This document provides guidance on creating an effective logo for a new business. It recommends establishing key foundational elements like the business name, mission, and color palette before designing the logo. It describes three main types of logos: typography-based, pictograms, and combination marks. Popular current logo styles for different industries are also outlined. A process for researching inspiration, developing concepts, and working with a designer to create the logo is then presented to help guide the design process from start to finish.

1. CREATIVE
If you are not a designer
and as an individual or future
brand realize that you
need a first or new logo, this
carousel is made for you.
Hi, I am JB btw and I make
businesses shine through
graphic design, digital marketing
and social media training.

2. CAROUSEL
TABLE OF CONTENT
Intro ......................... 02
Pre Required ......... 03
3 Logo Types ......... 05
Styles & Trends ......07
Research & Creation 09
Till next time ............. 11
01

3. DESIGN
We live in a digital age marked by information technology
and design. Every day, more and more businesses are
springing up and deciding to dream bigger. In such a con
text, the orientation towards graphics and visuals be
comes more than essential. So today, through this tutorial,
I share with you my tips for creating a durable, effective
and of course appealing logo to faithfully represent and
proudly promote your next business.
Well, since the creation of a logo is a crucial and key phase
in the development of the graphic identity of any company,
this step requires preparation and prerequisite concepts.
The entrepreneur must establish certain foundations that
will serve as pillars in the orientation and design of the
logo. Ignoring it will only postpone the impact of your project.
Introduction
step 1

4. DESIGN
These are some basics you need to establish beforehand.
In my experience, ignoring these will later on bite you in the...
Step 1: The pre required
Business Name
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Mission & Vision
It goes without saying that the name of your company is the very
first foundation to be established. Possessing a unique and
evocative name for your business is still a hot topic because a good
number of entrepreneurs fail miserably at this stage.
This article will tell you more about it.
This is the cause and purpose for which your company exists
(mission statement) as well as where it will be in the near future
after your mission statement has been completed. These two
notions are sine-qua-non and will be used for an efficient
communication of your logo. Think about the link between
Nawaari’s mission statement (connecting African freelancers
and companies) and its symbol (logomark).
link in bio

5. DESIGN
Color Palette
Typography
What colors are representative of your brand or company?
What exactly are these colors? Tell a graphic designer to
design a logo with blue as the basic color and he will be spoilt
for choice because there are more than 24 shades of blue
(not counting the variations in hues and tones). The specificity
of the color code is such a valuable piece of information, it
remains a determining factor to ensure visual consistency.
If you are therefore concerned in the process of choosing
your brand colors, simply visit color.adobe.com which is a
free color palette generator.
Having a default font is very beneficial not only for more consistency
in your documentation or presentations but also as a guide for logo
designing. When choosing a font, make sure that it is legible and
professional. Ultimately, it all depends on your brand identity,
nonetheless, there are generally two main font uses in my experience:
internal fonts and creative ones. Feel free to read more about font
philosophy and guidelines if this is something that really matters to you.
step 2

6. DESIGN
After establishing these organizational directions (Step 1),
it is time to understand what type of logo to use for your
future business. Of course, there is an infinite number of
logos, but each of them remains faithful to a specific
classification that I summarize under these three categories:
Typographic logos, pictograms, combination mark.
Step 2 Which type of Logo ?
Typography based logos
next
this one is based on the typography or lettering, it is very often
the name of the company (logotype) or its initials (monogram)
which can be (if desired) represented in the colors of the brand,
hence the importance of step 1. Some well-known examples are :
Google (logotype), IBM (monogram) or Coca Cola (logotype).
Logotype Monogram Logotype

7. DESIGN
Pictograms
step 3
It is an imagery, illustration or icon that conveys the
meaning/role/interest of the company.
Think of Apple or Pinterest as examples.
Combination Mark
Very often, companies and organizations use the
“typographic logo + pictogram” duo to capture the name
and emblem/symbol representative of their brand, this is
the case for The Voice in the Desert :

8. DESIGN
The style of a logo may differ from one industry to another,
so it is up to you to identify the sector in which you operate
in order to better guide the logo creation process. That being
said, this trick can be a double-edged sword by limiting your
brainstorming or creative process. Such an approach would
be counterproductive, so be aware of that.
Nonetheless, here are two very popular logo trends:
Step 3 Which Logo styles ?
e-Sports Logos
next
This trend, more and more widespread in the gaming industry,
is a very illustrated mascot logo style. Here are some examples of
from shutterstock.

9. DESIGN
Tech Logos
step 4
As its name suggests, this style is much more loved by
young technology start-ups and is based on modern,
futuristic features and shades of blue and green as colors.
Take a look at these few examples that Pinterest offers us.
Finally, please note that type and style are different notions not
to be confused in the designtionary (design conventions) :).

10. DESIGN
At this point, you are now ready to brainstorm & invent
Step 4 Reseach & Creation
Primo
As a first step, build on the previous information mentioned
(company name, mission statement, color palette, fonts, logo
types and styles) to guide your steps.
Then, draw inspiration from other ideas and concepts designed
by other artists (Pinterest and Behance bring together the
largest communities of artists) and then create your moodboard,
which is nothing more than a collage of the ideas/concepts that
speak to you the most.
The final step in this process is the creation of your Design Brief which
presents your company (name, mission statement and vision),
your visual identity so far (color palette, fonts, patterns etc…),
your logo design guidelines (styles or trends and inspirations).
next

11. DESIGN
Segundo
Then, contact a pro freelance graphic designer at @dessart_studio_
for the design of your logo with your Design Brief as a support,
the latter will serve as a judge to grade your satisfaction.
If you contact a designer on other platforms, please make sure
that the designer’s profile is professional and meets your
expectations: identity, areas of expertise, number
of customer reviews, number of revisions, previous projects
and portfolio etc.
When browsing through an artist’s logofolio, use my CASE method
(Comprehensible, Adaptable, Simple, Efficient) to judge the
added value of the logo beyond its aesthetics.
NB: If you choose a combination mark for your logo, make sure
you have each element independently shared with you by the
designer. Format wise, Png and Jpeg remain pro standards.
Save 4
Later
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12. DESIGN
Till next time
A good logo will follow you everywhere, even if the
process may seem energy or time consuming, completing
these steps will allow you to represent your business more
solidly. Ultimately, this is just the beginning of a long
journey towards the finalization of your graphic charter
(Brand Guidelines), which is a crucial document for your
enterprise’s visual identity.
bye

13. DESIGN
I am Aniaba Jean-Baptiste
You can find out more about me on my Website Aniabajb.com
Thank you for taking the time to consume this content,
I hope this has helped you and if so, please let me know
in the comment section, leave a like and share this with
your network.
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Connect !