
very slowly. Poverty in the midst of
conspicuous wealth incubates crime.
Yet when South Africans put their minds
to something, they usually succeed.
Tourism, for instance, has been a great
success: last year South Africa
comfortably accommodated a record
7.5 million visitors, the vast majority of
whom went home glad they came.
Before 1994, the number was less than
1 million.
Sir Anthony O'Reilly
PROPERTY
FORTUNEFORTUNEDECEMBER 2006
AFRICA’S
MIRACLE
NEWSLETTER
SECTIONS
R7BN FOR ’AFRICA’S
RIVIERA’
VIRGIN MOBILE
LANDS IN SA
SPIRIT AND HOPE IN
SA: OPRAH
FOREIGN INVESTORS
FLOCK TO JSE
SEEING AFRICA IN A
NEW LIGHT
SA’S JOBLESS RATE AT
SIX-YEAR LOW
AFRICA INVESTMENT
HITS RECORD HIGH
SOUTH-SOUTH
INVESTMENT
BOOMING
THABO MBEKI’S
AFRICAN VISION
RECORD NUMBER OF
TOURISTS VISIT SA
Further investment information
www.southafrica.info/doing_business/investment
’Keep believing
in the new SA’
Sir Anthony O'Reilly
24 October 2006
There seems suddenly to be a
rash of commentators predicting
that the South African miracle is
over. They point to what is
undoubtedly going to be a bumpy
succession when President Thabo
Mbeki goes, citing anecdotal
evidence of a worsening crime
situation in recent months.
My reply is that those who believed
in South Africa a decade and more
ago should not get cold feet now.
When I became the first major
investor in the new South Africa
back in 1993 with the purchase of
Argus Newspapers and the
creation of Independent News and
Media SA, I never thought it was
going to be an easy ride.
But I had fundamental faith in the
country's leaders, its people and
their commitment to building a
decent democratic system out of
the ruins of apartheid. The
doomsday artists predicted we
would quit when the going got
tough, but 13 years later we are
still there, our investment has been
an excellent one, and I have never
regretted a moment of it.
A m a g n i f i c e n t n e w v i e w
Published Book Titles • Making Money Made Simple • World of Money • Retirement – The Amazing and Scary Truth • The 60 Minute Guide Collection (15
titles) Events • The Star Investors Club • The Argus Investors Club • The Natal Mercury Investors Club • The Annual Style Magazine Money Guide &
Conference • The Annual Investor’s Conference (ABSA Bank) Radio & Television • Radio 702 Financially Speaking • SABC TV World of Money • Top Billing
Features and publications • Moneytalk (Caxton) • Renaissance (Naspers) • Style Magazine (Caxton) • Independent Newspapers • Cream Publishing •
Worth Publishing • Robb Report (Curtco Media) • Believe In South Africa Newsletter • Property Fortune Newsletter Coffee Table Information
Memorandums • Thanda Royal Zulu • Jack Nicklaus Invitation • Tiger Woods Invitation • Oprah Invitation • Royal Council Jewelry Edition • Olympia Greece
• Olympia Style Book • Destiny Africa ....etc.
Friday 07 June 13

28. The Icon Room™
Friday 07 June 13

29. “At the Icon Room we believe that brands are among an organization’s most strategic and valuable assets. Commissioned Research helps clients’
to identify the value of their brand assets from a financial as well as strategic perspective and determine how to use this information as a filter for
critical decisions.
For example, challenging resource allocation issues can be addressed by determining the value of a brand relative to other firm assets - including
other brands in the portfolio.
We also work with clients and use this information to evaluate potential growth platforms including mergers, acquisitions, licensing arrangements,
partnerships, and the like. Further, we ensure clients have the appropriate data and insights to extract maximum value from divestitures and sales of
other brand-based assets.”
Friday 07 June 13

