This document appears to be a business plan presentation by Angga Kusumanegara. It begins with an introduction of the presenter and their background and experience in business planning. The objectives and scope of the presentation are then outlined, which include identifying factors for successful business plans, understanding business plan concepts, generating business models, and practicing business plan development. Several areas of business planning are then addressed throughout the rest of the presentation, including finding business ideas, the concept of blue ocean strategy, developing strategy canvases, analyzing value propositions, and reviewing business plan case studies. Examples and templates are provided to illustrate key concepts and approaches.

1. “Business Plan”
November
28th
2012,
Faculty
of
Economics
&
Business
Universitas
Padjadjaran

2. About Me
Name
EducaCon
Contact
:
Angga
Kusumanegara
:
Master
of
Business
AdministraDon
(Present),
UGM
Bachelor
of
Economics
in
Finance
Management
(Graduated
with
honors),
UNPAD
:
@info_angga
Current
Career:
Corporate
Strategy
Analyst,
Division
Strategy
Management
Office
Group
Corporate
Strategy
&
Intelligence
PT
Indosat
Achievement
In
Business
Plan
:
-­‐ Follow
more
than
30
Business
Plan
compeDDon
in
Regional,
NaDonal
and
InternaDonal
scope
-­‐ Handle
Corporate
Business
Plan
Corporate
(Indosat)
-­‐ Handle
Business
Plan
for
Banking
InsDtuDons
-­‐ Handle
Business
Plan
for
Investor
@info_angga

3. Objectives this session
q IdenDfy
&
Exploring
Factors
in
Making
Business
Plan
Proposal
q Understanding
Concept
Business
Plan
q Business
Model
GeneraDon
q PracDce
Business
Plan
@info_angga

4. Areas that will be addressed – the scope
2
1
IniDal
PreparaDon
•
Finding
the
Idea
Concept
•
•
•
•
@info_angga
3
DefiniDon
&
Types
of
Business
Plan
Basic
4
FuncDonal
Management
Tips
&
Trick
CreaDng
The
Business
Plan
Business
Plan
Template
4
PresentaDon
•
•
Tips
&
Trick
Q
&
A
PracDce
•
PracDce
Business
Model
GeneraDon

5. Preparing Business Plan Proposal

6. Looking
For
Idea..???
Not
necessarily
a
new
product
but
can
creaDng
from
System/
Concept,
Packaging,
or
Value
you
delivered
in
term
of
products
and
services
@info_angga

7. Problem + Solution = Business
@info_angga

8. What is Blue Ocean？
@info_angga

9. Blue
Ocean
Strategy
is…
Seeing
what
everyone
sees
but
thinking
what
no
one
has
thought…
@info_angga

10. Part
One:
Blue
Ocean
Strategy
1.
Creating
Blue
Oceans
2.
Analytical
Tools
and
Frameworks
Part
Two:
Formulating
Blue
Ocean
Strategy
3.
Reconstruct
Market
Boundaries
4.
Focus
on
the
Big
Picture,
Not
the
Numbers
5.
Reach
Beyond
Existing
Demand
6.
Get
the
Strategic
Sequence
Right
Part
Three:
Executing
Blue
Ocean
Strategy
7.
Overcome
Key
Organizational
Hurdles
8.
Build
Execution
into
Strategy
9.
Conclusion:
The
Sustainability
and
Renewal
of
Blue
Ocean
Strategy
@info_angga

11. Red Ocean Versus Blue Ocean Strategy
Red
Ocean
Strategy
Blue
Ocean
Strategy
Compete
in
exisDng
market
space
Create
uncontested
market
space
Beat
the
compeDDon
Make
the
compeDDon
irrelevant
Exploit
exisDng
demand
Create
and
capture
new
demand
Make
the
value-­‐cost
trade-­‐off
Break
the
value-­‐cost
trade-­‐off
@info_angga

12. Strategy
Red
Ocean
Buyer
UDlity
Value
ProposiDon
Price
Profit
ProposiDon
Cost
People
ProposiDon
AdopDon

13. In
a
study
of
business
launches
in
108
companies
Business Launch
86％
Revenue Impact
Profit Impact
62％
39％
Launches with red oceans
@info_angga
14％
38％
61％
Value
up,
cost
down
Launches with blue oceans

