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1. NICHE
MARKETING
BY GROUP -13
MD AFSAR ALI 82
JIGESH SHARMA 78
PAWAN MINZ 85
RAVI KUMAR 108
POOJA SHREE 86

2. CONTENTS
DEFINITION
PURPOSE OF NICHE MARKETING
STRATEGY
WHY NICHE MARKETING IS IMPORTANT
ADVANTAGES AND DISADVANTAGES
VARIOUS SECTOR OF NICHE MARKETING
THE ESSENTIAL FACTORS OF NICHE MARKETING
WHY DOES NICHE MARKETING FIRMS FAILS
HOW DOES NICHE MARKETING SUCCESS

3. NICHE MARKETING
Niche Marketing Access to Online in The Niche Marketing
for All the Customers in Any Products.
Niche Marketing is Very Common On the Internet’s on
Various Websites.

4. PURPOSE OF NICHE MARKETING
Purpose of Niche marketing In this niche marketing the
firms become a crocodile in a small pond. Here the firm
gains from the specialized expertise as well as from the
share markets (which is relatively small segment)

5. STRATEGY
A Niche Marketing Strategy a Niche is Something That is
Interest a Particular Proportion of The Population.
It is Almost always a specialized area of concerns . A Niche
Can also be a Particular Place For things, for examples each
person discovers their own Niche in the Workplace, at
Home or in society in General

6. WHY NICHE MARKETING IS IMPORTANT
• You are to be viewed as an experts who provides solution for your
audiences.
• It is easier to be an expert at one things than an expert at all
things.
• By Forecasting on a smaller “Niche” market, you will have more
targeted customers and less competition.

7. ADVANTAGES
• Strong Relationship.
• Business Stability.
• No Competition.
• Focus Business.
• High Profit Margins.

8. DISADVANTAGES
• Because of the smaller Market Size, this Marketing approaches is
not suitable for a company that is small and intends to Grow in
current Market. The Smaller market makes it difficult to enjoy a
large profit margin in the Market.

9. VARIOUS SECTOR OF NICHE MARKETING
• Food Sector.
• Organics.
• Local Products.
• Heritage Varieties.
• Livestock's.

10. THE ESSENTIAL FACTORS OF NICHE
MARKETING
• Understand the Customers need.
• Try to know the Aims and Objectives that the Business could
Achieve.
• Need to develop promotional materials to the targeted segments.
• Targeting the best Prospects.

11. WHY DOES NICHE MARKETING FIRMS FAILS
• Too Little demand in the Market.
• Too Little market Share for more than one company.
• Dependence on one Product.
• Copy Cat Products may entre the Niche Market.

12. HOW DOES NICHE MARKETING SUCCESS
• Operating in different markets reduces the risk of failure
in one market finishing the business.
• High prices may be able to be charged therefore increase
revenues (premium price).
• Creates a strong brand name early- this will aid
Diversification.

13. THANK YOU