30. Seduced by Venice!
Palazzo Fortuny
Edge of Becoming Venice Biennale 2011
A specially curated group show of over 300 works of art at the Palazzo Fortuny, which
explores the transversal links between places, history, creative heritage and universal
wisdom. The exhibition runs until November 27th 2011.
The curatorial team for TRA. EDGE OF BECOMING is composed of Daniela Ferretti, director of
Palazzo Fortuny; Rosa Martínez, independent curator and art advisor; Francesco Poli, philosopher and
art history professor; and Axel Vervoordt, president of the Vervoordt Foundation.
Suite of Services
Campaign & Product Advisory Services - Real Estate
The Water House by Chinese Architect Li Xiaodong Architecture should add an uplifting spiritual characteristic of the project to the built
environment.
Campaign & Product!
Advisory Services - Real Estate
• Brand Identity, Research, Trends analysis, Public Relations, Above-the-Line Advertising,
• Photography, Graphic design, Publishing, Data base identification of key target markets and by appointment
sales to a pre-qualified local and international market segment.
• The development of brand equity based on a strategic focus plan to ensure maximum return on investment.
• Specialist Concept Designers and Marketers of resort and premium hospitality based real estate developments
in unique locations: Bush Retreats, Seascapes, Golf Estates and Private Residence Clubs with full service hotel
and spa facilities – incorporating all tiers of real estate ownership, mixed use, and retail emporiums.
• Consultation in the design of conceptual frameworks: Selection and Identity of Professional teams – including
the introduction of key sports and celebrity personalities and key real estate professionals locally and
internationally, where appropriate.
• The location, architectural and interior design concepts and specialist development management teams are the
key drivers in determining our project selection.
• Our mission is to build long-term relationships with key local and international players in the highly specialized
and competitive property and development market by establishing the route to a successful project with the
provision of all the essential and professional turn-key services required up-front.
Friday 07 June 13

31. Incorporated Professional Services
Economic Data.
Market Trends.
Style Trends.
Lifestyle Trends.
Location and Key location
trends.
Design Trends.
Research
Financial
Investor Relations.
Development of Prospectus for local
and international investor placement,
JV partnerships, stock market listings
and so forth.
Introductions to key investor sectors
operational in private equity sectors,
private fund managers, leading
institutions and so forth.
LEGAL
Laws and regulations related to local and
foreign property ownership in South Africa
and abroad.
Fractional ownership.
Other forms of legal property ownership.
• Development of prospectus with leading
international firms.
• Project Development and Rights
consultation with key professionals.
The Royal Council of INGXOTHA campaign for The Thanda Foundation
PUBLIC
RELATIONS AND
ADVERTISING
CAMPAIGNS
Structured Public Relations and advertising campaigns to
selected key audiences and approved media.
Creation of Highly rated, internationally acclaimed materials
pertaining to public relations, advertising, promotional
materials and media campaigns.
World-class photography.
Award winning web design, é-tools, showcases, é-magazines,
é-retail.
Production and publishing of magazines, exclusive coffee
table books, newsletters. Event management for promotion of
property releases.
Production of video, video-editing, scripting for inclusion in
web and DVD presentation tools
incorporating electronic fly-books for the project.
Creation of and production management of exhibition
materials including models.
Production of outdoor advertising campaigns, boards, site
boards, demarcation boards, etc.
Friday 07 June 13

32. DATABASE
MANAGEMENT
On going data base market to establish pre-listing,
pre-rights listing, listing and post-listing
interest to select audiences incorporating
sophisticated electronic media to procure
one-on-one site visits, etc.
Management and continuous up-load of database
featuring high net worth individual data
appropriate to the project playground.
Design of personalized marketing packages for
individual audiences located locally
and internationally.
BROKERAGE
SERVICES
Management of By Appointment approved
top-level negotiators representing leading
real estate practices worldwide.
Relationship Managers.
Development of on-site sales teams.
Professional management pertaining to the
administration of the sales process via a
pre-selected and approved legal services
network.
Brand Architecture !
Suite of Services
Market Understanding
Strategy & Planning
Group Operations
Brand & Marketing Impact
FEE STRUCTURE
AND MARKETING
Fees levied are determined on the merits of components
necessary to effect the correct material outcome to the
Client Brief. These are costed out in all the avenues from
initial research to final artworks, electronics and outputs.
Brokerage fees exclusive of VAT apply on financial
services transactions incorporating Joint Venture
transactions, private equity placements, private fund
management placements, individual or group investor
placements, hotel and retail leases, real estate developers,
corporate lodge sites, fractional ownership and all other
forms of purchase pertaining to the real estate within any
given project as assigned case by case.
Friday 07 June 13

