Joomag's content marketing solutions for the automotive industry: Create different types of publications, distribute, generate leads & higher conversions. https://joom.ag/e9da

1. Staying Ahead of the Digital
Curve with Joomag
Integrated Online Business Solutions
for the Automotive Industry

2. 2
Table of Contents
Introduction
The Challenges
The Solution: Joomag
Publication Types
Collaboration
Content Creation
Interactivity
Branding
Lead Generation & Management
Distribution
Analytics
Software Integration
Branded Apps
Improved KPIs
Conclusion
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17

3. Staying Ahead of the Digital Curve with Joomag / 3
Introduction
Digitization has undoubtedly impacted every sector of the automotive
industry. Consumers and businesses alike have felt its residual
aftershocks as more and more opportunities for connectivity emerge
from disruptive trends.
Today, however, automotive companies must decide their roles in the
bigger picture; that is, identify where they can derive value from not
only developing technologies for new car models, but also from
streamlining their content marketing, sales engagement, and corporate
communications workflows. If they don't, they run the risk of losing
precious business, decreased productivity, and being outclassed by
companies who smartly exploit the industry's emerging connectivity for
their own growth.
Copyright © 2017 Joomag, Inc.
All rights reserved

4. For auto companies, the primary goals are to raise awareness of
their products, attract and retain a clearly-defined audience, and
ultimately drive profitable customer action. To achieve those ends,
however, they must first overcome certain challenges, namely:
The Challenges
4
Creating engaging
content
Worldwide
distribution
Lead
generation

5. The Solution: Joomag
The first and only of its kind, Joomag is
the world’s leading provider of
integrated online business solutions.
Its proprietary Crater™ Editor single-
handedly transforms how companies
manage their day-to-day sales, content
marketing, publishing, and
communications workflows. Today,
over 500,000 businesses worldwide
trust Joomag.
Its platform allows automakers to easily
create engaging, highly interactive
online content. They can get in on the
action with little to no publishing
experience, utilizing a breadth of
innovative Joomag features (listed
below) to streamline business work
processes:
Publication
types
Collaboration Content
creation
Interactivity
Branding Lead
Management
Distribution Analytics
Software
integration
Branded apps Improved KPIs
Staying Ahead of the Digital Curve with Joomag / 5

6. 6
Owner’s manual: to help customers
learn the ins and outs of a recently
purchased vehicle.
Brochures: to market new automobiles
and vehicle maintenance offers.
Magazines: to engage readers and
promote more interest for new cars.
Publication Types
Automotive companies and dealerships typically employ the
following types of publications for marketing and sales purposes (all
of which can be created with Joomag):
These publications help present every detail of an automaker’s product/service
and attract car buyers.

7. With Joomag, creating content is fast,
effortless, and fun when others are
involved. Joomag account holders can
add multiple users under a single
account to coordinate their strategies
and complete work more efficiently.
Moreover, each user can be assigned
various advanced rights and roles
replete with specific privileges.
Collaboration
Teamwork continues to play a vital
role in the automotive industry, as the
latter’s business processes become
increasingly more complex. The
challenge lies in managing a very
large network of different talents
ranging from marketers to sales
professionals. Companies need a
centralized, harmonized means of
exchanging data and information
easily.
Staying Ahead of the Digital Curve with Joomag / 7

8. Content Creation
To help users begin, Joomag offers 3 unique starting options for
content creation.
8
PDF upload: any PDF file with pre-
existing content can be uploaded to
Joomag’s platform. Once that’s
completed, users can them imbue
their content with the Crater™ Editor’s
interactive elements.
Predesigned templates: companies
are also free to express their creativity
while keeping their brand consistent
with Joomag’s 300+ templates.
Crater™ Editor: for the full Joomag
experience, users can start from
scratch and create truly original
content with the Crater™ Editor.

