2. Advertisements are located everywhere. No
one can go anywhere without seeing at least
one advertisement. These ads, as they are
called, are an essential part of every type of
media. They are placed in television, radio,
magazines, and can even be seen on
billboards by the roadside
3. Advertisers’ main purpose is to influence the
consumer to purchase their product. Sometimes
ads can be misleading in ways that confuse the
consumer to purchase the product for reasons
other than the actual product was designed for.
Advertisers influence consumers by alluding the
consumer into buying this product over a generic
product that could perform the same task,
directing the advertisement towards a certain
audience, and developing the ad where it is
visually attractive.
4.
5. When we see someone attractive, our
body’s natural response is to release
hormones. Our mind will then
subconsciously link those positive feelings
with whatever product is on the screen.
That’s why companies will find any reason
to show some skin, even if their product
has nothing to do with it.
6. Brands use “cause marketing” to seem
human and caring, when in reality, they are
often less generous than they appear.
7. If advertisers can make us feel inadequate, we
will find a way to fill the void. This is
notorious in the world of beauty products,
where the only difference between you and the
photoshopped models is a few choice
purchases.
8. Advertisers love to throw out scientific-
sounding jargon and vaguely cite research
to make their product seem more credible.
Often times, what they say is just
technically true enough to be legal.
9. Taking advantage of the public’s love for
reality-based anything, more and more
companies are making their commercials look
amateurish and less scripted. This creates a
more personal sales pitch.
