1. My Own Eco Energy Pvt. Ltd.
Company Presentation
November 2015

2. 2
About My Eco Energy
• End to End branded bio-fuel
company
• Indizel is a revolutionary biofuel
which for the first time meets a
Euro and an Indian diesel
standard
• Efficient, price effective and
cleaner compared to Petroleum
Diesel
• Only company in India to have
the permission to set up bio-fuel
in retail fuel stations
• Innovation driven business model
• Production and supply capacity of
12.04 MMT (1,450 crore litres)
• Fully automated and state of the
art supply chain and distribution
network.
• High amount of quality control
and automation in place to avoid
malpractice and pilferages.

3. Petroleum Industry
18%
11%
39%
7%
7%
Diesel Consumption
Cars and UV's Pvt Cars and uvs com
HCV/LCV and buses 3 Wheelers
Tractor
Country-wise oil Consumption
• United States – 836.1 MMT
19.85% of total market share.
• China – 520.3 MMT
12.35% of total market share.
• Japan – 196.8 MMT
4.67% of total market share.
• India – 180.7 MMT
4.29% of total market share.
Industry Scenario
Source: www. ppac.org and mopng. petroleum.nic.in
• Diesel Consumption in FY 15
-Rs 5.2 Lakh Cr
• Retail Sales – 90% of Total
Sales
• 53,419 retail outlets in India
• Existing Players
IOCL, BPCL, HPCL,
Reliance, Essar and Shell.
3

4. Indizel - Benefits
Air Quality & Environment
90% reduction in particulate matter
40 – 80% reduction in greenhouse gases
Reduces NOx upto 14%
BS 6/ Euro 6 Compliant
Complies with IS 1460 BS VI Diesel Standards
Can be used by any diesel vehicle
Can be blended in any proportions with Diesel
More Economical
4
Rs. 2- 2.5 cheaper than HSD at all times
Loyalty benefits of Rs. 1 – 1.5
Reduces transportation cost upto 18%

5. Indizel - Benefits
Higher Engine Performance
CFPP Indizel -41 0C
CFPP Petroleum Diesel -6 0C
Ensures cold weather operability
No Weather Limitations Renewable Fuel
50% Higher Cetane than regular diesel
Increased power and torque – Higher mileage
Higher Lubrication – Increases engine life
5
Manufactured from renewable biomass
Palm Oil, Rapeseed, Castor, Peanut
Can be sourced from various locations

6. 6
Comparison chart for EURO IV/BHARAT STAGE IV EMISSION NORMS COMPLIANT — SPECIFICATION FOR
AUTOMOTIVE DIESEL FUEL vs Indizel
Test PARAMETER STD.METHOD of testing SPECIFICATION
Regular Diesel test
Results *
Indizel test
results
Acidity ,Total, mg KOH/ gm IS 1448, P: 2 To Report 0.05 0.001
Ash, percent by mass, Max IS1448, P:4/ISO 6245 0.01 <0.01 <0.001
Cetane Number, Min Higher better IS 1448, P: 9 / ISO 5165 51 53 75.6
Cold Filter Plugging Point (CFPP) °C, lower better
IS 1448, P: 10/ D5949 or D5950 or
D5985
3°C, for winter
15°C for Summer
-6 -41
Copper strip corrosion for 3 hours @100◦C IS 1448,P: 15/IS 2160 Not worse than 1 No.1 1a
Density @ 15 deg. C kg/m3
IS 1448, P: 16 OR P:32/ D 4052 /
ISO 3675 OR ISO 12185
820-845 825 779.4
Flash Point (Abel) deg. C, Min higher safer IS 1448, P: 20 35 40 99
Lubricity corrected wear scar diameter(wsd 1.4)
at 60°C, microns Max lower better
ISO 12156-1 460 420 295
Oxidation Stability, g/m3 higher better ASTM D 2274 25 Max. 9.4 ∞
Total Sulphur, mg/Kg, Max lower better D 4294/P:34 /ISO 50 40 <1.0
Water content, mg/ kg , Max lower better ISO 12937 200 150 80
Distillation, % v/v, recovered: at 360°C IS 1448, P: 18 /ISO 3405 95 96 295
Kinematic Viscosity, cSt @ 40 deg. C IS 1448, P: 25 /ISO 3104 2.0 to 4.5 3 2.843
Polycyclic aromatics hydrocarbons (PAH)
PERCENT BY mass MAX
IP 391 or EN 12916 11 1.0 <0.1
Indizel – Specification Comparison

7. Supply Chain
7
• Vendor Managed Inventory
• Highly Automated, Strong and Robust
• Real time and Centrally monitored quality,
quantity and inventory management
• Advanced Quality Management Systems
• Efficient and cost effective supply chain
management
• Dynamic Pricing capability which can be
centrally controlled.

