3. SONY – THE TITAN
• Sony Corporation – Founded: 7
May 1946
• Japanese multinational like.no.other
conglomerate corporation make.believe
• The world's fifth largest media
conglomerate measured by
revenues.
• Revenue US$86.64 billion (2011)
• Employee 168,200
4. PRESENT BUSINESS
• On December 9, 2008, Sony Corporation
Geographic Total Sales
announced that it would be cutting 8,000 Region (Millions yen)
jobs, dropping 8,000 contractors and
reducing its global manufacturing sites by Japan 1,873,219
10% to save $1.1 billion a year.
US 2,512,345
• In May 2011: Sony expected to lose a total of Europe 2,307,658
$3.2 billion for the year, due to the Other Area 2,041,270
effects of the Japanese earthquake. While Sony’s Sales and Distribution by
the year profit is $857 million. Geographical Region in 2009
• For the last three years, Sony has lost 399.3
billion yen ($5.1 billion) due to fierce
competition mainly with Apple Inc. and
Samsung Electronics Inc.
5. THE TARGET
• By March 31, 2013 target an annual 5% operating
income margin and a 10% return on equity.
• Focus developing core hardware businesses
TV, Game, Digital imaging.
State-of-the-art of Sony playstation:
Latest Sony HD 3D TV with
PSP VITA
27mm crazy deep
6. THE TARGET
• Strengthen profitability of game
business
• Increase revenues by expanding
hardware/software sales and
enrichment of
PlayStation®Network services.
• Improve profitability in the
game business by cost
reduction and other
measures.
7. THE TARGET
• Network-connected products
and services
• Strengthen and expand
networked mobile business.
• Expand Sony’s lineup of network-
connected products. Latest mobile phone of
Sony Ericsson - Xperia
8. CONCLUSION
• With the technology is being improved day by day.
Sony must have more and more technological
innovation in their product.
• The challenge come from the competitor (Apple,
Samsung) also become more and more fierce. Sony
should build their own characteristic and get more
and more fan of your product.
