WEB310 CASE STUDY: COOKIE CLICKER was created as a part of a Bachelor of Arts – Internet Communications degree for Curtin University.

1. Cookie Clickers

2. HISTORICAL
Cookie Clicker is a video
game developed by Julien Thiennot
or Ortheil and launched on 8 August
2013.
It is an incremental game design for
playing on mobile devices, iPads,
tablets or computers.

3. Click,Click,Click on the giant
floating cookie to create lots of
cookies.
Upgrade boxes will light up
when you have enough cookies to
buy and unlock it.
Your first bought upgrade to
help bake your cookies.
Buy power-ups to boost your
upgrades productivity.
Different upgrade has different
production rates and costs.
HOW TO PLAY

4. Golden cookie will creep
up and disappear very
quickly. Don’t miss it!
One of the juicy rewards
from the Golden Cookie.
HOW TO PLAY continue

5. Trade your trillion cookies into a Heavenly chip and a prestige to move to
the next level of the game.
HOW TO PLAY continue

6. BUSINESS MODEL
Revenue is from:
In-App Purchases ranging
from $1.99 - $89.99.
Merchandise available from
$2.87 - $56.94 through
REDBUBBLE website.
Ads displayed within the game
estimated Worldwide revenue of
$10k as of Oct 2016.
Approximately 20 million downloads in 3
years since Version 1.0 was launched in
2013 and followed by Version 2.0 in 2016.
Publisher/ distributor: redBit games and
Jungle Studio.
 Free download from Google Play, App
Store, Android App Windows Phone Store
and Amazon apps.
Promotional in-app discounted prices.
Regular promotional linked to a special
event.
In Cookie Clickers 2, players can play
the game with friends on Facebook and to
compare the cookie scores in the global
leaderboard.

7. Design/ technical
How does the game/genre work
Cookie Clicker is in the category of casual game genre containing two different
game mechanics:
Incremental – contains series of upgrades to unlock before proceeding to the next
one.
Idle – does not need a player’s ongoing inputs.
Importance of design and play elements
There are five common design principles for casual games as set by game
researcher, Jasper Juul:
Fiction
Is the first impression representing
the game that encourages you to
select or avoid the game. Cookie
Clicker’s giant floating cookie
subdue background promotes the
positive feel of the game.

8. A simple game to play with
obvious clues such as a cursor
appearing when hovering over the
giant cookie.
Each power-up and upgrade on
the right will light up when you
have enough cookies to unlock the
next upgrade.
It has the right balance of easy to
play and challenges as the game
progresses.
Usability

9. The flexibility of the game allows the
player to play in short bursts, for long
period, pause, save and continue at
the same level where it was left.
Making it very appealing for anyone
who has a few minutes to spare
throughout the day.
Interruptibility
Difficulty and Punishment
Costly grandmas, banks, and
power-ups make it very challenging
to move up to the next level.
Immersive experiences come from
being absorbed in trying to speed up
cookies production to acquire more
banks and so on. The punishment is,
winning is not possible for a game
with no ending such as Cookie
Clicker.

10. Such as:
The baked cookies clock.
Automatic cursors poking at the cookies every 10
seconds.
JUICINESS
Juiciness refers to the feedback you get and there are plenty in Cookie Clicker. The
juiciness changes according to the game level you have achieved.
The golden
cookie reward.
Reward achieved
and description.

11. Influential or popular
Cookie Clicker provides players with different levels of difficulties making it
popular with beginners to advanced players. The high quality graphics and visual
acquisitions create immersivity between the game and the player.
Basic Level-
no milk.
First Progress-
Plain milk
flowing in.
Second Level-
Chocolate
milk.
Level Up-
Rasberry milk.
An example of different levels through the changes in milk flavouring.

12. End Results
This game is mystifyingly addictive. It is one of those games that
contains non violent actions making it safe to let your kids play
without the worry of any imitation of violent actions. Finally, the
game has an awesome graphic and ingenious design that hooks you
in and making you guest what is to come next. Although the game
can play by itself, it still pulls the players in to act on certain tasks.
Not completely idle, after all.

13. Copyright
This work was created under the Australian Commonwealth
Consolidated Acts Copyright Act 1968 – Section 41, ‘Fair dealing for
purpose of criticism or review’ exemption. All media cited in this
work remains the property and copyright of the respective rights
holders.
This Slide Share is created as part of a university assignment for
WEB310: Web Play, Online Games and Gamification at Curtin
Univesity, WA.
My use of the content is for educational purposes and is within the
legal requirement of fair dealing under Australian Copyright Laws.
I acknowledge with thanks to the creators and owners of materials
used in this assignment.