33. Market Understanding
Market Opportunity
Identification: !
Today s Efficient Markets
• Challenges We Address:
• What are the most influential
trends shaping the market?
• What are the meaningful
customer groups in the market,
and what are their needs,
demographics, and values?
• What is our competitive
position, and where are our
greatest points of leverage?
.... while BRANDED BRANDS may primarily seem to be about products, experiences are equally
important. Especially for luxury brands: as we're moving towards an economy completely dominated
by experiences and lifestyle, luxury brands now more than ever need to start delivering true
experiences instead of straightforward products in straightforward outlets. And what better way to do
so than to create!
The Icon Room Lifestyle Trends!
Branded Brands
Despite some doom and gloom predictions for brands in general (too
expensive, too much media saturation), branded goods remain as hot as ever.
Certain focused and well respected brands, often beacons of coolness and
quality, are now cashing in by enriching other, more all-encompassing brands.!
The result: BRANDED BRANDS.
Our Approach:
In today s efficient markets, with sophisticated customers
and the proliferation and parity of offers and channels,
companies must leverage superior market and customer
insights as a basis of competitive advantage. The Icon
Room takes a thoughtful and rigorous approach to
uncovering these critical insights.
We deliver a clear picture of customer, competitive, and
channel dynamics within the market, while also identifying
broader brand and business forces at play. Our market
opportunity identification studies help guide go-to-market
activities by providing an actionable portrait of customer
needs and economic attractiveness.
The rich combination of market and customer knowledge
enables us to identify an opportunity or set of
opportunities that will create the greatest lasting value for
the product offering and the organization.
Friday 07 June 13

34. Brand Performance
Analysis
Challenges We Address:
What are the key drivers of customer
preference, and how much does brand
contribute to them?
What attributes of the brand are unique and
integral to brand and business success?
What are the most critical touch points for
influencing customer perceptions and
behaviors?
Demand-Driven
Business Strategy:
Systematic and
Streamlined
Approaches
Challenges We Address:
How can we create a relevant and
compelling product and service
offering?
How do we best allocate resources to
meet our overall business goals?
How can we improve the consistency
and efficiency of the planning process
across our organization?
Our Approach:
To succeed in today s highly fragmented and
dynamic markets, companies must take a
systematic and streamlined approach to
strategy and planning. By helping our clients
adopt this approach, we increase their speed to
market as well as their ability to capitalize on
consumer trends, pre-empt competitors, and
adapt to industry changes. We help define and
refine key strategic elements such as target,
pricing, and offer; determine the optimal
investment of marketing funds; and develop
clear, detailed plans with tactics, timing, and
assessment tools. Throughout the process, we
keep customer needs and organizational goals
front and center, resulting in go-to-market
approaches that resonate with customers and
create the greatest value for the organization.
Our Approach:
The Icon Room s brand influence works in association
with accredited research houses, support effective brand
building by helping answer, in a thorough and structured
manner, questions regarding the critical drivers of brand
equity. Our research addresses the forces shaping brand
equity at the category and the brand level. We help clients
discover, among other things: associations that represent
potential barriers to customer acceptance; associations
that are category antes; and those that contribute most
significantly to brand equity. This knowledge becomes
particularly powerful and actionable when coupled with an
in-depth touchpoint analysis, which reveals those specific
points of interaction that provide the greatest opportunity
to influence customers. This knowledge enables
organizations to make strategic decisions that will ensure
that brand is managed in a way that will have the greatest
impact on brand equity and the bottom line.
Vogue magazine has influenced American society for over a hundred years. The magazine has evolved
to reflect modern women.Vogue was founded in 1892 by Arthur Baldwin Turnure. Turnure s original
vision was to be a social gazette for New York s elite. Turnure s investors for Vogue included the
Vanderbilts, A.M Dodge, William Jay, and Marion Stuyvesant Fish. Turnure hired a staff with a higher
socialite status rather than a staff with literary talent. History of Vogue Magazine.
Strategy & Planning
Friday 07 June 13

35. Brand Portfolio &
Architecture
Challenges We Address:
What are the roles and responsibilities
for each brand in the portfolio?
How should acquired brands be
integrated into the portfolio?
How far can we extend our brand?
Louis Vuitton !
The World s Leading brand
Angelina Jolie by Annie Leibovitz for Louis Vuitton Core Values Campaign
Louis Vuitton s focus on its heritage as a travel brand helped it to retain its core
customer–the jet setter. Brand Value: $19.78 Billion.
...& Fashion Show at Paris Fashion Week on next page
Our Approach:
To succeed in today s complex, cluttered, and dynamic
markets, companies must manage their brand portfolios in a
thoughtful and integrated fashion. They must understand how
each brand contributes to the company s success as well as
how their brands can work together to impact business and
brand objectives. The Icon Room helps clients answer these
questions by developing brand portfolio strategies that support
organizational imperatives, drive investment and resource
allocation decisions, and
contribute to top- and bottom-line growth. We also help define
the ideal brand architecture or relational structure for brands
within the portfolio and determine the optimal way to extend
brands into new markets, channels, or segments.
Hermès
ranking: 2: Overall Brand Value: up 8% to $8.46 billion
The majority of Hermès is still family-owned (71% is family; 29% is public shares), which means it has
the luxury of taking risks when it wants to and staying the course when it doesn t.
Friday 07 June 13

