During marketing internship under prof. Sameer Mathur

2.  1.Introduction
 2. Finding of the company
 3. Over the year analysis
 4. Company’s products
 5. Vision And Mission
 6. Strengths, weakness, risks and opportunities of the company
 7. Porters Five Force Analysis.
 8. Capabilities And Core Competencies
 9. Corporate And Business Level Strategy
 10. Percentage of people Using Windows
 11. Summary

3.  Microsoft Corporation, incorporated on September 22, 1993, is a
technology company. The Company develops, licenses, and supports
a range of software products, services and devices. The Company's
segments include Productivity and Business Processes, Intelligent
Cloud and More Personal Computing.
 Satya Narayan Nadella is an Indian American business executive. He
is the current chief executive officer of Microsoft. He was
appointed as CEO on 4 February 2014, succeeding Steve Ballmer.

4. Microsoft was founded by Paul Allen and Bill Gates on April
4, 1975, to develop and sell BASIC interpreters for the Altair
8800. It rose to dominate the personal computer operating
system market with MS-DOS in the mid-1980s, followed
by Microsoft Windows. MAIN MOTTO :A computer on
every desk and at every home

5. 1975 : The company was founded.
1980 : Developed DOS for IBM Computers.
1986 : Went into public and had great growth later on.
1990 : Windows 3.0 was launched (with file and program manager).
1998 : Launched Windows 98 with a slogan “Where do you want to go
Today?”
2000 : Windows 2000 followed by Windows XP and Xbox in 2001.
2007 : Vista Operating System, which was a new addition to the market.
2009 : Windows 7 and in 2011 it entered into Mobile Industry.
2012 : Windows 8.
2015 : Windows 10 was launched

6. - Skype for Business.
- Exchange Server.
- Dynamics ERP.
- Microsoft Azure.
- SharePoint Server.
- SQL Server.
- Windows Client.
- Microsoft Office Suite.

7. COMPANY’S VISION:
Microsoft Corporation’s vision statement is
“to help individuals and businesses realize their full potential.”
COMPANY’S MISSION:
Microsoft Corporation’s mission statement is
“to empower every person and every organization on the planet to
achieve more.”

8. Strengths : 1) Leader of the market in Client operating system.
2)Large Clientele.
3)Stable Profits.
Weaknesses :1)Windows 8 Negative User Response.
2)Lack of mobile market share.
3)Customer dissatisfaction for mobiles.
Opportunities : 1)Nokia Accusation with the Lumia series
2)Expanding Mobile Device Market
3)Promotion of Sky drive for storage.
Threats : 1)Google Drive , icloud and other MS office competitors
2)Threat of Linux and Mac OS.

10. 1) Tangible Resources
2) Intangible Resources
3) Human Resources

11.  Cash Reserves : Approximately $90.2 Billion in cash reserves.
 Operating Revenue : Approximately $93.58 Billion.
 Ranks #25 in the Fortune 500 list.
 Cash , Cash Equivalents , short term investments is about $
113.240 Billions .
 Total Assets of $193.694 Billions.

13.  Technology Based : $5.97 Billions
 Marketing related : $ 1.869 Billions
 Gross Carrying Amount : $9.1 Billions
 Net Carrying Amount : $3.73 Billions
 Intangible Assets and Goodwill : $21.605 Billions

14. Microsoft's success is based on the effectiveness of their
employees. They have the most visionary, smart , Educated ,
Dedicated and committed employees.
Microsoft attracts and retains the best talent in the information
Technology Business

15.  1) Financial Control.
 2) Capacity for Decision Making.
 3) Continuous Improvements .
 4) Brand Management .
 5) Engineering and technical know-how.
 6) Research Capability.
 7) Ability to identify and respond to market trends and adapts.

16.  Longstanding commitment and leadership in developing innovative accessibility
solutions.
 Making the computer easier to see, hear, and use by building accessibility into
Microsoft products and services.
 Promoting innovation of accessibility in the development community and working
with industry organizations to encourage innovation.
 accessibility in meeting the technology needs of people with disabilities.
MARKETING STRATEGIES:
1) Network Marketing – The first and most known strategy of Microsoft is Network
marketing.
 2) Regular product launches
 3) Follower strategy – One problem in the strategy of Microsoft has been that it has
had a follower strategy in the past decade or more. It has rarely come out with an
innovation.
 4) Learning and adapting
 5) Build a cash cow – Even though I am repeating this point, but this is important
 6) Build brand equity
 7) Be customer focused

18. Windows is still used over 70 % population

19.  It has adopted “Performance Culture Model”
as best approach.
 Growth Pyramid Of Microsoft.
 Microsoft had helped a lot of
People in many ways by introducing
Products useful to mankind.
TOPICS COVERED THROUGH THE
PRESENTATION:
 Introduction to the company
 How the company was formed
 Analysis of the company growth over years.
 Company’s products
 Vision And Mission of the company
 Strengths, weakness, risks and opportunities of
the company
 Porters Five Force Analysis.
 Capabilities And Core Competencies of the
company
 Corporate And Business Level Strategy of
Microsoft
 Percentage of people Using Windows all over the
world

20. 1. Evaluate Microsoft’s product and marketing evolution over the
years. What has the company done well, and where did it falter?
Ans. WELL PERFORMED: 1) Microsoft launched the DOS operating system
for IBM computers in early 1980’s.
2) went public in 1986 and launched Window 3.0
3) In the 1998, the new slogan Microsoft made helped promote its brand
4) During the mid-1990s, Microsoft launched Internet Explorer to compete
Netscape, which Microsoft become the winner of “browser wars”.
FALTER TIMES: 1)In mid 1990’s, Microsoft faced antitrust charges and
lawsuits because of its marketing method.
2) During the next few years, Microsoft didn’t release new operating system
when the customers need it. On the contrary, Mac seized the opportunity to
make a successful marketing campaign that gained lot of customers.

21. 2) Evaluate Microsoft’s recent expansions into areas such as
search engines and smart phones. Do you think these are good
areas of growth for Microsoft? Why or why not?
Ans. 1) Nowadays, with the technology development and the popular with
smartphone, the decision to expand into search engines and smartphones
should be very sensible.
2) The new improvement of Windows 8, Windows 8 phone, and Surface
Tablet impressed consumers with a detachable keyboard.
3) This not only connects with the development of smartphone, but also
keeps communication with its consumers, which is the right way to keep
activity in the market.

22. Created by Anirudh garg , BITS PILANI (f2015498@pilani.bits-
pilani.ac.in)
during marketing internship under Professor Sameer Mathur ,
IIM Lucknow