E-commerce is buying and selling of products or services over electronic systems such as the internet and other computer networks. There are two major categories of e-commerce: business-to-consumer (B2C) and business-to-business (B2B). B2C involves online transactions between businesses and individual consumers, while B2B involves transactions between businesses. E-commerce provides benefits to both organizations and consumers, such as global reach, cost reduction, and more products/services at cheaper prices. Common applications include online shopping, banking, auctions, and use of shopping cart software. While e-commerce enables 24/7 access and comparison shopping, issues like inability to examine products personally and credit card theft exist
4. Definition of E-Commerce
E-Commerce or Electronic commerce is a process of
buying, selling, transferring, or exchanging products,
services, and/or information via electronic networks
and computers
6. Two Major Categories
Business-to-consumer (B2C) :
Online transactions are made between
businesses and individual consumers. E.g.
Amazon.com, eBay.com.
Business-to-business (B2B):
Businesses make online transactions with
other businesses.
10. Benefits to consumers
More products and services
Cheaper products and services
Instant delivery
Information availability
Participation in auctions
11. Business applications
Email
Instant messaging
Online shopping and order tracking
Online banking
Shopping cart software
Teleconferencing
Electronic tickets
14. Interesting Facts and Statistics
Every 1.2 seconds, a Canadian makes a purchase with their PayPal
account
Almost 20 per cent of Canadians make three or more online
purchases per month (comScore 2009).
15. ADVANTAGES OF E-
COMMERCE
Faster buying/selling procedure, as well as easy
to find products.
Buying/selling 24/7.
More reach to customers, there is no theoretical
geographic limitations.
Low operational costs and better quality of
services.
No need of physical company set-ups.
Easy to start and manage a business.
Customers can easily select products from
different providers without moving around
physically.
16. DISADVANTAGES OF E-
COMMERCE
Unable to examine products personally
Not everyone is connected to the Internet
There is the possibility of credit card number theft
Mechanical failures can cause unpredictable
effects on the total processes.
17.
18. What is Digital Marketing?
Promoting products and services using digital
distribution and social media channels to reach
consumers in a timely ,relevant, personal and
cost-effective manner.
leverages traditional marketing areas such as
direct marketing by providing the same method of
communicating with an audience but in a digital
fashion.
delivered via internet, mobile text messaging ,
display / banner ads and digital outdoor signage.
20. Who's Using Digital Marketing?
Small to medium businesses increasingly
rely upon online digital marketing techniques
and distribution channels.
Digital communications and multimedia
technologies are significantly changing the
way SMBs :-
Communicate with their customers
Promote products and
Market services
28. Conclusion
The Internet has lead to the birth and
evolution E-commerce. E-commerce has now
become a key component of many
organizations in the daily running of their
business.
As the Internet and in turn E-commerce has
developed, and continues to evolve and grow,
it is vital that any organization, in any
particular industry, must base its strategic
planning around such a rapidly growing
medium.
29. References (content)
Web. 10 Apr. 2010.
www.rogeliodavila.com/tie/TIE%20notas/EC2004_ch01.ppt
Web. 10 Apr. 2010. http://en.wikipedia.org/wiki/E-commerce
Web. 10 Apr. 2010. http://wiki.media-
culture.org.au/index.php/E-commerce_-_Overview_-_E-
Commerce_Major_Categories
Web. 10 Apr. 2010.
http://www.exampleessays.com/viewpaper/19642.html
Web. 12 Apr. 2010.
http://www.newswire.ca/en/releases/archive/October2009/3
0/c4231.html
Kerin, Roger A., Steven William. Hartley, and William
Rudelius. "Retailing and Wholesaling." Marketing: the Core.
Boston, Mass.: McGraw-Hill/Irwin, 2009. 217-19. Print.