36. Marketing Strategy & Planning
Challenges We
Address:
How do we integrate business and
brand strategy?
How do we use brands to drive
organizational growth?
How do we determine if an acquisition
makes sense from a brand
perspective?
Chanel : Ranking: 4
Overall Brand Value: down 11% to $5.55 billion
Chanel s dip in brand value is a sign of the times, according to Millward Brown Optimor director Pierre
Dupreelle. During the recession, consumers turned to more practical products. While Chanel still
attracted many with its classic quilted bags, cosmetics and fragrances, those determined to buy just a
few investment pieces stayed away from the ready-to-wear.
Our Approach:
Brands can transform a company by helping it reach
new customers, expand its frame of reference, create
energy and focus for the organization, and more. We
help our clients define the role brands should play in
helping achieve their long-term strategic and financial
goals, including how to overcome significant growth
gaps. We apply strategic brand, business, and
financial criteria to evaluate and select those market
opportunities that will create the greatest value for the
organization as well as its customers. The power of
brand to help a company grow and evolve is one of
the key reasons we believe business and brand
strategy should be inextricably linked.
Chanel Vintage Advertising Campaign 1959
Chanel Spring 2011 Campaign | Freja Beha Erichsen & Stella Tennant
by Karl Lagerfeld
However, Dupreelle feels that consumers are looking for some newness in 2010, which
Karl Lagerfeld always brings to the runway. He predicts the fashion house will see an
uptick over the next couple of years.
Friday 07 June 13

37. THE ICON ROOM TRENDWATCH!
TRANSPARENCY TYRANNY
Challenges We
Address:
How much is our brand worth?
How much should we charge
to license our brand, and how
do we minimize risk to our
brand equity over time?
Cartier : Ranking: 7
Overall Brand Value: down 19% to $3.96 billion
Cartier s dip in sales affected its ranking. The Richemont-owned brand reported lower sales through
its own boutiques and a more severe decline in sales to third party retailers.
"Old economy fog
is clearing: no
longer can
incompetence,
below-par
performance,
ignored global
standards, anti-
social & anti-eco
behavior, or
opaque pricing be
obscured. In its
place has come a
transparent, fully
informed
marketplace,
where producers
have no excuse left
to underperform.
TRANSPARENCY
TYRANNY for
some,
TRANSPARENCY
TRIUMPH for
others."
the icon room
Our Approach:
Despite widespread demand for increased rigor around marketing
investment, surprisingly few businesses have instituted a systematic
program of analytics to gauge their brands performance.
The Icon Room commission s professional research houses which
offer the following services: - Marketing Return-On-Investment and
Brand Strength, which enable companies to evaluate the
effectiveness of brand-building activity from brand investment
(inputs) through to business impact (outputs).
The research enables the development of customized brand
measurement systems that provide marketers with a management
tool for continuous improvement rather than a snapshot in time.
Moreover, by forging a tangible link between brand and business
results, the research helps our clients make a compelling case for
closing the gap between a focus on spending versus the required
focus on investment.
Friday 07 June 13

38. The Icon Room Trendwatch!
Youinversal Branding
"At the core of all consumer trends is the new consumer, who creates his or her own
playground, own comfort zone, own universe. It's the 'empowered' and 'better informed'
and 'switched on' consumer combined into something profound, something dubbed
MASTER OF THE YOUNIVERSE. At the core is control: psychologists don't agree on
much, except for the belief that human beings want to be in charge of their own destiny.
Or at least have the illusion of being in charge.
I d always been acutely sensitive to my surroundings—and aware that I could make them rather than just observe them. So I began by
designing interiors for myself, for friends, for clients—I just felt that I d discovered my element, and those who really looked at what I was doing
liked it—and the rest followed, recalls Anouska Hempel. These days the London-based designer applies her inventive style to couture,
furnishings, products and packaging, as well as to residences, gardens, offices, hotels and yachts around the world.
Read more: http://www.architecturaldigest.com/architects/100/anouska_hempel/anouska_hempel_profile#ixzz1TEMsO9t8
Friday 07 June 13

