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Semelhante a Sem conference 100613_1140 (2) (20)
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- 1. Copyright © 2013 Exercise Works!
The use of social media to promote
exercise advice and information
to communities that are at
risk of inactivity
Ann Gates
Founder of Exercise Works!
- 2. Copyright © 2013 Exercise Works!http://www.cdc.gov/socialmedia/Tools/guidelines/
Why social media for exercise?
- 3. Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.
Facebook.com
- 4. Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.
Twitter.com
- 5. Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.
YouTube.com
- 6. Copyright © 2013 Exercise Works!
Why social media for exercise
message? #trend
Increase the timely
spread and potential
impact of health and
safety information
Source: Flickr/Takacdi75
- 8. Copyright © 2013 Exercise Works!
Leverage audience networks to
facilitate information sharing
Source: BMJ Group Blogs - www.blogs.bmj.com
- 10. Copyright © 2013 Exercise Works!
Expands reach to
include broader,
more diverse
audiences
http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
- 12. Copyright © 2013 Exercise Works!
Personalize and reinforce health messages
that can be more easily tailored or
targeted to particular audiences
Royal College of Physicians. Action on obesity: comprehensive care for all. Report of a working
party. London: RCP, 2013.
- 13. Copyright © 2013 Exercise Works!
The data show that in places where @Facebook
users have more activity-related interests, there is
a lower prevalence of obesity and overweight.
They reveal how social media data can augment
public health surveillance by giving public
health researchers access to population-level
information that they can't otherwise get.
Facebook may be a useful indicator
for tracking obesity
http://www.medicalnewstoday.com/articles/259750.php
- 14. Copyright © 2013 Exercise Works!
Facilitate interactive communication,
connection and public engagement
Source:http://www.cdc.gov/won/overview/index.htm
- 15. Copyright © 2013 Exercise Works!
Facilitate interactive communication,
connection and public engagement
Source:http://www.cdc.gov/won/overview/index.htm
Fancy a game of tennis?
- 16. Copyright © 2013 Exercise Works!
Facilitate interactive communication,
connection and public engagement
Source:http://www.cdc.gov/won/overview/index.htm
Suns out, fancy a walk?
- 17. Copyright © 2013 Exercise Works!
Empower people to make safer
and healthier decisions
Source:http://www.cdc.gov/won/overview/index.htm
- 18. Copyright © 2013 Exercise Works!
Evidence for exercise as a
medicine is indisputable!
http://www.youtube.com/watch?v=aUaInS6HIGo
- 19. Copyright © 2013 Exercise Works!
23 1/2 Hours Arabic translation
YouTube Viral spread timeline
Source: http://bit.ly/S9L0N0
- 20. Copyright © 2013 Exercise Works!
Arabic
translation!
Arabic translation reached YouTube
Global weekly Top 10
Source: YouTube.com
- 21. Copyright © 2013 Exercise Works!
Age range of male/female
viewing figures
Source: BMJ Group Blogs - www.blogs.bmj.com
- 22. Copyright © 2013 Exercise Works!
English
version
Saudi Arabia viewing figures for English version
Add on effects to other health messages
Arabic
version
Reproduced by permission of Dr Mike Evans
- 23. Copyright © 2013 Exercise Works!
Arabic version predominantly via Facebook
Interesting as launch was predominantly via @Twitter
Faster than English version spread initially!
English version significantly spread via Facebook despite extensive
use of @Twitter via @Exerciseworks?!
Sharing characteristics via social media
Interesting to know social media preferences
when sending out health messages!
Source: Youtube analytics
- 24. Copyright © 2013 Exercise Works!
Viral social media spread of important
health messages works!
Specific targeted viral media campaigns need to
ask ‘Tick this box if this video will change your
behaviour to exercise’
If we use the same methods as we have always
done, then inactivity will still be a global problem!
will revolutionise the way we deliver
and implement key health messages around
physical activity!
Take home messages
- 25. Copyright © 2013 Exercise Works!
The Fun Theory - thefuntheory.com
Piano stairs - Thefuntheory.com - Rollghetsteorin.se
- 26. Copyright © 2013 Exercise Works!
This would be so
much easier via
YouTube @Twitter
or Facebook!
Guess I
better
exercise
then!
Source: Reproduced via CartoonStock
- 27. Copyright © 2013 Exercise Works!
Ann Gates
Founder of Exercise Works!
Exercise-Works Ltd
@exerciseworks
exerciseworks
Notas do Editor
- Shpould link to Youtube video: http://www.youtube.com/watch?v=2lXh2n0aPyw