9. Expectations are rising as digital
trends in the automotive industry
continue to develop. As more and
more tech-savvy customers enter the
market, producing engrossing,
interactive content isn’t an option for
car companies anymore-- it’s required.
Stagnant print magazines and
brochures are no longer as impactful
as they once were.
Digital, on the other hand, is engaging.
Its ability to provide a user-friendly,
valuable experience to customers
translates to much higher conversion
rates. Joomag’s platform offers a suite
of interactive elements, all of which
can be embedded directly into
publications.
Interactivity
Audio: include MP3 files in
brochures and explain why
customers should choose
your dealership over the
competition’s.
Video: give prospective car
buyers an inside look, in
addition to a comprehensive
overview of car specs.
YouTube, Vimeo, and PC
videos supported.
Popups/links/hotspots: cars featured in a Joomag publication can be
linked to any external websites. For example, dealerships can link an
image of a new vehicle and direct readers to the full listing on their
personal websites. From there, customers will be able to find all the
information they need about the car to finalize their purchasing decision.
Slideshows: merge multiple
photos into a single gallery
and promote several
automobiles on a single
page.
Plugins: automakers can
use Joomag’s unique
plugins for interaction. It's a
great way to communicate
interested parties.
Staying Ahead of the Digital Curve with Joomag / 9

10. 10
Include logos in the Joomag
magazine viewer: users can set their
company logos to appear near the
top-right corner of the viewer, as the
entire viewer background, or as the
content loads.
Branded Viewer: change background
colors, upload custom themes, and
configure various navigation settings
to boost brand identity.
Ad-free viewer: ad banners can be
removed from the viewer so readers
can focus exclusively on the content at
hand.
Custom domain: embed digital
brochures and catalogs on company
websites for readers to access,
bookmark, and revisit for any new
vehicle listings.
A weak car brand can put the brakes
on an automaker’s entire business.
A powerful one, however, can create
exceptional value in the industry.
Unsurprisingly, most auto
manufactures choose the latter, which
is why developing a brand and
pivoting it in a profitable direction are
top priorities in their marketing
agendas. Both are possible with
Joomag. Here’s how:
Branding
Leading automotive companies such as Toyota and BMW not only assign more
value to their brands by delivering top-tier vehicles, but also by investing heavily
into subtle marketing strategies and tactics (like those mentioned above).

11. Lead Generation & Management
Closing a sale starts with a quality lead.
Car dealerships are constantly on the
lookout for them, and sales managers
would rather not pay for substandard
ones. The ideal solution, then, would
allow dealerships to attract superior
leads without having to shell out an
inordinate amount of money.
Joomag’s arsenal of automotive lead
generation tools is the answer
automakers and dealerships alike have
been waiting for. It includes:
Staying Ahead of the Digital Curve with Joomag / 11
Subscription forms: place optional or
mandatory subscription pop-ups/forms
in digital brochures.
Importing and managing leads: sales
managers can transfer leads from
other CRM systems they are using
(such as MailChimp) to Joomag’s
Awesome CRM™ (Zapier integration
also included).
List creation: to reach different
demographics, marketers can create
highly segmented lists and automate
the delivery of issues and
subscriptions to each of them.
Custom email campaigns with pre-
designed templates: create targeted
email campaigns using pre-designed
templates.
Email campaign analytics: marketers
can extract valuable data from any
launched campaign including email
open rates, unsubscribes, unique
clicks, and more.

12. Two-thirds of prospective car buyers begin their search for new or used vehicles
online. With Joomag’s various distribution channels, car dealerships can deliver
promotional materials, maximize sales, and help customers kick-start their
searches the right way.
12
Distribution
Embedding: car sales professionals in a highly
competitive market should be using websites to
prospect for new clients. Entire Joomag publications
can be embedded on personal, WordPress, or
Joomla websites with a simple code.
Social & link sharing: Digital Air Strike’s social media
study found that car shoppers rank social media as
more important than websites when selecting a
dealership. Any content created with Joomag can be
shared across all major social media websites
including Facebook, LinkedIn, Google +, and Twitter.
Accessible on different devices: people aren’t
exclusively visiting car dealerships to make
purchasing decisions. They’re doing so from their
homes, in shops, and at the gym too. How? Via
mobile devices. Joomag can optimize any
publication for all major platforms and devices
including Android, iOS, and Windows.

