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Marketing Strategy in China, Egypt & USA

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DESCRIPTIVE DIAGNOSIS OF INTERNATIONAL MARKETING STRATEGY OF MATTEL INC. Angie E. Lozano Edgar L. Medina Heidy M. Cervera Leidy J. Triana Mauricio J. Martinez
MATTEL INC.
Product Portfolio PRODUCT PORTFOLIO
Selected Product
www.barbie.com
www.barbie.cn
www.fulla.com
Product Description
Product Description
Product Description
CORPORATE IDENTITY
SEGMENTATION
SEGMENTATION
SEGMENTATION
SEGMENTATION
PROMOTION & DISTRIBUTION  STRATEGIES
PROMOTION & DISTRIBUTION  STRATEGIES
PROMOTION & DISTRIBUTION  STRATEGIES
PROMOTION & DISTRIBUTION  STRATEGIES
THANKS FOR PAY ATTENTION!

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