Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014

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AnnArborSPARK

Negócios Tecnologia

Jumpstart Presenters
David Bloom, Factotem
Larry Eiler, Eiler Communication
Scott Hauman, New Foundry

Bloom’s Clues

•

•

•
4

Clue #1
Product Lifecycle Marketing

Clue #2
Adopt Customer Language

Clue #3
The Law of Two Ears

Bloom’s Clues

•

•

•
9

Clue #1
Product Lifecycle Marketing

Clue #2
Adopt Customer Language

Clue #3
The Law of Two Ears

Bloom’s Clues

•

•

•
12

Clue #1
Product Lifecycle Marketing

Clue #2
Adopt Customer Language

Clue #3
The Law of Two Ears

Bloom’s Clues

•

•

•
16

Top Tip #1
Product Lifecycle Marketing

Top Tip #2
Adopt Customer Language

Top Tip #3
The Law of Two Ears

Always
Thought leadership
Relationships
Speed
Third party credibility
Authenticity
Facts
Story telling
Preparedness

PR
Then
Now
Reporter
Blogger
Direct Mail
SMS
In-Person Media Tour
Phone Call or Skype
Social media infancy
SM driving instant gratification
In the news in a day or so
News seconds old
Press conference
Twitter chat
Impressions
Influence
Product photo
Pinterest
Your product
Your viewpoint

PR
Then
News clips
User feedback
Paper press kit
Focus group
Live demo
Evening news
TV
Spreadsheet
Online news

Now
News links
Social media chatter
Content on a stick
Facebook friends
Video
Twitter
You Tube
Infographics
Mobile news app

Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014

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