14. Bos Generating Disproportionate Profits
@info_angga

15. The Three Tiers of noncustomers
Third
Tier
Unexplored
noncustomers
who
are
in
markets
distant
from
yours
Second
Tier
Refusing
noncustomers
who
consciously
choose
against
your
market
First
Tier
“Soon-­‐to-­‐be”
noncustomers
who
are
on
the
edge
of
your
market
wai<ng
to
jump
ship
@info_angga

16. Mineral Water Industry
@info_angga

17. Who is mineral water industry’s customers?
Who is mineral water industry’s noncustomers?
@info_angga

18. Mineral Water Industry
@info_angga

19. Mobile Industry
@info_angga

20. Who is Mobile industry’s
customers?
Who is mineral water
industry’s noncustomers?
@info_angga

21. @info_angga
21

22. Features
:-­‐
• Founded
in
2003
• Headquarters
in
Miami
Beach,
Florida
• SpeciYically
targeting
kids
and
tweens
• Provides
simple
and
cost
efYicient
airtime
services
• Built
in
parental
controls
• Limit
or
restrict
texting
at
no
additional
cost
@info_angga

23. Strategy Canvas
Tradi<onal
Chinese
cemetery
HIGH
NV
Mul<
Corpora<on
Luxurious
graveyard
LOW
Price
Natural
Environment
@info_angga
Length
of
Purchase
Process
Proximity
to
city
centre
Non-­‐Taboo
subject
Manicure
Environment
Professional
service
team
Scenic
and
organized
memorial
park
One
stop
Pleasant
service
Venue
for
memorial
rites
Pre-­‐plan
and
pre-­‐arrange
Pet
memorial
garden

24. Value Innovation: The Cornerstone
of Blue Ocean Strategy
Eliminate
Reduce
Alignment of
ü Utility
ü Price
ü Cost Activities
Raise
Create
The Simultaneous Pursuit of Differentiation and Low Cost
@info_angga

25. BOS Case - Tata Nano
@info_angga

26. Indian Family with Motorcycle
q Great
opportunity
in
India
because
many
low/medium
income
Indian
families
are
using
two-­‐wheeled
vehicle.
India Citizen with Train
@info_angga

27. ERRC Grid
Eliminate
•
Power
steering
•
Air
condiDoning,
radio/CD
player
and
airbags
(base
model)
Reduce
Raise
•
Fuel
efficiency
•
Safety
•
Convenience
•
Comfortable
•
FuturisDc
design
Create
•
Car
size
and
weight
•
Affordable
car
•
Side
mirror,
screen
wiper
•
Family
value
and
lug
nuts
on
wheel
•
Engine
performance
@info_angga

28. Why Tata Nano is Cheap
@info_angga

29. Tata Nano Selling Price
q Selling
price
from
RM
9800++
What
can
you
buy
with
RM
9800?
0.4x
Perodua
Viva
Elite
6.5x
iPad
2
@info_angga
2.5x
Honda
EX5
(cheapest
car
in
Malaysia)

30. Are You Ready..?
@info_angga

31. Concept of Business Plan

32. A Business Plan
is
a
formal
statement
of
a
set
of
business
goals,
the
reasons
why
they
are
believed
aiainable,
and
the
plan
for
reaching
those
goals.
It
may
also
contain
background
informaDon
about
the
organizaDon
or
team
aiempDng
to
reach
those
goals.
@info_angga