13. Joomag’s tracking analytics include:
Traffic sources which review different
sources that send traffic to a
publication. For example, “Direct
Traffic,” displays the number of
readers who view a publication
without any referrals. “Referral Traffic”
lists the percentage of readers who
are directed to content from links on
external websites.
Content analytics reveal precisely how
readers are interacting with a
publication. “Page Views,” for
instance, lists how many views a
certain page receives while “Average
Session Duration” calculates the exact
hours, minutes, and seconds readers
are staying within a particular page.
The “PDF Downloads” metric allows
publishers to see how many times the
offline PDF version of a publication is
Automakers, in order to leverage new
trends for business growth, must
capture data centered around
consumer behavior first. Joomag’s
comprehensive analytics provide real-
time contextual data for reader
behavior. With it, automakers can fine-
tune their content marketing strategies
for higher reader engagement and
conversions.
Staying Ahead of the Digital Curve with Joomag / 13
Analytics

14. Software Integration
One of the biggest challenges facing
marketers today is organization. The
growing disconnect between their
outbound programs and primary
marketing/sales systems is becoming
more apparent.
As such, they require a holistic
platform that integrates multiple
systems to help them run cross-
channel marketing and sales programs
more effectively.
Joomag can be integrated with
popular CRM and Email Marketing
Services.
14
Email marketing
systems
Display & native
ads
Automate
Marketing Platform
CRM systems Content creation
APIs (integrate personal websites or apps with Joomag using simple REST API.
Users can then make simple calls to create magazines, embed them on
websites, deliver subscriptions, and more).

15. App users are more likely to spend
more: according to Cars.com, app
users spend 7% more on purchased
vehicles than non-app users.
Apps empower with information: car
hunters using mobile are 72% more
likely to visit a dealership repeatedly
(quick access to relevant purchase
path information via apps).
Apps counter showrooming and
improve sales: showrooming is
physically visiting a dealership to
research a vehicle before purchasing it
online for a competitor’s cheaper price.
It’s a growing concern for dealership
managers, but apps can help by
offering immediate options for on-site
customers.
Why are branded mobile apps the perfect solution for auto
dealerships looking to bolster their revenue?
Staying Ahead of the Digital Curve with Joomag / 15
Branded Apps
Joomag can create custom branded
apps from which dealerships can
advertise and sell their products/
services. Customers won't need an
internet connection either as
magazines and other publications can
be accessed in offline mode as well.
For maximum exposure, each app can
also be distributed on the App Store
and Google Play (both of which occupy
92% of the app market share).

16. 16
Improved KPIs
KPIs, or key performance indicators,
can generate more business when
measured properly, helping
companies build and solidify their
digital presence.
With the right digital platform providing
the right KPIs, auto companies can
generate a significant amount of
insight into driving business value with
high-level data analysis.
Joomag’s key performance indicators,
listed below, offer an insightful look
into how they can do exactly that:
increase in average
session durations
increase
in pageviews
decrease
in bounce rates
increase in audiences
reached
increase in
sales-accepted leads
increase in
e-commerce sales

17. Conclusion
Auto companies must put the pedal to the metal and map out new
routes for increasingly connected customers. Digital disruption, though
obviating formerly common consumer spending habits, can still prove
beneficial if leveraged properly.
Joomag is here to help. Ita all-in-one platform delivers results for any
given investment including publishing, sales, content marketing, and
communications. More importantly, it is evolving as quickly as the
industry itself, helping dealers centralize and rethink their business
strategies in innovative, new ways.
Staying Ahead of the Digital Curve with Joomag / 17

18. From Print to Digital
Publishing
Digital Hospitality
Reimagined
The Next Era of Retail
Innovation
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All rights reserved
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