A short analysis of the Disney case , through marketing concepts.

2. Founders: Walt and Roy Disney

3. Steamboat Willie

5. EXPANDED FRANCHISES

7. HOW DOES DISNEY
CONNECT WITH ITS
CORE CONSUMERS?

8. FAMILY
ENTERTAINMENT

9. •LIVE SHOWS - BROADWAY
MUSICALS
• THEME PARKS
• PUBLISHING

10. USING EMERGING
TECHNOLOGIES TO KEEP
CONSUMERS AWARE

11. • `
ADAPTING TO
CULTURAL
&
GEOGRAPHIC
FACTORS

13. HOW WILL
DISNEY
MANAGE TO
REMAIN RELEVANT
&
CURRENT ?

14. CONNECTING WITH A
BROADER AUDIENCE
EFFICIENTLY &
ECONOMICALLY

16. EXPANSION ONTO A
GAMING PLATFORM

17. Disney Infinity 1.0 - Trailer

18. BENEFITS OF EXPANSION
INCREASES THEIR POPULARITY
GENERATE GREATER
REVENUE
IMPROVES THEIR BRAND
POSITIONING
MAKING THEMSELVES
AN INTEGRAL PART OF
CONSUMER’s LIVES

19. RISKS OF EXPANSION
PRESERVING THE RICH
HERITAGE OF
90 YEARS
PRODUCT STABILITY
IN THE MARKET
LOOSE FOCUS OF
CORE PRODUCTS
UPHOLDING THE
CONSUMER’s TRUST

20. SUMMARY:
• History of Disney
•Expansion of Disney
• How does Disney connect with its core
consumers?
•Keeping Disney Relevant and Current
•Benefits of Expansion
•Risks of Expansion

21. DISCLAIMER:
Created by Ankita Elizabeth Mathew, Govt.
Model Engineering College , during an
internship by Prof. Sameer Mathur , IIM
Lucknow.