33. There are 2 Types of Business Plan :
Business Guide
(Destination Statement)
Project
@info_angga

34. Human Resources Perspective
@info_angga

35. Marketing Perspective
@info_angga

36. Operation Perspective
@info_angga

37. Finance Perspective
@info_angga

38. Tips & Trick Proposal
• Follow
all
instrucCons
given
by
the
user
• Make
it
Different
• Make
it
real,
@info_angga

39. General Template Competition for
Business Plan Proposal. .
1.
Judul
rencana
bisnis
:
Berisi
tentang
judul
yang
dapat
mencakup
tema
dan
tujuan
dari
bisnis
yang
diajukan,
dapat
memberikan
kesan
menarik,
unik,
dan
khas.
2.
ExecuCve
summary
:
merupakan
penjelasan
singkat
mengenai
isi
proposal
yang
diberikan,
maximum
satu
halaman
yang
dapat
mencakup
semua
isi
proposal
bisnis.
3.
Rencana
Bisnis
a.
Penjelasan
singkat
tentang
bisnis
:
merupakan
penjelasan
singkat
terhadap
bisnis
yang
diajukan,
visi,
misi,
tujuan,
dan
maanfaat
dari
bisnis
tersebut
untuk
pelaku
bisnis
dan
masyarakat.
b.
Latar
belakang
singkat
bisnis
:
alasan
tentang
mengapa
membuat
bisnis
tersebut.
c.
Jelaskan
visi
dan
misi
perusahaan
:
menjelaskan
tentang
visi
dan
misi
perusahaan
yang
bersangkutan.
d.
Analisis
SWOT
bisnis
:
merupakan
penjelasan
mengenai
SWOT
akan
bisnis
yang
dilaksanakan.
SWOT
dapat
dijelaskan
dari
berbagai
sisi,
missal
markeCng,
finance,
atau
operaCon.
e.
Struktur
organisasi
:
merupakan
da^ar
pengurus
perusahaan
inC,
dapat
dijelaskan
dengan
menggunakan
organizaCon
tree.
@info_angga

40. General Template Competition for
Business Plan Proposal. .
4.
Analisis
pasar
(market
analysis)
:
merupakan
penjelasan
singkat
dari
analisa
market,
penggambaran
singkat
tentang
4Ps
(product,
price,
place,
and
promoCon),
STP
(segmenCng,
targeCng,
posiConing),
SWOT,
dan
analisa
kompeCtor.
5.
Analisis
produksi
:
merupakan
penjelasan
singkat
dari
analisa
flow
produksi
dari
bahan
mentah
sampai
bahan
jadi.
Atau
dapat
berupak
proses
bisnis,
dapat
pula
digambarkan
dengan
menggunakan
flow
process
chart.
6.
Analisa
resiko
bisnis
:
merupakan
penjelasan
singkat
dari
analisa
tentang
resiko
yang
diCmbulkan
dari
bisnis
tersebut
disertakan
pula
dengan
penjelasan,
dampak
posiCf,
dan
negaCf
dari
resiko
tersebut.
7.
Strategi
bisnis
:
merupakan
penjelasan
singkat
dari
strategi
yang
dapat
dipakai
dalam
penjualan
atau
pemasaran
produk
bisnis
tersebut.
8.
Proyeksi
keuangan
dan
sumber
pendanaan
:
merupakan
penjelasan
singkat
dari
proyeksi
modal
yang
dibutuhkan
untuk
menjalankan
bisnis
tersebut,
dan
sumber
pendanaan
yang
bisa
diajukan.
Juga
ditambahakan
berapa
return
yang
didapat
dalam
membiayai
bisnis
tersebut.
@info_angga

41. General Template for Business Plan
Proposal. .
9.
Rencana
akCvitas
dan
penjadwalan
:
merupakan
rencana
akCfitas
dari
awal
rencana
bisnis
itu
dijalankan
sampai
beroprasi
(workflow),
dan
juga
disertakan
Cmelinenya.
@info_angga

42. Presentation
• Bring
Prototype
or
some
tools
can
help
you
• InteracDve
• Wear
Similar
Uniform
or
Unique
• Do
not
Argue
with
the
User
• and
show
your
sincerity
in
following
this
compeDDon
@info_angga

43. @info_angga

44. Business Model Generation
Revamping Business Plan to
Business Model

45. @info_angga

46. @info_angga

47. @info_angga

48. @info_angga

49. @info_angga

50. 1%
Strategy
18%
300%
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Text
Development plan
•
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•
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12%
@info_angga
Words
through inappropriate means

51. -­‐Alexander
Osterwalder-­‐
@info_angga

52. Business
Model
DefiniDon…
A
business
model
describes
the
raDonale
of
how
an
organizaDon
creates,
delivers,
and
captures
value
@info_angga

53. @info_angga

54. Business Model Canvas
@info_angga

55. To describe, challenge,
design, and invent
business models more
systematically
@info_angga

56. @info_angga

57. Customer Segments
The
Customer
Segments
Building
Block
defines
the
different
groups
of
people
or
organizaCons
an
enterprise
aims
to
reach
and
serve
Example
of
Customer
Segments
Mass
Market
Niche
Market
Segmented
Diversified
MulD-­‐Sided
Plakorm
@info_angga

58. Value Proposition
The
Value
ProposiCons
Building
Block
describes
the
bundle
of
products
and
services
that
create
value
for
a
specific
Customer
Segment
Elements
that
contribute
to
Customer
Value
CreaDon
Newness
Gelng
the
job
done
Price
Performance
Convenience
/
Usability
Risk
ReducDon
CustomizaDon
Brand
/
Status
Accessibility
Design
Cost
ReducDon
@info_angga