39. The Icon Room Trendwatch
THE F-FACTOR | Consumers are increasingly tapping into their networks of
friends, fans, and followers to discover, discuss and purchase goods and
services, in ever-more sophisticated ways. As a result, it's never been more
important for brands to make sure they too have the F-FACTOR.
Moët & Chandon : Ranking: 8
Overall Brand Value: down 12% to $4.28 billion While it s not as strong as it once was, Moët is still the top champagne brand.
Revisiting Champagne House Moët & Chandon s original advertising campaign that introduced gorgeous Scarlett Johansson as the brand s first celebrity ambassador in
2009, renowned British photographer Tim Walker brings to life the rich heritage and savoir-faire of the world s leading champagne. Moët & Chandon, the most loved
champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamour that are inherent to
both Moët and Scarlett said Moët & Chandon President & CEO Daniel Lalonde.
Last year s ranking: unranked !
-this year No 10 in the world of luxury brands!
Overall Brand Value: up 6% to $2.38 billion!
While Tiffany didn t even rank on last year s list, the brand
was heralded in 2009 for its refusal to discount, as well as its
plans for expansion in both Asia and Western Europe.
Tiffany & Co.
F - DISCOVERY
Consumers ongoing obsession with owning or experiencing the best of the
best and their desire for serendipity, excitement, interaction and community,
explains the pull of F-DISCOVERY. People are curious and interested in what
their friends and contacts think, do, eat, read, listen to, drive in, travel to and
buy, because often this will be similar to how they want to think, act and buy.
May 2011 | Amidst the avalanche of articles and insights on social commerce, we bring
you THE F-FACTOR, which is all about how friends, fans & followers greatly influence
consumers purchasing decisions in ever-more sophisticated ways.
Friday 07 June 13

40. The Internet will drive 21st-century publishing enterprise to be more like professional publishing has
always been: highly vertical and format-agnostic,
The Icon Room: Publisher of The Big Book Series.
New World Publishing
Fundamental changes to how the traditional publishing business operates are called for. There is an
overarching theme to the changes already taking place. Consumer media in the 20th century tended to
be horizontal and format-specific. Random House publishers define horizontal : they publish across all
interests and markets.
CREATIVITY and IDEAS are the new currency! Businesses and organisations crave creativity from
their employees and see it as the main engine of competitive advantage in a knowledge economy.
Styling & Graphic Design by
The Icon Room
Olympia Greece
ARTS - The Big Book!
The Big Book™ Series defines the new boundary for creativity and new
ideas. It does it faster, at less cost, with less waste, with higher quality in a
simpler way. And it does it better. Immediately.
• Status: people love to be seen, love to show off their creative skills and thinking.
• Bespoke lifestyle: something consumers have been personally involved in should guarantee goods,
• services and experiences that are tailored to their needs.
• Cold hard cash: getting a well deserved reward or even a profit cut for helping a company
• develop The Next Big Thing is irresistible.
• Employment: in an almost ironic twist, CUSTOMER-MADE is turning out to be a great vehicle
• for finding employment, as it helps companies recruit their next in-house designer, guerrilla
• advertising agency or brilliant strategist.
• Fun and involvement: there's pleasure and satisfaction to be derived from making and creating,
• especially if co-creating with brands one loves, likes or at least feels empathy for?
Why are customers interested in co-creating?
Friday 07 June 13

