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Michigan Marketing Minds - May 19, 2015

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Michigan Marketing Minds Hey! You! Get'ed off of the Cloud! May 19, 2015
SPARK May19,2015 Catherine Buerkle, Buerkle Consulting content strategy | user experience | technical writing
The region of South Tyrol, in northeastern Italy, near Austria… completely bi-lingual and bi-cultural area.
The town of Bressanone, Italy (Brixen, in German)
Pizza sounds good… Let’s practice our Italian… Bi-lingual signs, bi-lingual region, bi-lingual city – tourism the main industry
Chi sei persone?? Who are you people??
Lessons learned… (And be thankful for patient pizzeria workers.) What Language? Your Core Message? What Context?The Audience?
• Audience • Core message • Language • Context The Real World…
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015

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Michigan Marketing Minds - May 19, 2015