8. 8
Fuel Outlet
Retail models offered
• Fuel Station
• Fuel Kiosk (A compact fuel station)
We offer a unique retail model
which gives the highest Return
on Investment as compared to
the fuel industry and a vast
majority of other industries.
Highly Modular
Limited Permission Requirements
Minimal Initial Investment
Low Entry Barrier
High RoI Fully Automated
Innovative
Advance Technology

9. Fuel Outlet (contd..)
9

10. Fuel Outlet - Advantages
10

11. Fuel Outlet – Advantages (Contd..)
11

12. 12
Loyalty/ Payment Program
• MEE plans to introduce an
integrated loyalty program which
will double up as a Payment
method for the consumer as well.
• Benefits
• Fuel Cost Savings
• Security and Controls
• Easy Monitoring
• Flexible Billing Options
• Convenience – Ease of Payment
• Special offers

13. 13
CIS provides the possibility of control to the owner of vehicle with regard to fuel consumption.
With the RF-cards used, the individual fuel oil consumption is kept under control. It can also
make online credit cart authorization proceeding on pump with the customer cards.
Customer Identification

14. 14
Customer Identification (contd..)
NFC Dongle Loyalty Card One Time Password
QR CodeBar Code

15. 15
Vehicle Identification
VIS provides full control possibility to the owner of fleet with regard to fuel consumption. With
the vehicle recognition units attached to the vehicles, the information on identity, kilometres and
fuel consumption can be kept under control.

16. 16
Indizel Fuel Station - Lonikand

17. 17
Indizel Fuel Station - Lonikand

18. 18
Indizel Fuel Station - Khalapur

19. 19
Indizel Fuel Station - Khalapur

20. 20
Marketing Plan
We will have an extensive 360
degrees marketing support including
television, print, radio and outdoor
media.
First phase investment – Rs 60 Cr.
We will hold aggressive marketing/
ad campaigns to ensure high visibility
of Indizel.

21. Markets
 Maharashtra
 Uttar Pradesh
 Rajasthan
 Chhattisgarh
 Gujarat
 West Bengal
 Andhra Pradesh
 Karnataka
 Telangana
 Delhi
 Madhya Pradesh
 Uttarakhand
Selection Criteria - Franchisee
The location of the franchisee
outlet will be with in 0.5 km
from an existing retail outlet
which is currently selling more
than 15,000 litres of diesel a day.
21

22. Disclaimer
• This presentation includes confidential and proprietary information in regard to My Own Eco Energy Pvt.
Ltd. (“My Eco Energy” or “MEE” or “The Company"). It is provided for informational purposes only and for
the exclusive and confidential use of the recipient. The use and dissemination of the information contained
herein by the recipient, its employees, agents and advisors is strictly limited. The use of this presentation is
prohibited except for informational purposes, and it may not be reproduced in whole or in part, or divulged
without the prior written consent of the Company. By viewing this presentation, you agree to these terms
and conditions.
• While every effort has been made to ensure the contents of this presentation are accurate, the information
contained does not purport to be exhaustive and has not been independently verified. No representation,
expressed or implied, is or can be made as to the accuracy or completeness of the contents of this
presentation.
• The company and each of its respective affiliates, including the respective controlling persons, directors,
subsidiaries, agents, advisers, officers, employees, and representatives (collectively referred to as “Relevant
Persons”) explicitly disclaim any responsibility or liability whatsoever in connection with the compilation
of this presentation and the information contained therein.
• The presentation contains statements, estimates and projections prepared by the Company based on
various assumptions and these assumptions may not necessarily be accurate. No representations are made
by any of the Relevant Persons as to the accuracy or rationality of such statements, estimates or projections,
nor have any of the Relevant Persons independently verified such information.
• Should the presentation (through any act or omission of the recipient) reach any other persons without the
written consent of the Company, the recipient is liable to indemnify each of the Relevant Persons against
any losses, claims, damages or other liabilities (including all costs), which they may suffer as a result.
• Interested parties should inform themselves in regard to, and observe any legal requirements that may
apply to their considering to or making an investment in the Company. They shall also be solely
responsible for complying with such requirements. This presentation does not constitute, and may not be
used for or in connection with an offer, or solicitation in any jurisdiction, in which such an offer or
solicitation is not authorized, or to any person to whom it is unlawful to make such an offer or solicitation.
• The contents of the presentation are strictly private and confidential. The document is made available on
the basis of the confidentiality terms referred to above and accordingly, except with the prior written
consent of the Company, the information contained in the presentation must be held in complete
confidence.
22