2. What is Guerrilla Marketing?
uses unconventional methods of promotion
to engage audiences.
The idea is to generate a ‘BOOM’,
Ideally to turn VIRAL.
Cost effective alternative.
Grapsing the attention of public.
4. Types of Guerilla Marketing
1. Viral marketing
2. Ambush marketing
3. Street marketing
4. Experiential marketing
5. Wild posting
5. 1.VIRAL MARKETING
Extreme EmotionalEngagement
Word of Mouth
Unusual,Delightful
Viral through social media
Talk of town
6. 2.AMBUSH MARKETING
Unethical way
Advertiser ambushes an event to compete
for exposure against other advertisor.
Very effective to get massive media attention
8. 4.Experiential Marketing
Marketing a product through experiences
create emotional attachment to the product.
chance to experiencethe product
quick response
specially for new products
9. 5.Wild Posting
static posters are placed in a large number on dense,urban
areas.
popular way