about the flower of service marketing

2. SUPPLEMENTARY SERVICES
Additional services provided
by the organization to augment
the core product/service.

3. Supplementary services
Enhancing
supplementary services
Facilitating
supplementary services

7. INFORMATION
Warnings,
reminders,
notifications of
change etc.
ORDER TAKING
Applications,
order entry,
reservations etc.
BILLING
Should be clear,
accurate and
complete.
PAYMENT
Form of cash
or credit
cards.
FACILITATING
SUPPLEMENTARY
SERVICEs

8. CONSULTATION
Customized
advice, personal
counseling etc.
HOSPITALITY
Pleasure at
meeting new
customers,
greeting old ones
etc.
SAFE KEEPING
Coatrooms, child
care, pet care
etc.
EXCEPTIONS
Special
requests and
problem
solving.
ENHANCING
SUPPLEMENTARY
SERVICES

9. To create value to the customers
additional services are required.
Petals arranged in
clockwise direction.
8 clusters are arranged as
petals of a flower.