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Overheard at the MarketingProfs B2B Forum

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Quotes and photos from the MarketingProfs B2B Forum 2010 in Boston.

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Overheard at the MarketingProfs B2B Forum

  1. Overheard in Boston…May 4-5, 2010<br />
  2. |2<br />“It’s easier to teach a social media-savvy new hire about your company than<br />it is to teach someone in your company how to embrace and use social <br />media.” – Ron Casalotti, Bloomberg<br />
  3. 3<br />“Great marketers don’t just ask people to ‘come to me’…. Great marketers go to where the people are.”  - Mitch Joel, Twist Image<br />
  4. |4<br />“Just days before the conference started, a 10-foot diameter civic water main burst, spilling eight million gallons of water that was supposed to be my coffee.” – Laurie Kinsman, Ritchie Bros.<br />
  5. |5<br />“The best way to experience this event… is to get out of your comfort zone!”– Ann Handley, MarketingProfs<br />
  6. As marketers, “your goal is now to be the best trade magazine publisher in your category.” – Kipp Bodnar, Hubspot<br />Photo credit: Chris Penn<br />http://www.flickr.com/photos/financialaidpodcast<br />
  7. |7<br />“Do not interrupt what people are interested in; be what people are interested in.” - Carole Mahoney, Mahoney Internet Marketing <br />
  8. |8<br />“Email by itself is not enough. Partner with CRM, social media for best B2B results.”  - Joel Book, ExactTarget <br />
  9. |9<br />“It’s amazing what you can do in terms of personalization of email marketing when you tap automation tools….” - Sallie Anthony, Genworth Financial <br />“Remember your logo is not your brand!” – via @Gigahaw<br />
  10. |10<br />“Is this retweetable?” – Ron Ploof, OC Media<br />
  11. |11<br />“What if you burned the ships…” as explorers to a new piece of land? “Would you market any differently?” – Mitch Joel<br />
  12. |12<br />“Market less, publish more.” – David Weinberger<br />
  13. |13<br />“Everything is ‘with,’ not ‘instead of.’” – <br />Mitch Joel<br />
  14. 14<br />“No technology or tool makes you smart, helpful, interesting or valuable.” - Stephanie Miller, Return Path<br />
  15. 15<br />“Our brains are hard-wired to notice what’s different.” – Dave Thomas, SAS<br />
  16. 16<br />“Have realistic expectations about building a community. You can't be everything and do everything.” – Bob Knorpp, The Cool Beans Group<br />
  17. |17<br />“He’s speechless; he’s so happy! Thanks for a couple of great days in Boston!” – Katie Martell, Netprospex (and Harold)<br />
  18. 18<br />See you next time!<br />SocialTech 2010: October 26, 2010<br />Digital Marketing Forum: February 3-4, 2011<br />http://www.marketingprofs.com/events<br />