2. |2 “It’s easier to teach a social media-savvy new hire about your company than it is to teach someone in your company how to embrace and use social media.” – Ron Casalotti, Bloomberg
3. 3 “Great marketers don’t just ask people to ‘come to me’…. Great marketers go to where the people are.” - Mitch Joel, Twist Image
4. |4 “Just days before the conference started, a 10-foot diameter civic water main burst, spilling eight million gallons of water that was supposed to be my coffee.” – Laurie Kinsman, Ritchie Bros.
5. |5 “The best way to experience this event… is to get out of your comfort zone!”– Ann Handley, MarketingProfs
6. As marketers, “your goal is now to be the best trade magazine publisher in your category.” – Kipp Bodnar, Hubspot Photo credit: Chris Penn http://www.flickr.com/photos/financialaidpodcast
7. |7 “Do not interrupt what people are interested in; be what people are interested in.” - Carole Mahoney, Mahoney Internet Marketing
8. |8 “Email by itself is not enough. Partner with CRM, social media for best B2B results.” - Joel Book, ExactTarget
9. |9 “It’s amazing what you can do in terms of personalization of email marketing when you tap automation tools….” - Sallie Anthony, Genworth Financial “Remember your logo is not your brand!” – via @Gigahaw
10. |10 “Is this retweetable?” – Ron Ploof, OC Media
11. |11 “What if you burned the ships…” as explorers to a new piece of land? “Would you market any differently?” – Mitch Joel