Marketing on the Menu was held in London on 29th September 2016. Our event was aimed at chefs, restaurateurs and food and drink companies. Topics included social media marketing, content marketing, marketing, branding and communications.

2. Who are we?
“Helping you to shine on-line”
@Bizwizuk #marketingonthemenu

3. Adding social to the menu!
Making it visual
Choosing relevant networks
Utilising social management tools
Measuring success
Social listening: Monitor conversations

5. Making it visual
• Inform
• Relevant
• Engage
• Shareable

6. https://www.brandwatch.com/
73% of those who visited a restaurant said they went after
seeing a tweet about the food!

7. On Facebook, 44% of users are more likely to
interact with brands if they post visual images

8. Choosing relevant networks
Be really good at a few things
rather than a little in a lot of
things

9. Utilising social management tools
• Monitor
• Best time to post?
• Create content calendar

10. Measuring Success
Facebook metrics
Google Analytics
Clicks – Bit.ly / Ow.ly
Shares/Re-tweets – Hootsuite
Followers – Twitter analytics

11. Social listening: Monitor
conversations
TweetReach. 3) Klout. 4) Social Mention. 6) Addictomatic. 7) HowSociable. 8) IceRocket.

12. Questions to ask yourself

14. Presented by Ann Davies
Bizwizuk
www.Bizwizuk.co.uk
https://uk.linkedin.com/in/anndavies
https://twitter.com/bizwizuk
https://www.facebook.com/BizWizUK/

15. Sources
https://www.brandwatch.com/
http://keyhole.co/
https://top-hashtags.com/
http://www.hubspot.com/
https://www.twilert.com/
https://twitter.com/
https://hootsuite.com/en-gb
http://www.thegoodfoodguide.co.uk/