59. Channels
The
Channels
Building
Block
describes
how
a
company
communicates
with
and
reaches
its
Customer
Segments
to
deliver
a
Value
proposiCon
Channels
serve
several
funcCons,
including:
•
Raising
awareness
among
customers
about
a
company’s
products
and
services
•
Helping
customers
evaluate
a
company’s
Value
ProposiDon
•
Allowing
customers
to
purchase
specific
products
and
services
•
Delivering
a
Value
ProposiDon
to
customers
•
Providing
post-­‐purchase
customer
support
@info_angga

60. Customer Relationships
The
Customer
RelaConships
Building
Block
describes
the
types
of
relaConships
a
company
establishes
with
specific
Customer
Segments
Categories
of
customer
relaDonship:
Personal
Assistance
Automated
Service
Dedicated
Personal
Assistance
CommuniDes
Self-­‐service
Co-­‐CreaDon
@info_angga

61. Revenue Streams
The
Revenue
Streams
Building
Block
represents
the
cash
a
company
generates
from
each
Customer
Segment
(costs
must
be
subtracted
from
revenues
to
create
earnings)
Several
ways
to
generate
Revenue
Stream
Asset
Sale
Lending/RenDng/Leasing
Usage
Fee
SubscripDon
Fee
Licensing
Brokerage
Fee
AdverDsing
@info_angga

62. Key Resources
The
Key
Resources
Building
Block
describes
the
most
important
assets
required
to
make
a
business
model
work
Key
Resources
Categories:
Physical
Intellectual
Human
Financial
@info_angga

63. Key Activities
The
Key
AcCviCes
Building
Block
describes
the
most
important
things
a
company
must
do
to
make
its
business
model
work
Key
Ac<vi<es
can
be
categorized
as
follows:
Produc<on
-­‐
Toyota
Problem
Solving
-­‐
McKinsey
PlaLorm
/
Network
-­‐
ebay
@info_angga

64. Key Partnerships
The
Key
Partnerships
Building
Block
describes
the
network
of
suppliers
and
partners
that
make
the
business
model
work
MoCvaCon
for
creaCng
Partnership
OpCmizaCon
and
economic
of
scale
ReducCon
of
risk
and
uncertainty
AcquisiCon
of
parCcular
resource
and
acCviCes
Four
different
types
of
partnerships:
1.
Strategic
alliances
between
non-­‐compe<tors
2.
Coope<<on:
strategic
partnerships
between
compe<tors
3.
Joint
ventures
to
develop
new
businesses
4.
Buyer-­‐supplier
rela<onships
to
assure
reliable
supplies
@info_angga

65. Cost Structure
The
Cost
Structure
describes
all
costs
incurred
to
operate
a
business
model
Cost
Structures
can
have
the
following
characteris<cs:
Fixed
Cost
Variable
Cost
Economies
of
Scale
Economies
of
Scope
@info_angga

66. @info_angga

67. Canvas Overlay
@info_angga

68. @info_angga

69. @info_angga

70. @info_angga

71. Test Layer
@info_angga

72. @info_angga

73. @info_angga

74. @info_angga

75. Let’s Practice

76. @info_angga

77. @info_angga

78. @info_angga

79. @info_angga

80. @info_angga

81. XmartPipe
Business
Model
• TargeDng
mass
premium
segment
• Further
segmentaDon
by
device
• Faster
data
speed,
simpler
product,
delivers
value
for
users
• Seamless
customer
experience,
with
Plug
and
Play
• Next
level
of
customer
analyDcs
• Ensure
data
presence
in
retail
• Market
educaDon
through
retail
outlets
Key
Levers
in
Xmart
Pipe
Key
Levers
in
Minute
Factory
@info_angga
• SystemaDcally
drove
minutes
(and
scale)
through
tariff
evoluDon
• Heavy
investments
in
network
capacity
for
3G
(bit
factory)
• More
IT-­‐oriented
investments
• Simplexity
• Improve
governance
to
ensure
delivery
of
customer
experience
• Strategic
partnering
for
speed,
technology
and
risk
sharing
• Managed
service
models
to
reduce
costs
and
beier
adapt
to
changing
dynamic
of
industry

82. @Info_angga