41. References
Dear Ann and David,This was a great pleasure, a great
surprise and a great excitement. It is a fantastic job and I
really want to thank you for all the hard work and efforts
that you put into it. Congratulations!!! I am really thankful
for a superb and excellent job. I am really looking forward
in cooperating with you in the very near future for other
jobs to come. With my warmest thanks, John
Papapolitis & Papalotis Law Firm, Athens & Founder
SA Olympia Resorts.
“Ann has a certain flair for transforming mundane
things into creative outputs. Her 'high touch' brings
much sought-after relief to otherwise overly technical
and boring matters, and makes them really sexy and
desirable...” July 11, 2012 Jeh Shyan Wong (client)
I have known and worked with Ann Heystek on numerous
projects over the last 10 years including Boschendal “The
Estate” founded in 1685 in the Cape. I acquired
Boschendal 6 years ago and have spent in excess of
USD 100 million on its acquisition and development. I
am still one of the largest shareholders in this project and
whilst I was the CEO of this company utilized Leading
Africa to help commercialize the development at
Boschendal, which they did very successfully. Ann is
Group Managing Director of Leading Africa and will be a
great asset to any country in Europe if she is working on
commercializing any developments in Europe. Clive B
Venning Chairman and CEO, Acquest International.
Dear Ann, I have now known and worked with you since
1995, and have never had anything other than the
greatest of admiration for your energy, skills, innovation
and integrity. We first worked together on an event which
involved a dinner for the then President of South Africa,
Nelson Mandela, and SirAnthony O’Reilly, Chairman of
Independent News & Media and of the HJ Heinz
Corporation, in Johannesburg. There were 500 people
present, including many of the biggest businessmen in
South Africa as well as from overseas. It all worked out
brilliantly. After that, in my capacity then as Chief
Executive of Independent News & Media, you acted as
consultant and adviser on a number of ventures for the
company, including a number of promotional events, all
of which you handled superbly. We also had a joint
publishing company, which you ran with great
professionalism. Your reputation in the circles you have
worked with is very high, and deservedly so. I know
personally some of your clients who have the highest
regard for you and their experience has been very good. I
have never, since I have known you, heard anyone say
anything other than positive things about you. Ivan
Fallon. Chief Executive, Independent News & Media
UK.
Friday 07 June 13

42. References
“Over the past three years I have had the pleasure of working alongside
Ann Heystek of Leading Africa. During my employment with Knight
Frank LLP based in London Ann appointed us as consultants with to
regard to the Thanda Royal Reserve project in South Africa. Ann is not
only a delightful lady but also an exceptionally hard working, diligent
and trustworthy individual. I shall continue to work with Ann in the future
as opportunity arises.” Sarah May Brown Vice President Advisory
Investment Boutique LLC
“The marketing and presentation materials presented by Ann Heystek
and David Dodds at Leading Africa are of the best I have seen in the
world. Truly one of a kind, authentic and original..” Bill Curtis Curtco
Media (Robb Report)
“Ann Heystek, Group Managing Director of There Is Only One (Pty)Ltd t/
a Leading Africa is a key partner with Northcourse Leisure Real Estate
Solutions and I have complete trust and confidence in her.” Claude
Attala, Global Managing Director
“Connected, committed and convincing, Ann brings a huge degree of
warmth and professionalism to all she does, whether in marketing a six-
star resort development or bringing water to underprivileged children. A
joy to work with.” May 5, 2012 ANDREW YC LOH CONSULTANT,
CNSG
“Visionary and Inspiring, Ann is a consummate professional, expertly
skilled, globally networked and highly accomplished in her speciality
fields. It was a privilege and pleasure to learn so much from her at
Leading Africa.” May 7, 2012. Naomi Estment Co-Owner at OV&P
Studios
“I have worked with Ann Heystek for many years. Ann is a very
productive person, a dedicated team-player - her ideas, skills, creativity
and understanding of dependencies make any project easy to work
with. Ann is customer orientated, proactive and self-motivated. I truly
enjoy working with her on the various projects we take on.” May 5,
2012. Dominique Menoud - CEO Corporate Consulta Transylvania.
“Ann is an enthusiastic, attention detailed individual who is committed
to making a difference. She is professional and personable in her
approach. It was a pleasure to have worked with her.” May 8, 2012
Lynda Bleazard - CEO at Walter Sisulu Pediatric Cardiac
Foundation.
“I have come to know Ann as the consummate professional in the
business of creating packaging and marketing the very best luxury real
estate in Africa and elsewhere. If you have a signature project and you
need the best campaign and results, look no further.” May 4, 2012.
John Allen, Nkomazi Wilderness Project.
“I have worked and am still working with Ann and her team on an
international level. Ann is professional and her work, very thorough and
in all cases strives for perfection. She has insight into market trends and
needs and can identify opportunities. My cooperation with Leading
Africa is a true eye opener. May 7, 2012. Nikos Potamianos, Founder
& Director NP Consult Ltd.
Friday 07 June 13