14. Reference
Amazon. (n.d.). Cookie ClickersTM by Jungle Studios (Version 1.24) [Online video game store]. (2016, June 13).
Retrieved from https://www.amazon.com/Jungle-Studios-Cookie-
ClickersTM/dp/B00FK4N1E8/ref=sr_1_1?s=mobile-apps&ie=UTF8&qid=1479326550&sr=1-1
App Store. (n.d.). Cookie Clickers By redBit games (Version 1.22) [Online video game store]. (2016, July 4).
Retrieved from https://itunes.apple.com/au/app/cookie-clickers/id703439482?mt=8
App Store. (n.d.). Cookie Clickers 2 By redBit games (Version 1.1.5) [Online In-App store]. (2016, October 28).
Retrieved from https://itunes.apple.com/au/app/cookie-clickers-2/id985653378?mt=8
Calleja, G. (2010). Digital Games and Escapism. Game and Culture, 5(4), 335-353.
http://dx.doi.org/10.1177/1555412009360412
Commonwealth Consolidated Acts. (n.d.). COPYRIGHT ACT 1968 – SECT 41: Fair dealing for purpose of
criticism or review. Retrieved from
http://www.austlii.edu.au/au/legis/cth/consol_act/ca1968133/s41.html
Ermi, L. & Mayra, F. (2005). Fundamental Components of the Gameplay Experience: Analysing Immersion.
Proceedings of DiGRA 2005 Conference: Changing Views: Worlds in Play. Retrieved from
https://www.researchgate.net/publication/221217389_Fundamental_Components_of_the_Gameplay_Ex
perience_Analysing_Immersion

15. Reference continue
Fandom Games Community. (2016, November 19). Cookie Clicker Wiki: Cookie Clicker game mechanics-Milk
(Version 2.002). Retrieved from http://cookieclicker.wikia.com/wiki/Milk#Effects
Fandom Games Community. (2016, November 19.). Cookie Clicker Wiki: Update History (Versions 1 - 2.002).
(2013 – 2016). Retrieved from http://cookieclicker.wikia.com/wiki/Update_History
Frank, A. (2016, February 8). Cookie Clicker gets its first big upgrade in nearly three years [Review]. Retrieved
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players.pdf
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conference on Future Play (Future Play '07). ACM, New York, NY, USA, 105-
112. http://dx.doi.org/10.1145/1328202.1328221

16. Reference continue
Microsoft Windows Phone Store. (n.d.). Cookie Clickers 2 redBit games (Version 1.1.5 ). [Online mobile application
store]. (2016). Retrieved from https://www.microsoft.com/en-gb/store/p/cookie-clickers/9wzdncrdc0v9
Ortheil. (2014). Cookie Clicker (version 1.0466) [ Online video game]. Retrieved from
http://orteil.dashnet.org/cookieclicker/v10466/
Orteil. (n.d.). About the weirdo. Retrieved from http://orteil42.tumblr.com/about
Porter, J. (2016, Apr 18). Popularity of "idle" games can be attributed to "false sense of achievement". University
Wire Retrieved from
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Prescott, S. (2014). Games: 'Clicker and the bleak futility of games [online]. Lifted Brow, The, 22, 43. Nick
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redBit games. (2013). Cookie Clickers . Retrieved from http://www.redbitgames.it/portfolio/cookie- clickers/
REDBUBBLE. (n.d.). Cookie Clicker Merchandise. Retrieved from
http://www.redbubble.com/people/dashnet/collections/252626-cookie-clicker

17. Reference continue
redBit games. (n.d.). Cookie Clickers 2 – Launch Trailer (Version 1.1.5). Retrieved from
http://www.redbitgames.it/portfolio/cookie-clickers-2/
redBit. (n.d.). News from redBit games [Blog post]. Retrieved from http://www.redbitgames.it/blog/
redBit games. (n.d.). About Us. Retrieved from http://www.redbitgames.it/about-us/
SensorTower Inc. (n.d.). Cookie Clickers redBite games revenue (Version 1.22) [Data file]. (2013-2016).
Retrieved from https://sensortower.com/ios/gb/redbit-games/app/cookie-clickers/703439482/
themasterkingz. (2015, October 24). What is the difference between an incremental and an idle game [Blog
comments]. Retrieved from https://redd.it/3q0y0x.
Wikipedia. (n.d.). Cookie Clicker (Version 1) [Review]. Retrieved from https://en.wikipedia.org/wiki/Cookie_Clicker
Image courtesy of:
Ortheil. (2013). Cookie Clicker: Ninja Clicker’s bakery (Version 2.002) [Online video game image]. Retrieved from
http://orteil.dashnet.org/cookieclicker/
redBit games. (n.d.). Cookie Clickers 2 (Version 1.1.5) [Online video game image]. Retrieved from
http://www.redbitgames.it/portfolio/cookie-clickers-2/