43. References
Dr. Chris Abrahams
Technical Advisor at World Health
Organisation, Geneva-Switzerland
Ann is very focused, target driven, highly
motivated and
proactive. Her ability to manage several
projects and keep the ball
rolling was evident from the commissioning
phase of the WWF platform,
Ann uses a high degree of autonomy to get
the tasks completed on time and is willing to
take control of a task or situation - an
invaluable asset to the development platform.
Minda Bornman
Marketing & Communications Manager at
AMT
Ann is regularly willing to do a bit more than
the average person. She has excellent
communication and managing skills.
Her objective is to bring awareness to the
plight of women and children in rural areas
and to uplift and empower through education
and funding initiatives that bring clean water
to enable sustainable agriculture. She does
an excellent job in the abovementioned.
Shaun Clacey
Managing Director at Hollard Wealth
Ann is passionate about what she does and can
be counted on to deliver what she promises.
Eugene Cloete
Vice Rector Research and Innovation, University of
Stellenbosch
Ann’s is an excellent networker both nationally and
internationally.The Water For Women Foundation's
objective is to bring awareness to the plight of
women and children in rural areas throughout Africa
that aims to bring clean water to prevent life
threatening water-borne diseases and to enable
sustainable agriculture. Ann is also an excellent
author and has published in the field of finance
under the Worth Publishing banner.
Naomi Estment
Co-Owner at Outdoor Video & Photographic /
OV&P Studio
Inspirational and caring, Ann is exceptionally
accomplished in her field and phenomenally
networked on a global scale, all contributing
significantly to her pivotal role as chairman at
WWFoundation.
Marais Andries
Co-owner at Zonderwater Boerdery
Ann is probably the most dedicated and
devoted person to the cause she so
passionately drives. Her commitment and
endurance to succeed is evident in her
results.
Petter Barve
CEO
Every project Ann puts her hands, she fills
with heart and soul. The presentation is in a
class by itself as usual.
Ling Dobson
Franchisee and Principal - Knysna at Pam
Golding Properties
Anne's dedication and work ethos is of the
highest standard. she is dedicated diligent
and achieves results beyond expectations.
she has an incredible network of very high-
end clients and colleagues throughout the
world that adds substance to everything the
does. her passion with Water for Woman has
positioned with the very best up THERE!!!
Friday 07 June 13

44. References
Alessandra Da Naya
Director at Atelier Alessandra
Ann is a detailed orientated
professional and her work goes
noticed always without fail for her
integrity and competency in all
she does.
Dennis Cruywagen
Director at District 7
Communications
Ann is principled, pioneering and
someone who believes in letting
her results tell how dedicated she
is. She listens and is never afraid
to say what can and cannot be
done. This attitude is a real bonus.
Francois Baird
Founder, Baird's Renaissance and Co-Chairman Baird's
CMC
Anne is driven by the importance of the issue to which
she is devoting her life, as a woman and as a South
African. Anne has a vision that will enhance life for
women and all who value water as a resource.
Peter Bruil
Managing Director at Pam Golding Lodges and
Guesthouses
Ann is a high profile, broadly educated financial
professional with excellent communication skills.
Financial analysis combined with an out-of-the-box
approach, always on the look out for opportunities as
they come by.
Lynda Bleazard
Director Investor Relations Africa Region at
United Way Worldwide
Ann is an enthusiatic, attention detailed
individual who is committed to making a
difference. She is professional and
personable in her approach. It was a pleasure
to have worked with her.
Nicholas Buck MSCD
Principle at Nicholas Buck Design
Consultant
Highly recommend Ann
Denis C Fourie
Trusted Advisor, Lobbyist, Mentor, Chairman
Ann is a dedicated and inspiring
entrepreneur whose passion for what she
does is clearly evident in everything she
undertakes. She is admired by everyone
who had the opportunity to engage with her
for the work she is doing.
Samir Khan
Managing Director at Intrix Limited
Ann is a pleasure to deal with. A highly
professional and focussed individual, whose
enthusiasm and energy is boundless.
Friday 07 June 13

45. Contact
Mobile 082 445 2179 Studio Des Arts +27 12 6892109
THERE IS ONLY ONE PROJECTS (Pty) LTD T/A LEADING AFRICA™
Tuscan House Studio Des Arts 53 Willow Drive
Irene Farm Village Irene PTA
PO Box 3013 Dainfern JHB 2055 South Africa VAT : 485 020 9083 Co Reg: 2003/026306/07
Website & Associate Links: -
http://www.leadingafrica.com/
http://wfwfoundation.com/
SKYPE Address: Leading Africa, South Africa
Linkedin : http://za.linkedin.com/in/annheystek
Friday 07 June 13